TOGETHER WITH LIBERTAS

Harris Real Estate Daily

By Tim & Julie Harris · September 19, 2025

🌟 Good evening, real estate agents! For years, agents were told: “You have to be on social media. You need followers. You need to go viral. ”

Many stayed up late editing TikToks, posting memes, or chasing likes in hopes of getting leads.

Now? That playbook is dead.

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1. 🪢 Social Media Just Got Rug Pulled

Social platforms have officially shifted from being Social Media companies (built around your friends, followers, and likes) to Interest Media companies (driven by AI recommendations).

This means:

• Follower counts don’t matter. You can have 50,000 followers and get fewer views than someone with 500.

• Algorithms decide. What people see is based on signals (watch time, engagement, overlap with their history), not loyalty to you.

• The rules always change. Just when you figure out Instagram Reels, they flip the algorithm again. Agents who burned the midnight oil learning dances or editing “viral” clips have been rug pulled.

Even agents who created more professional, helpful content under the old rules—market updates, property tours, branding posts—are feeling it too. The algorithms no longer reward consistency alone.

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2. 🎭 The Harsh Truth: You Don’t Need to Be an Influencer

Here’s the real breakthrough:

You do not have to be a social media star to succeed in real estate.

• A basic, professional presence is enough—your name, contact info, and proof you’re active in your market.

• Proactive lead generation—calls, texts, open houses, door-knocking, direct outreach—will always outperform waiting for the algorithm to bless you.

• AI is about to give every agent a massive digital footprint anyway. Soon, the playing field will level, and “social fame” won’t separate you. Skills will.

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3. 🌟 What Actually Matters Now

The future of real estate isn’t about followers or likes—it’s about skills and direct human contact.

• Conversion skills: Can you turn conversations into appointments?

• Listing skills: Can you price, present, and win listings consistently?

• Negotiation skills: Can you close deals under pressure?

• Lead generation skills: Can you control your own pipeline instead of waiting for social media scraps?

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✨ The Bottom Line

The days of building your business on rented land—social platforms—are ending. Algorithms will keep changing, rules will keep shifting, and influencers will keep chasing the next trick.

The agents who thrive will be those who:

• Keep a basic, professional presence online.

• Focus their energy on proactive lead generation.

• Invest in real-world skills instead of vanity metrics.

Because in the new market, AI can give every agent a “social presence,” but it can’t make calls, write contracts, or negotiate deals. Only you can do that.

👉 This week’s challenge: Audit your business plan. If more than 10% of your lead generation strategy depends on “going viral” or chasing likes, cut it.

Replace it with direct, proactive actions you control—calls, conversations, appointments. That’s where your future is.

EXCLUSIVE MASTERMIND

Outsmart the Market — Before It Outsmarts You

In a shifting market, the agents who adapt fast are the ones who win.
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• 🔥 Lead-gen strategies that work right now

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No fluff. No theory. Just proven tactics you can use the same day.

Spots are free — but once they’re gone, they’re gone.

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