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- 🏡 The 11 Deadly Sins of Agent Texting (And the Fixes You Need Now)
🏡 The 11 Deadly Sins of Agent Texting (And the Fixes You Need Now)
Here’s the ultimate guide to texting etiquette for real estate professionals.
Tim and Julie Harris
August 25, 2025
In partnership with:
📱 Good evening, response getters! Texting is one of the most powerful tools in your real estate toolkit—but when used the wrong way, it can cost you clients, deals, and credibility. Ever wondered if that awkwardly timed message or emoji-filled text made someone ghost you?
The good news: you don’t have to guess anymore. Here’s the ultimate guide to texting etiquette for real estate professionals.
Follow these 11 rules (10 essentials + 1 bonus!) to keep your messages clear, professional, and effective. ⏬
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💯 The Great American Mortgage
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📱 11 Rules to Keep Your Messages From Getting Ghosted
1. 💼 Keep it Professional, Not Personal
Save the emojis and slang for your friends. Clients deserve clean, professional communication.
🚫 Don’t send texts like this:
“OMG, I was ROFL when my BFF told me, TBH, about her date last night. LOL!”
✅ Do this instead: Keep it clear, business-focused, and respectful
2. ✍️ Grammar Police on Duty
Proofread before hitting send. Autocorrect is not your friend.
“Let’s eat Grandpa” ≠ “Let’s eat, Grandpa!”
There, their, they’re → not interchangeable. Your professionalism shows in your grammar.
3. 🪪 Identify Yourself
Always introduce yourself, especially with new contacts.
🔑 Example:
“Hi, this is John Smith with XYZ Realty.”
Don’t assume they know your number.
4. ⏰ Timing Is Everything
Respect business hours and time zones.
9 a.m. in New York is 3 a.m. in Hawaii.
Use a time zone converter if needed. Don’t guess.
5. 🎯 Get Straight to the Point
Keep messages short, clear, and direct.
Overlong texts get: ignored, deleted, or put on the back burner. Less is more.
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6. 🔒 Privacy, Please
Never text sensitive details.
🚫 No negotiations, legal points, or confidential info.
📜 Remember: digital messages may have legal implications.
7. ⚡ Furiously Fast Follow-Up
Speed matters in real estate. Respond quickly to build trust and show professionalism.
Fast fingers = stronger follow-up.
8. 📝 Subject Lines Are the Spice of Texts
Give context upfront.
Example:
“Subject: Quick update on your home inspection—please read.”
Helps your message stand out and prevents confusion.
9. 📩 Receipt Required
Always acknowledge messages.
✅ Simple:
“Got it, thank you!”
Nobody likes to feel ghosted.
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10. 📞 Call for Backup
If it’s too complex, pick up the phone or meet in person.
Voice and face-to-face communication still win for:
Resolving misunderstandings
Clarifying next steps
Avoiding confusion
11. 🤝 (Bonus!) Just Make the Call
Sometimes the best text… is no text.
📞 A coffee, lunch, or in-person meeting builds trust and deepens relationships faster than any SMS ever could.
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✅ Final Word: Don’t Be a Text Offender
By following these 11 rules, you’ll avoid the most common texting blunders agents make every day:
Proofread 📝
Be prompt ⚡
Keep it professional 💼
And when in doubt—just make the call 📞
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AND THAT’S A WRAP!
Master the message. Win the client.
—Tim & Julie Harris
Harris Real Estate Daily
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