TOGETHER WITH EXP REALTY & LIBERTAS

Harris Real Estate Daily

By Tim & Julie Harris · January 9, 2026

👋 Hello, {{first_name|real estate agents}}! Alright, let’s tackle the passive landlord seller.

This seller owns an investment property and tells you:
“We’ll list it when the tenant’s lease expires in August.”

This is a delay tactic rooted in the belief that listing an occupied home is too complicated. In reality, that procrastination is costing the seller thousands in lost market time and potential equity.

Watch and listen to Tim and Julie as they break this down in full detail 👇️

Waiting for the lease to expire is an amateur mistake.

Today, we show you how to prove that listing now, while the property is still tenant-occupied, is a mandatory financial decision that maximizes exposure and minimizes vacancy risk. These are the four non-negotiable Harris Rules that neutralize the “complexity” objection and help you secure the listing immediately.

As emphasized in the book Harris Rules, delay is the silent killer of wealth. Your job is to create immediate, data-driven urgency.

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HARRIS EXCLUSIVE MASTERMIND

⚠️ Most Agents Won’t Survive 2026…

The 2026 real estate market will be a beast. 😱

Most agents will struggle, but the winners already know what works. Tim & Julie Harris share the exact playbook: proven lead gen, repeatable systems, and branding that makes sellers pick YOU.

No fluff. No BS. Just real coaching built for 2026.

👉 Save your seat: HarrisMastermind.com

🗝️ The Lease Expiration Trap: How to List (and Sell) a Tenant-Occupied Home

Part 1: The Vacancy Cost Rule (Financial Urgency)

Core Directive:
Prove that the risk of even one month of vacancy is greater than the commission.

Common Failure:
Allowing the seller to fixate on the inconvenience of showing an occupied home.

High-Converting Script (The Cost Audit):
“I understand you want to wait until August, but waiting is already costing you guaranteed money. If we delay, you risk mandatory vacancy — that’s $2,500 per month in lost rent and $500 per month in utilities. That’s $3,000 gone in just one month. Listing now eliminates the vacancy gap and protects your cash flow. Do you prefer guaranteed income, or are you prepared to lose $3,000?”

The Harris Rule:
You reframe the conversation around profitability and demonstrate that your time management protects their income by minimizing downtime between tenant move-out and buyer occupancy.

Part 2: The Investor Market Leverage Rule (Dual Buyer Pool)

Core Directive:
Prove that listing today attracts two motivated buyer pools, not one.

Common Failure:
Marketing only to owner-occupants who may be discouraged by a tenant.

The System Advantage:
Listing now opens access to the dual buyer pool:

  • Owner-Occupants willing to wait until the lease ends

  • Investor Buyers seeking immediate rental income and unfazed by tenants

High-Converting Script:
“Waiting limits us to one buyer pool. Listing now gives us two — owner-occupants and my investor network. That competition drives us to the top of the pricing range. Do you want maximum buyer competition, or do you want to restrict the market for the next six months?”

The Harris Rule:
You turn the tenant from a perceived obstacle into a strategic advantage, showcasing your expertise in marketing to multiple buyer profiles.

Part 3: The Tenant Management Plan

Core Directive:
Remove fear by presenting a clear, written plan that shows you handle all tenant coordination.

Common Failure:
Letting the seller worry about scheduling, access, and tenant resistance.

Tenant Management Protocol:

  • Tenant Cooperation Incentive:
    A written agreement offering $200–$500 at closing for showing cooperation

  • Scheduled Showings:
    Pre-set, non-negotiable two-hour blocks (for example, Tuesdays and Thursdays from 5–7 PM)

  • Visual Command:
    Professional photography scheduled immediately

The Harris Rule:
You assume total accountability. High-GCI agents remove complexity — they don’t delegate it back to the seller.

Part 4: The Immediate Contract Lock-In (Tax Strategy Pivot)

Core Directive:
Secure the listing by tying urgency to tax planning and financial timing.

Common Failure:
Allowing the seller to believe this is a transaction that can be handled “later.”

High-Converting Script (The Lock-In):
“Listing now is critical to your 2026 tax strategy. Engaging my 7-Step Listing System today allows us to lock in marketing deductions and properly plan for capital gains. To stay on schedule, I’ll send the listing agreement now and have the photographer contact the tenant tomorrow morning. Can we commit to this timeline?”

The Harris Rule:
You appeal directly to the seller’s financial mindset and use tax strategy as the final, non-negotiable reason to act immediately.

Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: REDX

The Ultimate Takeaway

Stop waiting for the lease to expire.
Master these four rules and prove that listing a tenant-occupied home now is the superior financial strategy — one that eliminates vacancy risk and maximizes market exposure.

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TOGETHER WITH EXP REALTY & LIBERTAS GROUP

🔥 THE BROKERAGE UPGRADE: STOP GUESSING.

You are implementing the systems and tracking the metrics (like we teach in the book, Harris Rules). Now you need a brokerage partner that is built for maximum leverage and accountability.

Stop letting outdated brokers skim your commission and slow your growth.

If you’re ready to make 2026 your breakthrough year—by finally getting the systems, coaching, and commission split you deserve—it’s time to partner directly with Tim and Julie Harris at EXP Realty.

This is your mandatory next step to becoming a Millionaire Real Estate Agent.

👉 Go now to https://WhyLibertas.com/Harris or text Tim directly at 512-758-0206.

Opportunity doesn’t wait—and neither should you.

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