TOGETHER WITH EXP REALTY & LIBERTAS GROUP
Harris Real Estate Daily
By Tim & Julie Harris · November 13, 2025
🌟 Good evening, {{first_name| seasoned agents}}! If you could choose where every new listing or buyer came from, you’d probably say, “a repeat or referral client.”
Why? Because they’re easier to work with, already trust you, rarely haggle on commission, and almost never ghost you.
Yet many agents spend thousands chasing cold leads instead of nurturing the warm, profitable relationships that make their business sustainable.
Surveys show that when people decide who to hire for a service, they first ask:
“Whom do I already know?” — 87% of the time. If they don’t know anyone, they ask: “Whom does my friend or advisor know?” — 6% of the time.
Only after that do they turn to ads, websites, or random searches.
That means your mission is simple:
✅ Be the answer 93% of the time, so you don’t waste money trying to be the answer the other 6%.
Here’s how to build a repeat and referral machine that keeps clients—and cash flow—coming back year after year.
Read more down below to read today’s full presentation outline?👇
First time reading? Sign up here with just one click.
🚀 Join our Premier Coaching Daily Sessions live on Zoom! Take action, improve your skills, and close more deals! Register once here
1️⃣ 🗂️ Organize Your Database (and Actually Use It!)
You can’t stay top-of-mind with people you can’t find.
Create one organized, complete, and living database of your sphere of influence: names, numbers, emails, and social handles.
Don’t overthink it—you don’t need a luxury CRM. For example, eXp Realty offers a CRM of Choice program where agents can select from platforms like BoldTrail (an upgraded version of kvCORE), Cloze, or Lofty, giving flexibility instead of one fixed system.
💡 Pro tip: Call each person to verify or update their info—it’s the perfect reason to reconnect!
Use the F-O-R-D conversation outline (Family, Occupation, Recreation, Dreams) to keep it natural and relational.
2️⃣ ☎️ Make Real Contact—Consistently
A contact isn’t a text blast, email drip, or ‘like’ on social.
A real contact is a voice-to-voice or face-to-face conversation with a decision-making adult about real estate.
If you have 200 people in your database and talk to 10 per day, you’ll reach your entire sphere every month.
Even if you call five per day, you’ll cover everyone every 60 days.
💬 Imagine the momentum if each call ended with,
“Who do you know who might need help buying or selling soon?”
Consistent, personal outreach builds familiarity—and familiarity breeds referrals.
3️⃣ 🌐 Expand Your Center of Influence (COI) Systematically
Once you’ve got an organized database and regular contact rhythm, your next step is growth.
Remember: 10% of your database will either do business with you or refer you every year—if you communicate with them.
That means:
100 people = 10 transactions/year
200 people = 20 transactions/year
500 people = 50+ transactions/year
Smaller, higher-quality databases outperform bloated ones full of cold leads.
Focus on people you actually know: past clients, friends, neighbors, and strong professional contacts.
💬 Three ways to expand your COI naturally:
a) Hobbies & Shared Interests:
Join hiking clubs, gyms, art classes, or community leagues. Meet like-minded people where conversation flows easily. (Use https://MeetUp.com to explore.)
b) Business Networking:
Attend BNI, Chamber of Commerce, or investor meet-ups. You’ll find motivated, well-connected professionals who refer frequently.
c) Charitable & Community Events:
Participate in fundraisers, food drives, and school activities—genuine engagement that builds relationships and reputation.
💡 Tip: Add new contacts to your phone immediately. Email their name to yourself to ensure they get into your system later.
Add notes like: “Sherry Seller — met at Orange Theory. 3 kids, fish named Bob, moved from Chicago.”
Details make future follow-ups personal and memorable.
Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: REDX
📋 Homework for Every Agent
✅ Audit your database—fill in missing info and reconnect with each contact.
✅ Set a daily contact goal (5–10 real conversations per day).
✅ Add at least one new person to your COI list every day this month.
More communication = more connection = more closings.
🏁 Conclusion: Build It Once, Benefit Forever
Your repeat and referral business is the foundation of your empire.
Don’t treat it as a side project—make it your primary system.
A predictable income stream starts with consistent contact, organized follow-up, and genuine relationships.
Do this right, and you’ll never have to buy another lead again.
🎓 Want the exact 12-Month Center of Influence Plan and scripts to build your repeat business empire?
Join https://PremierCoaching.com or https://HarrisMasterMind.com today.
Systematize your sphere. Grow your business. Build your legacy.
|
EXCLUSIVE ARTICLE JUST FOR YOU
How the No BS Fast Sale Program™ Cuts Through the Noise
The truth is simple: nearly every homeowner has seen some version of a “fast cash” postcard in their mailbox. Most of them look the same. That’s why, if you’re serious about selling, you need something different — a program that actually delivers certainty, not empty promises.
That’s the purpose of the No BS Fast Sale Program™. It’s designed to take the stress, fear, and uncertainty out of selling your home in today’s unpredictable market.
What Top Performers Do (and You Should Too)
The best agents and investors know a “me too” pitch won’t cut it. Here’s how to stand out — and how my program works:
Use a jumbo postcard (6×11 or 8.5×11) for mailbox dominance. Bigger cards get noticed.
Pair with USPS Informed Delivery so your card also shows up in a homeowner’s inbox as a digital impression — with a clickable link.
Prove it in 3 bullets: average days-to-close, number of vetted buyers, and a recent success story. Add a risk-reversal: “no obligation, cancel anytime before acceptance.”
Offer three seller paths:
Cash Now – fastest, most certain
Certainty Listing – list with pre-negotiated buyers
Move-When-Ready/Leaseback – sell today, move later
Make response easy: call, text a keyword, or scan a QR that goes to a simple 3-field form (address, timeline, condition).
Track everything: unique phone numbers, QR codes, and vanity URLs for every campaign.
Stay compliant: brokerage name, license info, Equal Housing logo, and fair-housing-safe words/images.
Why mail at all? Because direct mail is still one of the highest-ROI channels in real estate. In fact, national response rate studies continue to put postcards among the most effective ways to generate seller leads.
Ready-to-Print Postcard Concepts
To show you what works, here are five proven postcard approaches from the No BS Fast Sale Program™:
Direct & Fast (the mailbox stopper)
Front: “Sell Fast. All Cash. Zero Drama.”
Back: Cash offer in 24–48 hours, close when you want, sell as-is, no obligation.
Life Happens (empathetic)
Front: “Need a sure sale? Relocating, downsizing, behind on repairs?”
Back: Certainty options: cash in 48 hrs, leaseback, close in 7 days.
Proof & Numbers (credibility heavy)
Front: “28 local cash buyers. Median 13 days from offer to close.”
Back: List of recent addresses sold with timelines.
Landlord Relief (investor/landlord focused)
Front: “Tired of tenants, turnover, or toilets?”
Back: Sell rentals as-is, occupied or vacant, 1031-friendly timelines.
Spanish / Bilingual (broad appeal)
Front: “Venta Rápida. Pago en Efectivo. Sin Complicaciones.”
Back: Cash offer in 24–48 hours, close when you want, no repairs.
Each version ties back to the same core promise: certainty, speed, and peace of mind.
Design, Delivery & Tracking
Here’s how we make postcards not just pretty, but powerful:
Format: Jumbo 6×11 or 8.5×11 “flat” for standout visibility.
Layout: Bold headline on front; back includes 3 benefits, proof box, CTA.
Assets: Brokerage logo, Equal Housing icon, license number, “no obligation” disclaimer.
Informed Delivery add-on: upload a grayscale image + clickable banner for free digital reach.
Landing Page Experience
Your QR or vanity URL won’t dump sellers into a generic page. Instead, it hits a dedicated landing page with:
Headline: “Get a Fair Cash Offer in 24–48 Hours — Close on Your Timeline.”
Three-field form (address, move date, condition).
Clear option tiles: Cash Now • Certainty Listing • Move-When-Ready.
Trust signals: testimonials, Equal Housing icon, “no obligation” line.
Instant alerts to me, so I can follow up right away.
Test & Track Plan
We don’t “spray and pray.” Every campaign is built for learning:
A/B test headlines (“Sell Fast. All Cash.” vs. “Fair Cash Offer in 24–48 Hours”).
A/B test proof points (local results vs. number of cash buyers).
Rotate 3 touches in the same area: Direct → Proof → Last Chance.
Track results by channel: calls, texts, QR scans, form fills.
Calculate cost per contract so we know exactly what’s working.
Compliance & Ethics
This is where a lot of competitors cut corners. Not here.
Brokerage name + license # are always visible.
Equal Housing Opportunity icon on every card.
Fair-Housing-safe words and images only.
“Not intended to solicit” language when required.
Full disclosure if an investor partner or direct purchase is an option.
Why This Works Better Than “Me Too” Postcards
The No BS Fast Sale Program™ isn’t just another pitch. It’s branded, transparent, and proven. Here’s why it outperforms:
Clear benefit stack: certainty, speed, no repairs, no fees.
Program language: makes it feel official, not gimmicky.
Three-step CTA: call, quick walk-through, pick your date.
Scalable: plug it into any market, any time.
Ready to See Your Options?
If you’re even thinking about selling, don’t wait on “maybe.” Get the certainty you deserve.
📞 Call/Text [Your Name] at [Your Phone Number] to learn more about the No BS Fast Sale Program™ and how it can give you peace of mind in today’s market.
|
|
EXCLUSIVE MASTERMIND
Outsmart the Market — Before It Outsmarts You
In a shifting market, the agents who adapt fast are the ones who win.
The Exclusive Mastermind Webinar with Tim and Julie Harris is where that happens — and it’s 100% FREE.
In one power-packed session, you’ll learn:
🔥 Lead-gen strategies that work right now
🔥 Simple systems to keep your pipeline steady
🔥 Messaging that gets sellers to choose YOU — instantly
No fluff. No theory. Just proven tactics you can use the same day.
Spots are free — but once they’re gone, they’re gone.
📬 Thanks for reading! Invite your friends or colleagues to join Harris Real Estate Daily for daily real estate insights.
P.S. This newsletter is free (for early subscribers). Enjoy!
Forwarded by a friend? Sign up with just one click here.
P.S. Don’t forget to whitelist our email address to make sure you never miss an update from us.