GROW WITH LIBERTAS & EXP REALTY

By Tim & Julie Harris · September 24, 2026
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Somewhere in your market, a homeowner is about to pick up the phone to list their house. They're going to call the agent who sold it to them — except that agent quit two years ago.
Now multiply that by about 162,000. That's roughly how many fewer realtors there are today than in 2022, and the number is still falling. Every one of those agents left behind past clients who still own homes, still plan to move, and aren't being checked on by anybody.
Here's why that matters to you directly: seasoned agents get somewhere between 81% and 93% of their business from repeat clients and referrals, depending on which report you look at. When an agent leaves the business, that percentage doesn't retire with them. It goes to whoever shows up first.
Today we walk through exactly how to be that person — adopting clients from retiring and departing agents, turning part-time "dabblers" into referral sources, claiming the orphaned buyers sitting quietly in your own transaction history, and building the actual asset — a database that remembers people — that separates agents who last from agents who don't.
The number that explains where your next year of business comes from
Depending on the source, agents with 16-plus years in the business get somewhere between 81% and 93% of their production from repeat clients and referrals. One widely cited breakdown: roughly 49% from repeat clients, another 32% from referrals off past clients and centers of influence. Call it a lot, however you slice it.
If you're new and don't have past clients yet — you still have a centers of influence list. That's the people who'd answer the phone immediately if you called, or greet you by name if they saw you out. Everyone within about two to three degrees of separation from you belongs on that list. It's the single most valuable asset in your business, full stop — more valuable than any lead source you could buy.
Why 162,000 fewer agents is your opportunity, not just a headline
There are roughly 162,000 fewer NAR members today than in 2022, and NAR is budgeting for that number to keep falling. For context, NAR membership peaked around 1.6 million — and total licensed agents in the US (including leasing agents, commercial agents, and others who don't join NAR) likely runs closer to 2.5-3 million.
Some of those departures are seasoned producers with real books of business — 30-plus-year veterans thinking seriously about their exit. Some have family succession plans. The ones who don't — and don't have a team ready to inherit the book — still have past clients and centers of influence who trust them. Those relationships need somewhere to land.
The referral-exit-plan story worth modeling
Real coaching-client example. An agent in her mid-70s, never a huge producer but with a deep bench of centers of influence and past clients, wanted to relocate out of state and step back from day-to-day selling. The plan built with her coaches: she kept working her relationships — mostly by phone and digitally, at a distance — without ever announcing she'd moved. She stayed exactly as present as she'd always been.
When a past client raised their hand ready to buy or sell, she referred them to agents she'd hand-selected and trusted. The result: a steady several-hundred-thousand-dollar annual referral income, sustained for years, purely from relationships she'd already built.
This is a real, viable model for any agent thinking about slowing down — and a real opportunity for any agent willing to be the trusted local partner that a retiring agent refers their business to.
Turn "dabblers" into a referral pipeline instead of writing them off
A meaningful share of the 162,000 departure figure is part-time agents and "dabblers" — people who got a license, did a handful of deals, and are quietly not renewing this cycle. They're often personal friends and acquaintances, not competitors.
Instead of letting that relationship go cold, suggest they put their license on ice in a referral-only capacity rather than letting it lapse entirely. Several brokerages, including eXp Realty, offer a referral division structure — a modest ongoing fee (roughly $50/month with eXp's version) that keeps the license active strictly for collecting referral fees, with no requirement to actively sell. They keep a small income stream. You get first crack at their centers of influence and past clients.
If you're the one struggling — don't give up your license
Direct message for anyone having a rough year: a bad year doesn't mean next year will be bad too. This is the fourth consecutive tough market cycle, and cycles turn. Get your continuing education done. Keep the license active. The agents who hang on through the trough are the ones positioned to catch the recovery when it comes — don't be the one who gave it up right before the market turned.
Adopt the "orphaned" clients already sitting in your own transaction history
Here's the tactic that gets pushback every time it's taught, and works anyway. If you were the listing agent and a buyer's agent brought the buyer, that buyer statistically has a real chance of no longer being represented by their original agent by the time they're ready to sell — either that agent left the business, or simply never stayed in touch.
Treat that buyer like your own client going forward. Add them to your newsletter list. Send a holiday card. Check in the way you would with someone who'd hired you directly. Over time — often within six months to a year, especially if the original agent has gone quiet — that buyer starts to think of you as their agent. That's what it means to adopt a client. If you've been in the business a while and haven't done this systematically, it's worth going back through your transaction history and starting now.
Agent-to-agent referrals — the underused lever
Related opportunity, worth actively pursuing this quarter: identify agents you closed transactions with over the past year who lean heavily toward listings and don't have a buyer-side team built out. Offer directly to take their buyer referrals. Many transaction-focused listing specialists are sitting on buyer leads they have no real capacity to serve — an easy, low-friction way to add volume without generating the lead yourself.
Probate and downsizing — an underworked seller category
Roughly 340,000 homes change hands through inheritance annually. These sellers — heirs, executors, families managing an estate — are close to guaranteed sellers, since inheritors very rarely keep the property. Not every state runs probate the same way (California, notably, produces significant probate transaction volume), so this isn't universal, but where it applies, it's a highly motivated, underworked seller category.
Related category: downsizing and assisted-living transitions. Networking directly with assisted-living intake coordinators, and learning basic probate process and scripting, opens a lane of business that doesn't compete with the typical listing-appointment pipeline — and these tend to be strong, straightforward listings once the relationship is in place.
The real asset isn't talent — it's a database that remembers people
The gap between a new agent and a 16-year veteran's 80%+ referral rate isn't primarily talent. It's a database — and a relationship habit — that actually remembers people over years, not weeks.
How it's actually built: consistent, in-person, face-to-face contact — not exclusively about real estate. The standing example: someone who shows up at the same gym regularly builds real relationships with the people they see there. You don't need "real estate breath" in every conversation. Be a genuine person, let people get to know you, and when real estate does come up — because you've made sure they know what you do — you're the name that comes to mind.
The AI angle: it's not competing for this part of the job
Directly relevant to everything above. AI is going to increasingly absorb the non-dollar-productive, administrative, and liability-heavy parts of this business — the paperwork, the routine follow-up mechanics, the busywork. What it will not do is build a genuine relationship with another human being.
That's the actual moat. The agents who lean into being genuinely, consistently of service to the people around them — not just transactionally, but as real relationships — are the ones AI cannot route around. Everything AI takes off your plate is time that should go straight back into exactly the relationship-building described above.
What to do this week
Five concrete moves:
One — build or refresh your centers of influence list. Two to three degrees of separation, everyone who'd answer your call. This is your highest-leverage asset, full stop.
Two — identify 2-3 agents in your market who may be winding down or dabbling. Have the conversation about referral partnerships before someone else does.
Three — audit your own transaction history for orphaned buyers. Add them to your newsletter and holiday-card list this week and start treating them like your own clients.
Four — reach out to 2-3 listing-heavy agents you've worked with and offer to take their overflow buyer referrals.
Five — if probate applies in your state, or assisted-living transitions come up in your market, start learning the scripts. Premier Coaching has the full probate playbook, including where to source leads.
The bottom line
162,000 fewer agents in the business since 2022 means 162,000 books of past clients and centers of influence without anyone actively tending them. That 81-93% of business seasoned agents get from repeat and referral doesn't disappear when an agent leaves — it just needs somewhere new to land.
Be the agent who adopts it. Reach out to retiring and departing agents about referral partnerships. Treat every past buyer like your own client, regardless of who originally represented them. Build real relationships in the places you already spend time. None of this requires more lead spend. It requires being the person who shows up and remembers people.
Get to work.
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If you reached out to three agents this week about referral partnerships, added every orphaned buyer in your transaction history to your database, and started treating your centers of influence like the asset they actually are — how much of next year's business would already be spoken for?
— Tim & Julie Harris
Founders of Tim & Julie Harris Real Estate Coaching | Publishers of Harris Real Estate Daily | Hosts of PowerHouseTalk | eXp Realty Sponsors at Libertas
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