šŸ” Words That Win: Real Estate Scripts & Strategies That Sell

Make sure your words are the ones they remember.

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šŸ‘‹ Good evening, conversation closers! Ever watched a top-producing agent work a room, handle objections, and turn a ā€œjust lookingā€ into ā€œlet’s make an offerā€ā€”all without breaking a sweat?

That’s not luck. That’s skill. And it starts with knowing exactly what to say, how to say it, and when to shut up and listen. In real estate, your words are your currency. Use the wrong ones and you’ll kill deals before they start.

Use the right ones, and you’ll build instant trust, uncover real motivation, and lead clients to decisions that feel like their idea (but you know better).

Today, we’re unpacking Words That Win—scripts and strategies that top agents use to lead conversations, reduce friction, and close more deals without sounding like a pushy salesperson. šŸ‘‡ļø 

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šŸŽÆ Scripts, Strategies, and the Confidence to Lead Every Time.

1ļøāƒ£šŸŽ§ Listen to Understand, Not Just to Respond

Dive deep into their needs: Use buyer and seller pre-qualification scripts like a detective gathering clues. Listen attentively, ask follow-up questions, and take notes.

Interview both partners: If you’re working with a couple, speak with each person individually. What’s most important to each person? What are things to avoid? How do you win or lose with each person?

Ask probing questions: Go beyond surface-level needs. Ask, ā€œIs there anything I haven’t asked that I should know?ā€ That one question can prevent costly surprises.

Identify priorities: By the end of your conversation, you should know exactly what matters most to your clients—location, timeline, price, communication, etc.

2ļøāƒ£šŸ“± Clarify Communication Preferences

Understand their preferred method: Do they prefer texting, phone calls, email, or in-person meetings? And if it’s texting, is that SMS, WhatsApp, or Messenger? Set the GPS for your communication route.

Set clear rules: Avoid miscommunication by setting expectations early. When in doubt, default to phone or face-to-face—never negotiate over text.

3ļøāƒ£šŸ¦øā€ā™‚ļø Be the Solution, Not the Problem

Minimize stress: Real estate is emotional. Stay calm, stay professional, and offer compassion without absorbing your client’s stress. You’re the superhero, not the sidekick.

Communicate frequently: Even if there’s no news, say so. ā€œJust checking in—everything is still on track.ā€ Silence creates anxiety. Reassurance builds trust.

Stay ahead: Anticipate questions and be proactive with updates. When clients feel informed and supported, they’ll send referrals your way.

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IN PARTNERSHIP WITH LIBERTAS

Make the switch to eXp Realty with the Libertas Group and plug into a complete growth system:

āœ… Premier Coaching with Tim & Julie Harris — included
āœ… Weekly agent masterminds (listings, sales, rev-share)
āœ… White-glove onboarding concierge (no guesswork)
āœ… Proven lead-gen & listing systems with scripts/templates
āœ… Branding & marketing playbooks that win more sellers
āœ… National referral & collaboration network of top producers
āœ… Clear path to income, freedom & leadership (solo → team)
āœ… Ongoing support & accountability so momentum never slips

Stop building alone. Start scaling with a team that’s built to help you win.

4ļøāƒ£šŸ¦‰ Be a Problem Solver When Things Go Sideways

Report with solutions: Never drop bad news without a parachute. Bring three potential solutions with every challenge. You’re the wise owl in the forest—not the crow of doom. Or better yet, report that you’ve already solved the issue so they don’t have to worry!

Provide reassurance: Problems (like inspection issues) are part of the process. Say, ā€œThis is totally normal, and here are our options.ā€

Maintain composure: Don’t match the client’s panic. Be the lighthouse in the storm—calm, steady, and guiding them to shore.

5ļøāƒ£šŸ§  Watch Your Language (Words Matter!)

No swearing: Even if your client does, don’t follow suit. Be the classy captain of the ship.

Use logical language: In tense moments, lean into facts, not feelings. Be the Mr. Spock of your transaction.

Be factual: Ditch vague language like ā€œI guess,ā€ ā€œmaybe,ā€ or ā€œI suppose.ā€ Say, ā€œI’ll confirm and follow up shortly.ā€

Regroup when necessary: Need a moment to recalibrate? Say, ā€œI’m about to lose reception—let me call you right back.ā€ Use the break to think clearly and come back with a solid plan.

REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris’s favorite PROBATE LEAD PROVIDER? Simple, ALL THE LEADS

In a shifting market, the agents who adapt fast are the ones who win.
The Exclusive Mastermind Webinar with Tim and Julie Harris is where that happens — and it’s 100% FREE.

In one power-packed session, you’ll learn:
šŸ”„ Lead-gen strategies that work right now
šŸ”„ Simple systems to keep your pipeline steady
šŸ”„ Messaging that gets sellers to choose YOU — instantly

No fluff. No theory. Just proven tactics you can use the same day.

Spots are free — but once they’re gone, they’re gone.

šŸ’¬ Final Thought

Implementing these strategies doesn’t just make you a better communicator—it makes you the kind of agent clients trust, refer, and return to.

Every real estate conversation is a chance to build a relationship, showcase your value, and spark your next deal. Always ask who else they know who could use your help buying or selling real estate!

So lean in, listen well, and lead the way. šŸ”

šŸš€ Next Steps

Want help turning more conversations into closings?

Join our community of serious agents in Premier Coaching—or go deeper at HarrisMastermind.com.

Let’s sharpen your scripts, boost your confidence, and help you become a master of words that win.

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AND THAT’S A WRAP!

Your next client is out there right now—probably talking to another agent. Make sure your words are the ones they remember.

Sharpen your skills inside Harris Mastermind or Premier Coaching, and turn every conversation into a contract.

—Tim & Julie Harris
Harris Real Estate Daily

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