SCALE WITH LIBERTAS & EXP REALTY

By Tim & Julie Harris · May 22, 2026
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The most expensive thing happening in your business right now isn't your lead count. It's the deals you already have that are dying before they close.
Record cancellation rates. One in seven deals falling out. You did all the work, you watched the check disappear. Here's the real conversation — how the best agents keep deals alive when buyers get cold feet, and more importantly, how they make sure those cold feet never show up in the first place.
The truth most agents won't admit
We asked a simple question on the show today — are most buyers backing out because of market uncertainty, or because of lack of agent skill?
It's lack of agent skill. There's always market uncertainty in every market — that's not new. The agents whose deals close anyway are the ones who set the relationship up correctly from day one. The agents whose deals fall apart blame the buyer, the lender, the inspector, the rates. Anything but the front-end conversation that should have prevented all of it.
Where you start the relationship matters more than you can possibly imagine.
Why agents skip pre-qualification
Almost every agent says they pre-qualify. Almost none of them actually do it.
The reason is uncomfortable. Agents want the lead to be a good lead more than they want to find out it isn't. Because if you pre-qualify properly and the answers don't add up, that means it's not really a lead — it's a contact. Which means you have to get back to prospecting. Nobody wants to do that. So agents just hope. Hope is not a strategy. Hope is what causes one-in-seven deals to die.
Seller motivation is the only thing that matters first
If you only had time to ask one question of a seller before setting an appointment, it would be this: "Mr. Seller, ideally, how soon do you need this property sold?"
The answer tells you everything. Motivation drives time frame. Time frame drives pricing. Pricing drives whether the house sells. Everything cascades from motivation.
Have-to-sell sellers will tell you straight: relocation, divorce, probate, financial pressure, can't carry two properties, already in contract somewhere else. Want-to-sell sellers will be vague. Both are valid, but only one is a real listing opportunity right now.
The wishy-washy seller script
The most motivated sellers often play their cards closest to the chest because the reason behind the sale is uncomfortable — a divorce, a financial squeeze, something private. Here's the script that gets through it.
"Mr. Seller, just so we're on the same page — if I dropped by later today with a buyer who had three kids, two dogs, and wanted to be in your house in the next 60 days, would that create a problem for you? And where were you going next?"
Watch what happens. They suddenly have a specific answer. "Well, we already have a place in Florida..." Now you know. They have somewhere to go. They could move quickly. The vague "no time frame" was protective language, not actual uncertainty.
Follow up with: "Ideally though, when would really work out? You don't want to be moving over the holidays, do you?" And now you have real motivation, real time frame, real direction.
Buyer remorse starts the second they sign
Here's what most agents don't seed early enough — buyer remorse begins the moment the contract is signed. Not at the inspection. Not at the appraisal. The second the pen lifts.
So when you have a seller under contract and the inspection comes back with normal stuff (because every house has issues), you cannot come back too hard on the response. The buyer is already looking for an excuse to walk. Treat them like the only buyer you've got, because in this market, they probably are. That doesn't mean give away the farm. It means anticipate. It means flexibility on closing costs, on discount points, on minor repairs. The seller's market habits of "take it or leave it" don't work in a balanced market. The give-and-take is back.
The lender letter problem killing deals
Here's the story that made us build the ultimate addendum. We were four-deep in a transaction chain — every deal contingent on the next closing. Great offer came in. Great agent. Great lender letter. Everything looked perfect. Day before closing, the title company called: the buyer can't get financing. We had no financing contingency. But the buyer's agent had pulled a fast one.
The lender's letter had standard-sounding language: "subject to verification of down payment." Looked normal. What it actually meant was the financing was contingent on the sale of their current home — a contingency we hadn't agreed to. The lender had buried a home-sale contingency inside what looked like a clean pre-approval.
Most lenders won't do any real underwriting until the buyer is in contract on something. They know most buyers won't be serious until then. Which means you're showing properties to buyers who will never actually perform. You just don't find out until closing.
The three levels of lender language
This is the part every agent needs memorized.
Pre-qualified means almost nothing. A buyer had a phone conversation with Rocket Mortgage. They should be able to buy a million-dollar house.
Pre-approved means they've started paperwork, answered questions, possibly had credit pulled. It's still not a done deal. This is where 90% of lender letters live — and where deals quietly hide their failure modes.
Loan commitment is the only thing that should make you comfortable. The lender has done full underwriting. The buyer is verified. The only legitimate contingency on a lender letter is appraisal of the subject property — that's it.
If your lender letter says "subject to verification of..." anything else, you have a crappy lender letter from a lazy lender, and you're letting an unqualified buyer take your listing off the market.
The ultimate addendum
This is a counter-offer the listing agent attaches to every accepted offer. It says: the buyer has 24-48 hours to deliver an addendum from their lender confirming verification of employment, verification of down payment, a three-merge credit report, and verification that they qualify for this specific subject property under this specific mortgage product.
What you're doing is forcing the lender to do underwriting up front instead of waiting until the buyer clears the inspection. The lender has been kicking that work down the road because they don't want to spend processing time on deals that might blow up. You're saying — do it now or we don't have a deal.
When the buyer clears the addendum, you take the house off the market knowing this deal will close. When they can't clear it, you find out in 48 hours instead of the day before closing.
Pre-inspections are no longer optional
The other deal-killer is the inspection. In this market, buyers and buyer agents use inspection findings as a re-negotiation trigger. The $500 roof repair becomes a $5,000 demand, or worse, the reason they walk.
Here's the easy button. Pre-inspect the listing before it goes on the market. Get the repairs done at your cost. Same roof leak costs you $500 to fix proactively versus $5,000 in negotiated credits — or the whole deal.
The seller who pushes back on the cost? Have them pre-inspect, you reimburse them at closing. Builds trust, removes their cash-flow objection, costs you nothing if the house closes. If they refuse entirely, their motivation isn't real and you've learned something important about whether this listing is worth your time.
Layer an American Home Shield warranty on top while the house is for sale — sellers coverage. Anything that needs repair while listed gets handled under warranty for less than $100 deductible. Buyer never sees the issue. Deal stays alive.
The 12-week communication plan
The number-one complaint sellers have about their listing agent — every year, in every NAR survey — is lack of communication. The second-most-common: "I only heard from them when they wanted a price reduction."
Call your sellers every single week. Same day, same time. Even if they roll you to voicemail. Especially if they roll you to voicemail. The agents who stop communicating when the listing isn't selling are the ones whose listings expire — not because the market killed them, but because the seller did it out of spite.
The one-question close
If you take one thing from this episode, take this: every problem that kills a deal in 2026 traces back to a question that wasn't asked at the front of the relationship. Motivation. Time frame. Lender verification. Existing financial obligations. Communication preference. Inspection willingness.
Ask the hard questions early. You might hear no. No early is a gift. No at closing is a disaster.
Ready to stop guessing and start producing?
💼 Build wealth with Tim's eXp team: whylibertas.com/harris
📲 Elite Coaching — text Tim directly: 512-758-0206
Of the last three deals you lost — how many died because of the market versus because of a question you didn't ask in the first conversation?
— Tim & Julie Harris
Founders of Tim & Julie Harris Real Estate Coaching | Publishers of Harris Real Estate Daily | Hosts of PowerHouseTalk | eXp Realty Sponsors at Libertas
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