TOGETHER WITH LIBERTAS GROUP
Harris Real Estate Daily
By Tim & Julie Harris · November 20, 2025
🌟 Good evening, {{first_name| proactive agents}}! Part 1 showed you where the hidden inventory is. Part 2 shows you how to turn that inventory into buyers, listings, builder relationships, and real contracts on the board.
If you want new construction to become 25%–30% of your business, start here👇️
First time reading? Sign up here with just one click.
📘 PART 2 — Turning Your New Construction Knowledge Into Closings
4️⃣ Turn Your New Construction Knowledge Into Lead Generation 📣
Action Step #4: Promote Your Expertise Across Every Channel
Now that you know the inventory, tell the world you are the go-to new construction expert.
Database Outreach
Message past clients and your SOI:
“I now have a complete guide to new construction in our area. Want the latest incentives or a customized model-home tour?”
Weekly Livestreams
Host a Facebook or Instagram Live featuring a different community.
Short-Form Videos
Create 30–60 second clips such as:
“3 Things to Know About [Community]”
“What $X Buys You in [Builder Name]”
Host Builder Open Houses
Ask reps if you can host open houses in their models or spec homes.
Fast Follow-Up
Respond to every comment and DM within minutes — even the curious ones.
You’re not just selling houses — you’re becoming the new construction resource in your market.
5️⃣ Systematize Your Builder Connections for 2025–2026 🤝
Action Step #5: Build a Permanent New Construction Business Spoke
To make this predictable and profitable:
Put all builder reps on a weekly or monthly call rotation
Ask about unsold specs, slow-moving floor plans, new phases, and agent bonuses
Ask: “Who do you refer resale listings to?”
Set Google Alerts for:
Builder names
Community names
Local development news
Ask which builders are looking for land — and notify them when you find opportunities.
Builders can become long-term sources of:
Buyer leads
Listing leads
Resale referrals
Spec home listing opportunities
Even entire subdivisions
This is a true lead-generation spoke, not a hobby.
Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: REDX
Conclusion: Don’t Let 30% of Your Market Stay Invisible
New construction remains one of the strongest, most reliable inventory sources as we move into 2026. If you ignore it, someone else will happily take your place.
Mastering new construction helps you:
Sell homes faster
Attract more motivated buyers
Secure more listings from move-up sellers
Build high-value relationships with builders
Position yourself as the local market expert
Or you can keep relying solely on resale inventory — and battle over the same limited listings as everyone else.
Success comes from doing what you don’t want to do, when you don’t want to do it, at the highest level.
Start your 5-day new construction blitz today.
By next week, you could hold the keys to a part of your market most agents barely understand.
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🚨 FHFA’s 5-Year Plan: A Green Light for Housing Growth
The Federal Housing Finance Agency (FHFA) has unveiled its 2026–2030 Strategic Plan for Fannie Mae, Freddie Mac, and the Federal Home Loan Banks.
The plan signals a pro-growth pivot: less bureaucracy, more focus on housing supply, and a renewed emphasis on protecting taxpayers while keeping the mortgage giants “safe and sound.”
✂️ Cutting Red Tape, Boosting Efficiency
The FHFA wants Fannie and Freddie focused on their core mission: liquidity, safety, and stability. That means:
Less regulation = faster closings
Stronger fraud controls = safer loans
More builder engagement = more homes to sell
By reducing compliance hurdles, the plan makes it easier for lenders, brokers, and agents to get deals done.
🏗️ Housing Supply = More Inventory
Inventory shortages have been the #1 obstacle in today’s market. FHFA’s plan directly addresses that.
$4B per year in Low-Income Housing Tax Credit (LIHTC) investments to fuel new development.
A push for GSEs to support liquidity flows to homebuilders—unlocking land and getting shovels in the ground.
A focus on affordability through supply expansion instead of top-down social programs.
For agents, that means more listings, more sales volume, and more buyers served.
🔑 What Stays the Same
Affordable housing goals mandated by Congress remain.
The GSEs’ Duty to Serve programs (manufactured housing, preservation, rural housing) continue.
Core mission: keeping mortgage capital flowing for millions of buyers and sellers.
💡 What to Tell Your Clients
Want to turn this policy shift into business-building conversations? Here’s a script you can adapt:
“Big changes are coming for Fannie Mae and Freddie Mac. Their regulator just announced a plan to cut red tape and help get more homes built. What that means for you is simple: more inventory, faster closings, and more opportunities to buy or sell in the next few years. If you’ve been waiting for better conditions, now’s the time to get ready.”
This positions you as the market expert while planting seeds for clients to act sooner rather than later.
⚡ Why It Matters for Agents
The U.S. housing market is entering a pro-growth cycle heading into 2026. By clearing away distractions and focusing on safety, soundness, and supply, FHFA is setting the stage for:
More transactions
Stronger buyer confidence
A healthier, more stable housing market
In short: the next five years look bullish for real estate.
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The Proven System Top Agents Use
🔥 The Strategies Agents Are Using to Win in 2025 — Revealed Live
Most agents are working harder than ever… but still struggling to grow. The few who are thriving? They’ve got the right playbook.
Join Tim & Julie Harris in their Exclusive Mastermind Webinar (FREE to attend) and discover:
🔥 A lead-gen engine that fills your pipeline fast
🔥 Proven scripts that close listings on the spot
🔥 Systems that keep your business consistent year-round
This isn’t theory or recycled training — it’s what’s working right now.
Seats are free, but they won’t last.
IN PARTNERSHIP WITH LIBERTAS
🚀 Scale Faster With the Right Support
Hard work alone isn’t enough in today’s market. The agents who rise are the ones plugged into the right systems, coaching, and community.
That’s what you get with eXp Realty + the Libertas Group:
✅ FREE Premier Coaching with Tim & Julie Harris ($3,000+ value)
✅ Harris Certified Coach Certification ($25,000 value, min. group 300)
✅ Daily live coaching calls + scripts, plans & presentations
✅ CRM access (BoldTrail, Cloze, or Lofty)
✅ HyperFast Agent Training ($3,000+ value)
Plus: masterminds, onboarding concierge, referral networks, luxury & relocation divisions, and live events.
🔥 Over $35,000 in tools and training — FREE when you join Libertas.
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