GROW WITH LIBERTAS & EXP REALTY

By Tim & Julie Harris · August 24, 2026
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Most agents think they have four months left in the year. They don't. Once you subtract weekends, Labor Day, Thanksgiving week, and Christmas week, there are about 83 workdays left in 2026. Not four months. Eighty-three days. And here's the part that should get you out of your chair.
Only 28 of those workdays are left to take a listing that still closes statistically and pays you this year. Every agent in America does this exercise in January. But January is too late to fix this year. Doing it right now buys you a four-month head start on every agent waiting for a New Year's resolution to save them.
Today we walk through the specific math, the eight-number honest business scoreboard that replaces gut-feeling planning, the dollar days vs. happy-face days system that turns exhausted-and-broke into rested-and-producing, the 11 deals left exercise that turned Tim's coaching clients Andy and Trent's best year ever into a math problem instead of an anxiety spiral, and one specific piece of AI-search misinformation that's costing agents money right now.
The bifurcation problem
Real estate right now is more bifurcated than most agents realize. The Pareto principle has always applied — roughly 80% of deals done by 20% of agents. In the current market, we're seeing something closer to 5% of agents doing 95% of the deals in many local markets. The gap between the top producers and everyone else has never been wider.
You've probably seen the widely-cited stat that 71% of active agents didn't close a deal in 2025. There's some legitimate methodological debate about that number — NAR surveys have response bias (busy agents don't fill out surveys; underperforming agents do), so the real number could be higher or lower depending on how you measure. But whatever the specific percentage, the direction is unmistakable. The majority of active licensees are producing very little, and a small minority is producing almost everything.
Which raises the question every agent should be asking themselves right now: which side of that line am I on, and what am I going to do in the next 83 workdays to move toward the right side?
Why so many agents aren't producing
The uncomfortable answer has never really changed. A minority of people in life are willing to do what they don't want to do, when they don't want to do it, at the highest level.
Most people have normalized looking for shortcuts. And to Julie's specific enhancement of the principle — it's not enough to just make yourself do the work. You have to do the work at the highest level, which requires ongoing skill development. Not just clocking hours making dials. Actually getting better at what you're doing while you're doing it.
The agents who taste the real correlation between hard work and results — even once — tend to stay in the top 5% because they now understand the mechanism. The agents who never quite make that connection stay stuck at whatever level their comfort zone permits. It's not talent. It's not luck. It's the willingness to do the uncomfortable thing at a professional standard, consistently.
The most under-reported truth in the industry
Related uncomfortable observation. There's probably as much money spent on real estate agent marketing, lead-gen products, CRM subscriptions, branding services, and drip-campaign platforms as there is in commissions earned by agents.
Think about that for a second. An entire industry has grown up around selling agents things they mostly don't need — while the actual math of the business remains the same as it's always been: 90-93% of transactions come from centers of influence, past clients, and referrals. Not from paid lead sources. Not from portals. Not from Instagram. Not from Reddit.
The vendors don't teach this because they can't monetize it. But the math has held for the entire 30 years Tim and Julie have been coaching, and every NAR report continues to confirm it. Most of your remaining 2026 business is going to come from people you already know — but only if you're actually in front of them.
The 10-listing exercise
Here's the specific mental exercise. If your only goal for the remaining 83 workdays was to take 10 listings, what would you stop doing?
Really sit with that question for a minute.
If you had to hit 10 listings in the next 83 workdays or you don't get paid — what activities in your current business would you immediately stop, because you know from your own experience they won't produce that result?
If you're being honest, you'll stop doing almost everything you're currently doing. All the nonsensical social media production. The drip campaigns to unqualified leads. The rebranding work. The website redesign. The elaborate CRM tag-restructuring. The three-camera podcast setup for your 12 loyal listeners. Almost none of it survives the "will this actually produce 10 listings in 83 days" filter.
What survives is the direct human contact. Voice-to-voice with past clients. Face-to-face at community events. In-person listing appointments. Door-knocking neighborhoods with active expireds. Open houses with real follow-up. That's what puts 10 listings on the board in 83 days. Nothing else does.
The 10 Listings in 90 Days interactive
Related tool worth surfacing. The 10 Listings in 90 Days (1090) interactive on Harris Real Estate Daily walks you through the specific daily actions, scripts, and checkpoints to actually execute the 10-listing plan. Free with newsletter subscription — go to harrisrealestatedaily.com, subscribe, and it's in the Interactives tab in the top-right (also in the welcome email for new subscribers).
Premier Coaching subscribers have access to an enhanced version of the 1090 that plugs into the fuller coaching curriculum.
Perfect timing to deploy right now given the 83-workday window. Every day you wait to start executing the plan is a day the calendar removes from your available window. Start today.
Dollar days vs. happy-face days
Now the specific system that separates exhausted and broke from rested and producing.
On workdays, you work. On days off, you don't work. And you never mix the two if it's within your power.
The reason so many agents feel exhausted and broke at the same time is that they've never had a clean workday or a clean day off. They answer email at their kid's baseball game, then feel entitled to take Tuesday morning off because they worked all weekend. Then when Tuesday morning is over, they scramble to catch up on Tuesday's actual appointments. This is not a business. It's a blur.
83 focused workdays will beat 130 distracted days. And you get your life back as the bonus.
The physical calendar move
Here's the mechanic. Get a physical paper calendar. Post it on the refrigerator. Somewhere your whole family (and yourself) can see it. Now mark every remaining day of the year:
Dollar sign ($) = workday. You work that day. Your schedule is followed. Your prospecting hour happens. Your appointments get run. Your database calls get made. Full commitment.
Happy face (☺) = day off. You don't work. Phone away. Notifications off. Fully present with family, hobbies, rest. Full recovery.
If you're supposed to be off the week of Thanksgiving, actually take it off. No sneak-emails at the dinner table. No "just quick" CRM check-ins. Fully off.
If you're supposed to be working Tuesday morning, actually work it. No baseball games sneaking onto your calendar. No spontaneous vet appointments. Actually work.
The result of clean workdays is that you get more done in fewer hours than you used to accomplish in the blur. The result of clean days off is that you come back refreshed, sharp, and actually able to do the work at the highest level. Both sides win from the discipline.
Be a Navy Seal on your workdays
Complement the physical calendar with a real workday schedule. Not let me see how I feel today. An actual time-block schedule that runs the same on every workday:
Same start time.
Prospecting hour blocked and non-negotiable.
Appointment slots reserved.
Lead follow-up time blocked.
End-of-day database review.
Same end time.
Same rules for every workday, regardless of what happens. No sleeping in tomorrow because you don't have an appointment. No shifting your schedule around because a baseball game got added. Your schedule is your schedule. You're a Navy SEAL on workdays.
The honest business scoreboard
Now the specific eight numbers you need to pull for yourself before you can plan the rest of the year. You cannot fix what you refuse to measure. Most agents have a feeling about how their year is going. A feeling is not a business plan.
Pull these numbers (real numbers, not estimates):
Closed sides year-to-date — buyer sides + seller sides. Two sides if you double-ended a deal.
Gross commission income (GCI) earned year-to-date.
Pendings that will actually close in 2026 — be honest about which ones are real.
Active listings currently priced to sell vs. priced to sit — evaluate each honestly.
Signed buyers actively looking with you — real ones, not the "maybe someday" people.
Sellers likely to withdraw the listing — not motivated, testing the market, playing games.
Deals expected from your existing pipeline — based on realistic conversion rates.
Delta between projected total and your yearly goal.
That last number — the delta — is where the magic starts.
The Andy and Trent story
Real coaching example from last week. Andy and Trent, husband-wife top eXp team in Northern California. In one of the toughest markets in the country right now — CalFire insurance complications, high price points, wildfire risk zones, everything working against them.
Their goal for the year: their best year ever. Substantial number.
We ran the honest scoreboard. Their pendings, their genuinely-motivated listings (Julie was ruthless — not all 20 of their listings got counted, maybe half of them did), their signed active buyers — all added up. Then subtracted from their annual target.
The delta was 11 deals. Between now and end of year.
That's it. Not "work harder." Not "find more leads." Not "be more focused." Eleven specific new transactions across the remaining 5 months.
Suddenly the entire am-I-on-track-am-I-behind-am-I-overwhelmed anxiety collapsed into a math problem. 11 deals across 5 months = roughly 2-3 deals per month. Which for Andy and Trent, with their existing pipeline, database, and skill set — no sweat. Absolutely achievable. Best year ever, locked in.
That's what the honest scoreboard does. It replaces anxiety with numbers. And when you know the specific number of remaining deals you need to hit your goal, your daily focus changes completely.
Half your remaining deals are already in your pipeline
Here's the follow-up insight. Once you know how many deals you still need, look at your lead follow-up first. Probably half of what you need is sitting right there — people you already know, past clients whose lives are changing, prospects you've had partial conversations with, referrals you never fully worked, active-buyer conversations that stalled.
For Andy and Trent, some of the 11 deals will come from properly working the existing pipeline — including double-ending some of their own listings to buyers they're already representing.
Your next deals may already exist in your CRM, your database, or your ongoing conversations. You just need to systematically work them instead of chasing new leads while the existing opportunities go cold.
Q4 makes the math easier
One more grounding note. Fourth quarter has a genuine market advantage most agents don't fully appreciate. The only buyers still active in Q4 are serious buyers. They have reasons — job transfers, school-year timing, tax planning, family needs. The tire-kickers have gone dormant.
Same for sellers. The test-the-market sellers pull their listings by early November. The ones still active in Q4 have real motivation.
Which means the conversion math gets better even though total transaction volume goes down. Same effort produces higher-quality pipelines. A skilled agent working focused workdays in Q4 often closes at a higher rate per lead than the same agent in Q2.
Every conversation counts more from here on out.
The Reddit AI-search myth
One quick tactical correction worth naming. There's a wave of Instagram marketers right now selling agents on the idea that they need to "build a Reddit presence" to show up in AI search. Some of the pitches are quite elaborate — pay us $X per month to build your Reddit reputation for AI discoverability.
Tim ran the actual research through ChatGPT recently. The truth: less than 3% of ChatGPT's answer generation currently pulls from Reddit. The Reddit weighting was a temporary phase in AI-search training a while back, and it has largely faded. Which means agents paying vendors to build bot-created Reddit presences are producing essentially zero benefit.
Skip it. Don't waste money on Reddit-focused agent SEO services. What actually moves AI-search visibility is a fully optimized Google Business Profile, consistent name/address/phone across every platform where you have a presence, and legitimate content that AI systems recognize as authoritative.
The Real Plan interactive
Related tool for the goal-setting side. The Real Plan (formerly the Real Estate Treasure Map) is the AI-driven interactive that runs the entire honest-scoreboard exercise for you — automatically. It asks you the goal-setting questions, does the reverse math from your income target to your required activity level, and outputs a specific micro-step action plan.
Available on the first page of Premier Coaching when you log in. New Premier Coaching launch is live — all 13 levels of coaching, immediate access, $1 for a 7-day trial (money back if you cancel), including semi-private weekly mastermind coaching.
If you've been running your business on gut-feel goal-setting instead of real math, this is the intervention.
Working the 28-day listing window
One specific tactical warning. Of the 83 remaining workdays, only about 28 of them are early enough in the calendar to allow a new listing to still close before year-end — assuming average days-on-market of 45-60 days plus a 30-45 day escrow.
Which means listings you take after roughly early October are almost certainly 2027 income, not 2026 income.
If you're behind on your 2026 goals, your realistic remaining window to hit them is much shorter than you think. Every workday you delay serious listing acquisition is a workday you can't get back.
Get the 1090 plan running today. Start working expireds today. Start calling your sphere today. The window closes faster than the calendar suggests.
What to do this week
Five concrete moves:
One — pull the honest scoreboard numbers. All 8. Real numbers. Not estimates. Get them written down.
Two — calculate your specific delta. What's the exact number of new deals between now and year-end to hit your goal? Turn overwhelm into arithmetic.
Three — build your physical dollar-day / happy-face calendar. Post it on the refrigerator. Get the whole family involved in respecting it.
Four — deploy the 1090 interactive at harrisrealestatedaily.com. Start executing today.
Five — audit your lead follow-up first before generating new leads. Half your remaining deals may already exist in your existing conversations.
The bottom line
You don't have four months. You have 83 workdays. And only 28 of those are early enough to still produce a closing this year.
Every day you spend confused about whether you're on track, ahead, or behind — is a day you could have used to close the gap. Every hour spent on branding, drip campaigns, and social media theater is an hour you could have spent making direct human contact with the 200 people who produce 90% of your business.
Do the math. Run the honest scoreboard. Turn the anxiety into a specific deal count. Then focus every remaining workday on that specific number.
Andy and Trent turned their entire am-I-going-to-hit-my-goal worry into 11 deals in 5 months. The clarity itself unlocked the execution. That same clarity is available to you today.
Get your dollar days and your happy-face days. Do what you don't want to do, when you don't want to do it, at the highest level.
83 workdays. Get to work.
Ready to stop guessing and start producing?
🎯 Start Premier Coaching (free trial): premiercoaching.com
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📲 Elite Coaching — text Tim directly: 512-758-0206
If you ran the full honest scoreboard, calculated your specific delta of remaining deals needed, deployed the dollar-day/happy-face calendar discipline, and executed the 1090 interactive for all 83 remaining workdays — how much closer to (or past) your 2026 goal would you land by December 31?
— Tim & Julie Harris
Founders of Tim & Julie Harris Real Estate Coaching | Publishers of Harris Real Estate Daily | Hosts of PowerHouseTalk | eXp Realty Sponsors at Libertas
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