TOGETHER WITH EXP REALTY & LIBERTAS GROUP
Harris Real Estate Daily
By Tim & Julie Harris Ā· November 13, 2025
š Good evening, {{first_name| seasoned agents}}! If you could choose where every new listing or buyer came from, youād probably say, āa repeat or referral client.ā
Why? Because theyāre easier to work with, already trust you, rarely haggle on commission, and almost never ghost you.
Yet many agents spend thousands chasing cold leads instead of nurturing the warm, profitable relationships that make their business sustainable.
Surveys show that when people decide who to hire for a service, they first ask:
āWhom do I already know?ā ā 87% of the time. If they donāt know anyone, they ask: āWhom does my friend or advisor know?ā ā 6% of the time.
Only after that do they turn to ads, websites, or random searches.
That means your mission is simple:
ā
Be the answer 93% of the time, so you donāt waste money trying to be the answer the other 6%.
Hereās how to build a repeat and referral machine that keeps clientsāand cash flowācoming back year after year.
Read more down below to read todayās full presentation outline?š
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š Join our Premier Coaching Daily Sessions live on Zoom! Take action, improve your skills, and close more deals! Register once here
1ļøā£ šļø Organize Your Database (and Actually Use It!)
You canāt stay top-of-mind with people you canāt find.
Create one organized, complete, and living database of your sphere of influence: names, numbers, emails, and social handles.
Donāt overthink itāyou donāt need a luxury CRM. For example, eXp Realty offers a CRM of Choice program where agents can select from platforms like BoldTrail (an upgraded version of kvCORE), Cloze, or Lofty, giving flexibility instead of one fixed system.
š” Pro tip: Call each person to verify or update their infoāitās the perfect reason to reconnect!
Use the F-O-R-D conversation outline (Family, Occupation, Recreation, Dreams) to keep it natural and relational.
2ļøā£ āļø Make Real ContactāConsistently
A contact isnāt a text blast, email drip, or ālikeā on social.
A real contact is a voice-to-voice or face-to-face conversation with a decision-making adult about real estate.
If you have 200 people in your database and talk to 10 per day, youāll reach your entire sphere every month.
Even if you call five per day, youāll cover everyone every 60 days.
š¬ Imagine the momentum if each call ended with,
āWho do you know who might need help buying or selling soon?ā
Consistent, personal outreach builds familiarityāand familiarity breeds referrals.
3ļøā£ š Expand Your Center of Influence (COI) Systematically
Once youāve got an organized database and regular contact rhythm, your next step is growth.
Remember: 10% of your database will either do business with you or refer you every yearāif you communicate with them.
That means:
100 people = 10 transactions/year
200 people = 20 transactions/year
500 people = 50+ transactions/year
Smaller, higher-quality databases outperform bloated ones full of cold leads.
Focus on people you actually know: past clients, friends, neighbors, and strong professional contacts.
š¬ Three ways to expand your COI naturally:
a) Hobbies & Shared Interests:
Join hiking clubs, gyms, art classes, or community leagues. Meet like-minded people where conversation flows easily. (Use https://MeetUp.com to explore.)
b) Business Networking:
Attend BNI, Chamber of Commerce, or investor meet-ups. Youāll find motivated, well-connected professionals who refer frequently.
c) Charitable & Community Events:
Participate in fundraisers, food drives, and school activitiesāgenuine engagement that builds relationships and reputation.
š” Tip: Add new contacts to your phone immediately. Email their name to yourself to ensure they get into your system later.
Add notes like: āSherry Seller ā met at Orange Theory. 3 kids, fish named Bob, moved from Chicago.ā
Details make future follow-ups personal and memorable.
Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: REDX
š Homework for Every Agent
ā
Audit your databaseāfill in missing info and reconnect with each contact.
ā
Set a daily contact goal (5ā10 real conversations per day).
ā
Add at least one new person to your COI list every day this month.
More communication = more connection = more closings.
š Conclusion: Build It Once, Benefit Forever
Your repeat and referral business is the foundation of your empire.
Donāt treat it as a side projectāmake it your primary system.
A predictable income stream starts with consistent contact, organized follow-up, and genuine relationships.
Do this right, and youāll never have to buy another lead again.
š Want the exact 12-Month Center of Influence Plan and scripts to build your repeat business empire?
Join https://PremierCoaching.com or https://HarrisMasterMind.com today.
Systematize your sphere. Grow your business. Build your legacy.
EXCLUSIVE ARTICLE JUST FOR YOU
How the No BS Fast Sale Program⢠Cuts Through the Noise
The truth is simple: nearly every homeowner has seen some version of a āfast cashā postcard in their mailbox. Most of them look the same. Thatās why, if youāre serious about selling, you need something different ā a program that actually delivers certainty, not empty promises.
Thatās the purpose of the No BS Fast Sale Programā¢. Itās designed to take the stress, fear, and uncertainty out of selling your home in todayās unpredictable market.
What Top Performers Do (and You Should Too)
The best agents and investors know a āme tooā pitch wonāt cut it. Hereās how to stand out ā and how my program works:
Use a jumbo postcard (6Ć11 or 8.5Ć11) for mailbox dominance. Bigger cards get noticed.
Pair with USPS Informed Delivery so your card also shows up in a homeownerās inbox as a digital impression ā with a clickable link.
Prove it in 3 bullets: average days-to-close, number of vetted buyers, and a recent success story. Add a risk-reversal: āno obligation, cancel anytime before acceptance.ā
Offer three seller paths:
Cash Now ā fastest, most certain
Certainty Listing ā list with pre-negotiated buyers
Move-When-Ready/Leaseback ā sell today, move later
Make response easy: call, text a keyword, or scan a QR that goes to a simple 3-field form (address, timeline, condition).
Track everything: unique phone numbers, QR codes, and vanity URLs for every campaign.
Stay compliant: brokerage name, license info, Equal Housing logo, and fair-housing-safe words/images.
Why mail at all? Because direct mail is still one of the highest-ROI channels in real estate. In fact, national response rate studies continue to put postcards among the most effective ways to generate seller leads.
Ready-to-Print Postcard Concepts
To show you what works, here are five proven postcard approaches from the No BS Fast Sale Programā¢:
Direct & Fast (the mailbox stopper)
Front: āSell Fast. All Cash. Zero Drama.ā
Back: Cash offer in 24ā48 hours, close when you want, sell as-is, no obligation.
Life Happens (empathetic)
Front: āNeed a sure sale? Relocating, downsizing, behind on repairs?ā
Back: Certainty options: cash in 48 hrs, leaseback, close in 7 days.
Proof & Numbers (credibility heavy)
Front: ā28 local cash buyers. Median 13 days from offer to close.ā
Back: List of recent addresses sold with timelines.
Landlord Relief (investor/landlord focused)
Front: āTired of tenants, turnover, or toilets?ā
Back: Sell rentals as-is, occupied or vacant, 1031-friendly timelines.
Spanish / Bilingual (broad appeal)
Front: āVenta RĆ”pida. Pago en Efectivo. Sin Complicaciones.ā
Back: Cash offer in 24ā48 hours, close when you want, no repairs.
Each version ties back to the same core promise: certainty, speed, and peace of mind.
Design, Delivery & Tracking
Hereās how we make postcards not just pretty, but powerful:
Format: Jumbo 6Ć11 or 8.5Ć11 āflatā for standout visibility.
Layout: Bold headline on front; back includes 3 benefits, proof box, CTA.
Assets: Brokerage logo, Equal Housing icon, license number, āno obligationā disclaimer.
Informed Delivery add-on: upload a grayscale image + clickable banner for free digital reach.
Landing Page Experience
Your QR or vanity URL wonāt dump sellers into a generic page. Instead, it hits a dedicated landing page with:
Headline: āGet a Fair Cash Offer in 24ā48 Hours ā Close on Your Timeline.ā
Three-field form (address, move date, condition).
Clear option tiles: Cash Now ⢠Certainty Listing ⢠Move-When-Ready.
Trust signals: testimonials, Equal Housing icon, āno obligationā line.
Instant alerts to me, so I can follow up right away.
Test & Track Plan
We donāt āspray and pray.ā Every campaign is built for learning:
A/B test headlines (āSell Fast. All Cash.ā vs. āFair Cash Offer in 24ā48 Hoursā).
A/B test proof points (local results vs. number of cash buyers).
Rotate 3 touches in the same area: Direct ā Proof ā Last Chance.
Track results by channel: calls, texts, QR scans, form fills.
Calculate cost per contract so we know exactly whatās working.
Compliance & Ethics
This is where a lot of competitors cut corners. Not here.
Brokerage name + license # are always visible.
Equal Housing Opportunity icon on every card.
Fair-Housing-safe words and images only.
āNot intended to solicitā language when required.
Full disclosure if an investor partner or direct purchase is an option.
Why This Works Better Than āMe Tooā Postcards
The No BS Fast Sale Program⢠isnāt just another pitch. Itās branded, transparent, and proven. Hereās why it outperforms:
Clear benefit stack: certainty, speed, no repairs, no fees.
Program language: makes it feel official, not gimmicky.
Three-step CTA: call, quick walk-through, pick your date.
Scalable: plug it into any market, any time.
Ready to See Your Options?
If youāre even thinking about selling, donāt wait on āmaybe.ā Get the certainty you deserve.
š Call/Text [Your Name] at [Your Phone Number] to learn more about the No BS Fast Sale Program⢠and how it can give you peace of mind in todayās market.
EXCLUSIVE MASTERMIND
Outsmart the Market ā Before It Outsmarts You
In a shifting market, the agents who adapt fast are the ones who win.
The Exclusive Mastermind Webinar with Tim and Julie Harris is where that happens ā and itās 100% FREE.
In one power-packed session, youāll learn:
š„ Lead-gen strategies that work right now
š„ Simple systems to keep your pipeline steady
š„ Messaging that gets sellers to choose YOU ā instantly
No fluff. No theory. Just proven tactics you can use the same day.
Spots are free ā but once theyāre gone, theyāre gone.
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