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š± Good evening, response getters! Texting is one of the most powerful tools in your real estate toolkitābut when used the wrong way, it can cost you clients, deals, and credibility. Ever wondered if that awkwardly timed message or emoji-filled text made someone ghost you?
The good news: you donāt have to guess anymore. Hereās the ultimate guide to texting etiquette for real estate professionals.
Follow these 11 rules (10 essentials + 1 bonus!) to keep your messages clear, professional, and effective. ā¬
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šÆ The Great American Mortgage
š± 11 Rules to Keep Your Messages From Getting Ghosted
1. š¼ Keep it Professional, Not Personal
Save the emojis and slang for your friends. Clients deserve clean, professional communication.
š« Donāt send texts like this:
āOMG, I was ROFL when my BFF told me, TBH, about her date last night. LOL!ā
ā Do this instead: Keep it clear, business-focused, and respectful
2. āļø Grammar Police on Duty
Proofread before hitting send. Autocorrect is not your friend.
āLetās eat Grandpaā ā āLetās eat, Grandpa!ā
There, their, theyāre ā not interchangeable. Your professionalism shows in your grammar.
3. šŖŖ Identify Yourself
Always introduce yourself, especially with new contacts.
š Example:
āHi, this is John Smith with XYZ Realty.ā
Donāt assume they know your number.
4. ā° Timing Is Everything
Respect business hours and time zones.
9 a.m. in New York is 3 a.m. in Hawaii.
Use a time zone converter if needed. Donāt guess.
5. šÆ Get Straight to the Point
Keep messages short, clear, and direct.
Overlong texts get: ignored, deleted, or put on the back burner. Less is more.
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6. š Privacy, Please
Never text sensitive details.
š« No negotiations, legal points, or confidential info.
š Remember: digital messages may have legal implications.
7. ā” Furiously Fast Follow-Up
Speed matters in real estate. Respond quickly to build trust and show professionalism.
Fast fingers = stronger follow-up.
8. š Subject Lines Are the Spice of Texts
Give context upfront.
Example:
āSubject: Quick update on your home inspectionāplease read.ā
Helps your message stand out and prevents confusion.
9. š© Receipt Required
Always acknowledge messages.
ā Simple:
āGot it, thank you!ā
Nobody likes to feel ghosted.
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10. š Call for Backup
If itās too complex, pick up the phone or meet in person.
Voice and face-to-face communication still win for:
Resolving misunderstandings
Clarifying next steps
Avoiding confusion
11. š¤ (Bonus!) Just Make the Call
Sometimes the best text⦠is no text.
š A coffee, lunch, or in-person meeting builds trust and deepens relationships faster than any SMS ever could.
IN PARTNERSHIP WITH LIBERTAS
When you partner with eXp Realty + the Libertas Group, you unlock over $35,000 in tools, coaching, and support ā at no cost to you.
Hereās just a glimpse of whatās included:
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ā
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Plus: referral networks, masterminds, concierge onboarding, relocation & luxury divisions, live events, and more.
š„ All-in, itās a $35,000+ value ā FREE when you join Libertas.
ā Final Word: Donāt Be a Text Offender
By following these 11 rules, youāll avoid the most common texting blunders agents make every day:
Proofread š
Be prompt ā”
Keep it professional š¼
And when in doubtājust make the call š
š Ready to take your communication (and business) to the next level?
Join Premier Coaching today at PremierCoaching.com
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AND THATāS A WRAP!
Master the message. Win the client.
āTim & Julie Harris
Harris Real Estate Daily
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