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TOGETHER WITH LIBERTAS & EXP REALTY

By Tim & Julie Harris · May 27, 2026

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Quick gut check. Of the last 10 buyers you worked with, how many actually closed with you? If the number is under four, this isn't a buyer problem.

It's not a market problem. It's a you problem — and the fix is the front-end conversation almost no agent is actually having.

Most agents say they pre-qualify buyers. Almost none actually do it. They're friending the lead, entertaining the lead, showing the lead houses on weekends — and learning the hard way 60 days later that the buyer had a house to sell, an unrealistic expectation, or a lender letter that never actually meant anything. Here's how to fix all of it.

The first question that changes everything

When a buyer calls about a property, here's the opener that flips your entire week:

"Hi, I'm calling about 123 Elm Street.""That's a terrific property. Lot of calls on that one. Let me pull up the current information for you, and while I'm doing that — quick question. Which house in the neighborhood are you thinking about selling?"

That question is assumptive. It moves quickly. And it surfaces the hidden truth most agents miss for weeks: at most price points, especially the upper end, a significant percentage of "buyer calls" are actually sellers in buyer's clothing. They can't buy without selling first. If you don't ask in the first 30 seconds of the conversation, you've already lost the listing opportunity.

The rule that protects your weekends

Here's the line every agent needs framed on the wall: there is no such thing as a buyer who has to buy.

A renter can renew their lease. A relocating executive can take corporate housing or turn down the job. Empty nesters can stay put. Cramped families can finish the basement or do an addition. Even the most motivated buyer can change their mind tomorrow and nothing bad happens to them.

Sellers, by contrast, have actual have-to situations. Divorce decrees. Out-of-state job moves. Tax liens. Probate. Insurance cost spikes (California agents — north of Sacramento right now is creating a wave of forced sellers who aren't underwater but can't carry the new insurance + mortgage payment). Sellers have to qualify for nothing to transact. The house will sell, period.

This is why every minute you spend with an unqualified buyer is a minute you could have spent finding a listing. The math isn't close.

The hidden gold — sellers who can also buy

Here's the highest-leverage scenario in real estate. A seller who also needs to buy is guaranteed two transactions you control from start to finish. You sell their current home. You help them buy the next one. Same client. Same coordination. Same commission cycle.

Two important nuances:

Don't use your own buying-and-selling mindset on them. Just because you couldn't carry two mortgages doesn't mean they can't. Some upper-end clients absolutely can — and they'd much rather buy first, move comfortably, and sell the empty house later than deal with showings while living in the home. Ask. Don't assume.

Don't make the mistake of assuming they can't qualify without the sale of their current home. Plenty of sellers can pay cash for the next one or carry both. If that's the case, put them in the next home first, then list the old one. You now have the single most motivated seller in your pipeline.

The motivation scale that exposes time-wasters

Here's the script element that saves more nights and weekends than any other. After the basics — name, contact, timeline, house to sell — ask:

"Mr. Buyer, just so I'm clear — if I were to show you the property that has the yard you want, the condition you want, the location you want — not a 10 out of 10 because no house ever is, but an 8 or 9 out of 10 — on a scale of 1 to 10, where would your motivation be to purchase that property and close in the next 30-60 days?"

They will almost always say 7. That's the universal default. Then you ask the magic follow-up:

"What would it take to get you to a 10?"

And shut up.

They will tell you. Sometimes it's something legitimate you can work with. Sometimes it's "we're waiting for rates to drop." Sometimes it's "we want to wait for SpaceX to IPO." Sometimes it's "we have to sell a rental property in another state first." Whatever it is, you now know exactly where they are — and whether they're a buyer you should be working with this month or just a contact in your CRM.

The unrealistic-expectation script

Buyers will often anchor on something arbitrary that's costing them the right house. "I need five acres." Most agents take that at face value and spend three months searching for five-acre properties the buyer never likes.

Here's the better move.

"That's exciting. Can I ask — why five acres? Do you guys have horses, a hobby farm, something specific?"

Usually the answer comes back:

"No, we just really value privacy."

Now you have the real criteria.

"So what you're really looking for is privacy — front, back, and sides. If I could find you something in a normal subdivision but landscaped well, backing to trees or a reserve, well-situated for privacy — would that check the box?" And by the way — taking care of five acres is a second job. You'd be Mr. Lawnboy every weekend. Is that the lifestyle you want?

Buyers will thank you for asking the question their last agent never asked. That's the moment you become their agent for life.

The "are you working with another agent" trap

Don't ask this at the start. The lead knows the game — they'll say yes to extract information, or no to extract showings. Either way, you've burned the leverage.

Instead, get through your real pre-qualification first — name, contacts, timeline, house to sell, motivation. Then frame it assumptively at the end:

"I assume because you're calling me directly, you haven't committed to another real estate agent."

You'll get the truth at that point because you've earned the conversation.

The three levels of lender language every agent needs memorized

This is where deals quietly die.

Pre-qualified means almost nothing. A phone call with Rocket Mortgage. They should be able to buy a million-dollar house.

Pre-approved means they've answered questions, possibly had credit pulled, maybe started paperwork. Still not a done deal. This is where 90% of lender letters live — and where deals hide their failure modes.

Loan commitment is the only thing you should feel comfortable taking off market. The lender has done full underwriting. Verified employment, verified down payment, verified the three-merge credit, verified they qualify for this specific property under this specific mortgage product. The only legitimate contingency on a loan-commitment letter is appraisal.

Lenders are trained not to do real underwriting until the buyer has cleared inspection. Why would they spend processing time on a deal that might die? Which means by the time you find out the lender letter was fluff, it's already costing you 30 days you'll never recover.

The ultimate addendum — your buyer-side insurance policy

Most agents know the ultimate addendum as a listing-agent tool. It's just as critical on the buyer side.

When you're working with a buyer, send their lender the ultimate addendum before you start showing property. The lender has to verify employment, verify down payment, pull a real three-merge credit report, and confirm the buyer qualifies for the price point you're shopping in — within 48 hours.

What you're going to discover is uncomfortable. Some of your buyers can't actually qualify for the houses you've been showing them. Some can qualify for more than the lazy lender originally told them. Some aren't really working with a lender at all. Better to learn this in 48 hours than after 60 days of weekend showings.

The cash-buyer story that taught us everything

When we sold real estate in Ohio, we had a 38-year-old first-time buyer with a $135K price point. Default assumption: FHA. Every other first-time buyer in that price range was FHA. We almost never asked her how she was paying.

She was paying cash. She'd been a teacher for years and saved every dollar. We almost botched the transaction because we made the assumption instead of asking the question.

Then there were the two deals in the same month where we didn't ask the right questions on the front end. One buyer had to sell a beer can collection to get his down payment together. Another was waiting on the sale of Persian rugs from his grandmother in Iran. The beer can guy never closed. The rug guy closed a year later. Either way — we did the work blind.

A wise person learns from their mistakes. A brilliant person learns from someone else's. Use the pre-qualification script.

The takeaway

Real estate leverage comes from one thing — being highly selective about who you spend time with. Pre-qualify every buyer. Find the hidden listings inside your sign calls. Don't assume anything about their finances, their motivation, or their timeline. Send the ultimate addendum to every lender before you ever pull out a lockbox key.

Your nights and weekends are not a renewable resource. Protect them.

Ready to stop guessing and start producing?

🎯 Start Premier Coaching (free trial): premiercoaching.com
📲 Elite Coaching — text Tim directly: 512-758-0206

Of the last 10 buyers in your pipeline — how many have actually been fully pre-qualified using all the questions above, not just "do you have a pre-approval letter"?

— Tim & Julie Harris

Founders of Tim & Julie Harris Real Estate Coaching | Publishers of Harris Real Estate Daily | Hosts of PowerHouseTalk | eXp Realty Sponsors at Libertas

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