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Good morning, agents! āļø In todayās fast-paced market, timing is everythingāand listings that sit lose value fast. This daily series breaks down the exact steps top agents use to launch listings with speed, precision, and maximum impact. From pre-listing prep to powerful follow-up, you'll get one proven tactic each day to help you get listings sold fasterāand for more.
Letās launch smarter, not slower. š”šÆ
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šØ The 3 Problems Killing Real Estate Careers in 2025 ā Hereās How to Fix Them NOW
Feeling like 2025 is harder than any year before? You're rightāand you're not alone.
This year is proving to be one of theĀ most challenging markets in real estate history.
Lead gen is tougher. Competition is sharper. Clients are more skeptical. And for many agents, momentum is fading fast.
But there is a fix.
Join Tim & Julie Harris for this weekāsĀ Exclusive Mastermind Webinarāwhere they reveal how top agents are solving theĀ 3 career-killing problemsĀ in todayās market:
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Lead generation strategies that actually work right now
ā
Simple, repeatable systems that put you back in control
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Smart, magnetic branding that makes sellers choose you
āTim & Julieās playbook tripled my listings.ā ā Mike R., Top Agent
āļø Just 177 seats available. No fluff. No replays.
Only real solutionsādesigned for this exact market.
š Secure your spot now: http://harrismastermind.com
P.S.Ā Love the podcast? You havenāt seen anything yet.
These mastermind sessions goĀ deeper, faster, and are built to get you unstuckāfast.
Reserve your seat now before theyāre gone: http://harrismastermind.com
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SPEED TO $OLD: YOUR 10-POINT LISTING LAUNCH CHECKLIST
Youāve secured a new listingācongratulations! Now comes the real challenge:Ā delivering outstanding resultsĀ for your sellers. Whether theyāre first-time sellers, luxury clients, or relocating executives, they all want the same thing: theĀ most money, in the least amount of time, with the fewest headaches.
Even in a low-inventory market, your job is toĀ prepare, present, and market the home like a pro.Ā In a competitive environment, itās not optionalāitās essential. This checklist ensures your next listing is positioned toĀ sell fast and for top dollarāstarting before the first showing even happens.
Start With the Right Conversation
Before diving into the prep list,Ā set expectations with your sellers.Ā How they live in their home while itās on the market must be different from how they live day-to-day. Use this list as your go-to prep plan.
1. Curb Appeal and First Impressions Matter Most
Buyers make decisions inĀ two key places:
From the street
In the foyer
Make both of these areas shine!
Upgrade landscaping:Ā Weed, mulch, trim, and green it up.
Front door matters:Ā Paint it, add a wreath, remove storm doors, and make it photo-worthy.
Welcome touches:Ā Clean doormat, potted plants, maybe even a new door knocker.
Declutter the foyer:Ā No coat trees, extra chairs, or clutter. Think bright, open, and spacious.
2. Remove Excess Furniture
Help buyers feel the flow of the home without obstacles.
Create space:Ā Think about three adults with coats walking throughācan they move freely?
Consign, donate, or store:Ā Use Home Consignment Centers, shelters, or storage for large or unnecessary items.
Remove distractions:Ā Pool tables, oversized TVs, workout gear, and pet furniture should go. And of course that hot tub has to go too!
3. Have a Pet Plan
Not everyone loves petsāand some buyers are allergic. Avoid instant turn-offs.
Doggie daycare or pet sitter:Ā Keep animals out of the home during showings.
Remove evidence:Ā Pet beds, litter boxes, and food bowls should be stowed away.
Also, no one loves snakes at a showing!Ā (Yes this came out on a coaching call).
4. Eliminate Odors
Smellsāany kindācan tank a showing fast.
Address root causes:Ā Cat urine, smoke, cooking spices, or mustiness must be eliminated.
Replace soft surfaces:Ā Remove curtains, rugs, or furniture that hold odors.
Invest in an air ionizer:Ā Run it between showings for fresh air every time.
5. Pre-Inspect and Fix What Matters
Avoid last-minute deal-breakers byĀ getting ahead of inspection issues.
Prioritize key systems:Ā HVAC, plumbing, electrical, and safety items.
Do basic maintenance:Ā Change furnace filters, dust the water heater, check for mold.
Provide documentation:Ā Share inspection reports and receipts for completed repairs.
6. Create a Stunning Brochure
High-end marketing worksāno matter the price point.
Professional photos are non-negotiable.
Use Canva or outsource:Ā If itās not your strength, borrow from top agentsā best practices.
7. Preview the Competition
Before launch day, preview other listingsāespecially if your listing will compete for attention.Ā The more competing listings there are, the more careful you must be about pricing!
Adjust pricing if needed:Ā Make sure it aligns with nearby active inventory as well as pendings.
Take sellers along:Ā Help them understand pricing strategy by seeing the competition. Set up a Preview Afternoon.
Know the incentives:Ā Builders and other listings may offer perks your client needs to meet or beat.
8. Touch Up Paint and Walls
Scuffs and grime scream āworn down.ā
Use a Magic EraserĀ to eliminate shoe marks and smudges.
Paint if neededĀ to refresh key rooms or trim.
9. Don't Neglect the Backyard
The backyard, porch, or deck canĀ make or breakĀ a deal.
Fix fences, clean patios, and stage the space.
Add visual screensĀ to block eyesores or neighbors.
Appeal to lifestyle:Ā Think kids, pets, grilling, or relaxing.
10. Nail the Property Description
Your listing description is your ad. Make it irresistible.
Skip vague termsĀ like āneutral dĆ©corā or āopen floorplan.ā
Use specific, emotional language.
Ask ChatGPTĀ to help craft or refine your copy.
Borrow from top-performing listingsĀ until you develop your own voice.
REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris's favorite PROBATE LEAD PROVIDER? Simple, alltheleads.com/harris
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Final Tip: Leverage Coaching for Maximum Impact
For even more help with listing systems, seller conversations, and pricing strategies, sign up forĀ Premier CoachingĀ todayāit's free to start.
Ready to take it further?
JoinĀ Tim & Julie HarrisĀ for aĀ FREE Online MastermindĀ and discover how top agents are crushing the 3 biggest challenges in todayās market. No fluff. All action.
HarrisMastermind.com
Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: REDX
TAKE ACTION TODAY
š Need more help staying on track?Ā
Get the exact systems and coaching that top agents use to win in ANY market.
Sign up for free atĀ PremierCoaching.comĀ and start building your momentum today!
AND THAT'S A WRAP!
Your trusted mentors in real estate and community leadership,
āTim & Julie Harris
Harris Real Estate Daily
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