TOGETHER WITH EXP REALTY & LIBERTAS GROUP

By Tim & Julie Harris · October 20, 2025

🌘 Good evening, {{first_name|agents}}! The 2025 housing market isn’t “business as usual.” Buyers are more analytical, more anxious, and more demanding than ever before. They’re navigating rising prices, elevated mortgage rates, and non-stop media noise about affordability.

The good news? They still want expert leadership. Data shows that nearly nine out of ten buyers use a licensed professional to close their transaction — and the ones who win their trust are the agents who communicate clearly, stay educated, and lead with confidence.

Let’s dive into the 8 buyer trends that matter most this year — and how to turn each one into an opportunity to win.

First time reading? Sign up here with just one click.

46% of buyers chose their agent based on responsiveness and availability

Only 24% prioritized commission cost

87% of buyers still close with an agent, even if they start online

💰 Buyer-side commissions in 2025:

What it means: You don’t need to discount your fee — you need to explain your value. Presence, leadership, and expert guidance are what today’s buyers truly pay for.

46% said the process was more stressful than expected

28% had buyer’s remorse

23% felt financially worse off after closing

What it means: Lead with empathy. Walk buyers through every stage before they panic. Anticipate their concerns and give them confidence.

Just 24% of 2024 buyers were first-timers (down from 32%)

91% of first-timers needed financing

What it means: Even “experienced” buyers often need hand-holding. Over-communicate and simplify everything.

42% of all buyers are Baby Boomers

28–32% of sales are all-cash — the highest rate in a decade

What it means: Many buyers don’t need financing — but they do expect smart strategy. Know how to serve downsizers, investors, and equity-heavy clients with high expectations.

74% of all buyers financed their purchase

91% of first-time buyers financed vs. 69% of repeat buyers

Since repeat buyers usually need equity to buy again, you can reasonably infer that ~70%+ sell before purchasing

What it means: Be the expert who makes their move possible. Offer bridge loans, rent-backs, or a Guaranteed Sale Program to make the process seamless — and win more clients.

Hard work alone isn’t enough in today’s market. The agents who rise are the ones plugged into the right systems, coaching, and community.

That’s what you get with eXp Realty + the Libertas Group:

Plus: masterminds, onboarding concierge, referral networks, luxury & relocation divisions, and live events.

🔥 Over $35,000 in tools and training — FREE when you join Libertas.

[Get the Details Here]

The average 30-year fixed mortgage rate recently dipped to ≈ 6.27%. (ABC News+1) Some lenders are showing 30-year fixed rates in the 6.23%–6.40% range. (NerdWallet+1)

What it means: Buyers need help stretching their budgets. Teach them about rate buydowns, adjustable-rate options, how to negotiate for seller-paid credits, and most importantly: how to lock in when the timing and terms make sense. Your financial literacy gives them confidence.

62% of buyers focused on affordability

17% went over budget

30% felt they were “in over their heads” financially

What it means: Rein in emotion and keep the math front and center. Help them avoid regret by staying disciplined on price and expectations.

What it means: The market is bouncing back from historic lows. But success will go to the best communicators, the most skilled negotiators, and the most prepared agents.

Buyers today don’t just want a home — they want leadership. They’re overloaded with headlines, doubt, and financial pressure. And that’s where you become the difference between a confident move and a costly mistake.

💬 Don’t lower your fee. Raise your value.

The best agents in 2025 won’t be the cheapest — they’ll be the clearest, the calmest, the most competent.

👉 Want the coaching, scripts, and systems to become your market’s most trusted real estate expert?

Join us now at HarrisMastermind.com.

Most agents are working harder than ever… but still struggling to grow. The few who are thriving? They’ve got the right playbook.

Join Tim & Julie Harris in their Exclusive Mastermind Webinar (FREE to attend) and discover:

This isn’t theory or recycled training — it’s what’s working right now.

Seats are free, but they won’t last.

[Reserve Your Free Spot Today]

📬 Thanks for reading! Invite your friends or colleagues to join Harris Real Estate Daily for daily real estate insights.

P.S. This newsletter is free (for early subscribers). Enjoy!

Forwarded by a friend? Sign up with just one click here.

P.S. Don’t forget to whitelist our email address to make sure you never miss an update from us.