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- š” Words That Win: Real Estate Scripts & Strategies That Sell
š” Words That Win: Real Estate Scripts & Strategies That Sell
Make sure your words are the ones they remember.
In partnership with:
š Good evening, conversation closers! Ever watched a top-producing agent work a room, handle objections, and turn a ājust lookingā into āletās make an offerāāall without breaking a sweat?
Thatās not luck. Thatās skill. And it starts with knowing exactly what to say, how to say it, and when to shut up and listen. In real estate, your words are your currency. Use the wrong ones and youāll kill deals before they start.
Use the right ones, and youāll build instant trust, uncover real motivation, and lead clients to decisions that feel like their idea (but you know better).
Today, weāre unpacking Words That Wināscripts and strategies that top agents use to lead conversations, reduce friction, and close more deals without sounding like a pushy salesperson. šļø
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šÆ Scripts, Strategies, and the Confidence to Lead Every Time.
1ļøā£š§ Listen to Understand, Not Just to Respond
Dive deep into their needs: Use buyer and seller pre-qualification scripts like a detective gathering clues. Listen attentively, ask follow-up questions, and take notes.
Interview both partners: If youāre working with a couple, speak with each person individually. Whatās most important to each person? What are things to avoid? How do you win or lose with each person?
Ask probing questions: Go beyond surface-level needs. Ask, āIs there anything I havenāt asked that I should know?ā That one question can prevent costly surprises.
Identify priorities: By the end of your conversation, you should know exactly what matters most to your clientsālocation, timeline, price, communication, etc.
2ļøā£š± Clarify Communication Preferences
Understand their preferred method: Do they prefer texting, phone calls, email, or in-person meetings? And if itās texting, is that SMS, WhatsApp, or Messenger? Set the GPS for your communication route.
Set clear rules: Avoid miscommunication by setting expectations early. When in doubt, default to phone or face-to-faceānever negotiate over text.
3ļøā£š¦øāāļø Be the Solution, Not the Problem
Minimize stress: Real estate is emotional. Stay calm, stay professional, and offer compassion without absorbing your clientās stress. Youāre the superhero, not the sidekick.
Communicate frequently: Even if thereās no news, say so. āJust checking ināeverything is still on track.ā Silence creates anxiety. Reassurance builds trust.
Stay ahead: Anticipate questions and be proactive with updates. When clients feel informed and supported, theyāll send referrals your way.
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IN PARTNERSHIP WITH LIBERTAS
Make the switch to eXp Realty with the Libertas Group and plug into a complete growth system:
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Premier Coaching with Tim & Julie Harris ā included
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Weekly agent masterminds (listings, sales, rev-share)
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Proven lead-gen & listing systems with scripts/templates
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Branding & marketing playbooks that win more sellers
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National referral & collaboration network of top producers
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Clear path to income, freedom & leadership (solo ā team)
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Stop building alone. Start scaling with a team thatās built to help you win.
4ļøā£š¦ Be a Problem Solver When Things Go Sideways
Report with solutions: Never drop bad news without a parachute. Bring three potential solutions with every challenge. Youāre the wise owl in the forestānot the crow of doom. Or better yet, report that youāve already solved the issue so they donāt have to worry!
Provide reassurance: Problems (like inspection issues) are part of the process. Say, āThis is totally normal, and here are our options.ā
Maintain composure: Donāt match the clientās panic. Be the lighthouse in the stormācalm, steady, and guiding them to shore.
5ļøā£š§ Watch Your Language (Words Matter!)
No swearing: Even if your client does, donāt follow suit. Be the classy captain of the ship.
Use logical language: In tense moments, lean into facts, not feelings. Be the Mr. Spock of your transaction.
Be factual: Ditch vague language like āI guess,ā āmaybe,ā or āI suppose.ā Say, āIāll confirm and follow up shortly.ā
Regroup when necessary: Need a moment to recalibrate? Say, āIām about to lose receptionālet me call you right back.ā Use the break to think clearly and come back with a solid plan.
REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harrisās favorite PROBATE LEAD PROVIDER? Simple, ALL THE LEADS
In a shifting market, the agents who adapt fast are the ones who win.
The Exclusive Mastermind Webinar with Tim and Julie Harris is where that happens ā and itās 100% FREE.
In one power-packed session, youāll learn:
š„ Lead-gen strategies that work right now
š„ Simple systems to keep your pipeline steady
š„ Messaging that gets sellers to choose YOU ā instantly
No fluff. No theory. Just proven tactics you can use the same day.
Spots are free ā but once theyāre gone, theyāre gone.
š¬ Final Thought
Implementing these strategies doesnāt just make you a better communicatorāit makes you the kind of agent clients trust, refer, and return to.
Every real estate conversation is a chance to build a relationship, showcase your value, and spark your next deal. Always ask who else they know who could use your help buying or selling real estate!
So lean in, listen well, and lead the way. š”
š Next Steps
Want help turning more conversations into closings?
Join our community of serious agents in Premier Coachingāor go deeper at HarrisMastermind.com.
Letās sharpen your scripts, boost your confidence, and help you become a master of words that win.
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AND THATāS A WRAP!
Your next client is out there right nowāprobably talking to another agent. Make sure your words are the ones they remember.
Sharpen your skills inside Harris Mastermind or Premier Coaching, and turn every conversation into a contract.
āTim & Julie Harris
Harris Real Estate Daily
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