šŸ” Skip the Junk: 7 Lead-Generating Mailers That $ellers Love

It’s sending the right message in a way that resonates.

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🌘 Good evening, lead hunters! Most mail campaigns fail because they’re forgettable—cluttered postcards, bland holiday greetings, and recipe cards that end up in the recycling bin before anyone notices your name.

But direct mail isn’t dead. In fact, when executed with precision, it’s still one of the most powerful tools to spark conversations, drive listings, and establish you as the trusted agent in your market.

The key? Mail with purpose. Every piece you send should deliver value, grab attention, and point the recipient to a clear next step.

Here are 7 mailer ideas that sellers actually want to read—and respond to. šŸ‘‡ļø 

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1ļøāƒ£šŸ† The ā€˜Zestimate Was Wrong’ Mailer

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ā€œZillow estimated this home at $775,000. We just sold it for $993,000.ā€

šŸ“£ Nothing grabs a homeowner’s attention like showing them how online valuations can be wildly inaccurate. Highlighting the difference between an algorithm-based estimate and a real sale price makes a compelling case for your expertise.

  • Add a short but powerful client testimonial for even more impact

  • Include: ā€œAsk me how I did it!ā€

  • List your mobile number, or your 1800HomeHotline number with extension, and email address

2ļøāƒ£šŸ“Ŗ The Expired Listing Letter

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ā€œSometimes even the BEST homes don’t sell the first time… but not for the reasons you may think! For a free, confidential consultation, call or text me today.ā€

😤 Homeowners with expired listings are often frustrated. This letter taps into their pain points, reassures them that there’s still a way forward, and presents a solution—your strategy for getting results.

You’ve felt it, haven’t you?

šŸ“‰ The slowdown in leads.
šŸ“‰ The rising pressure from competitors.
šŸ“‰ The stress of working harder with fewer results.

You’re not alone — but you don’t have to stay stuck.

In just a few hours, Tim & Julie Harris are going live with our FREE Mastermind Webinar and it could be exactly what you need to flip the script on 2025.

Here’s what they’re handing agents who show up:

āœ… A lead gen engine that fills your pipeline
āœ… Simple daily systems that take back control of your time
āœ… Messaging that turns cold leads into hot listings
āœ… The exact strategies top producers are using right now

šŸ’„ This isn’t theory. It’s what’s working today.

šŸŽŸļø It’s 100% free. No replay. No do-over.

You’ve got just a few hours left to grab your seat—or miss out entirely.

šŸ‘‰ Secure your spot now before it’s gone for good.

3ļøāƒ£šŸ“– The Just Sold Story Mailer

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ā€œThis card isn’t just to tell you there was a sale that happened… It’s to tell you how we did it. After 12 showings, one open house where 17 people came through, two counteroffers, and a bidding war, we successfully closed for more than the asking priceā€¦ā€

šŸŽÆ Instead of announcing another sale, this mailer tells a compelling story demonstrating your skill and persistence—showing potential sellers that you’re the agent who will navigate challenges and get the job done.

REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris’s favorite PROBATE LEAD PROVIDER? Simple, ALL THE LEADS

4ļøāƒ£šŸ“Š The Free Comparable Market Analysis Offer

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ā€œEven if you’re not planning to sell, you should know your home’s value. Local home prices have increased by 12% since last year. Ready for an updated valuation? Call or text me today for a free, confidential consultation about what your home is worth in today’s market!ā€

šŸ’¬ A simple but effective mailer that keeps you top of mind. Many homeowners are curious about their home’s value, and this approach positions you as a trusted resource—without any pressure to sell.

5ļøāƒ£šŸ˜ļø The Neighbor Alert Postcard

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ā€œA home just sold in your neighborhood for $50,000 over asking. Curious about what your home could sell for? Call me for a free market update. Find out how we can get top dollar for you too!ā€

šŸ‘€ Everyone loves to know what’s happening in their neighborhood—especially when it comes to home values. This postcard plays on curiosity and encourages homeowners to reach out.

Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: REDX

6ļøāƒ£šŸ‘€ Wanted! Your Home for My Super Motivated, Highly Qualified Buyer… Who Only Wants This Neighborhood!

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ā€œI’m working with a highly qualified and motivated buyer client. They’re relocating to Atlanta from Charlotte and only want this neighborhood (name the neighborhood). If you’re considering selling this month or this year, call me today because they may be the perfect match for your home!ā€

šŸ” This direct, personal approach creates urgency and intrigue, making homeowners wonder if now is the time to sell. Even those who weren’t thinking of selling may be tempted to respond.

7ļøāƒ£šŸ“ˆ The Local Market Report / Absorption Rate Card

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ā€œIn the last 30 days, 23 homes closed, six went under contract, and four new listings hit the market. What does this mean for your home’s value? Call me today for a free, confidential consultation!ā€

šŸ“Š Alternatively, create a graph showing ā€œwhat’s hot and what’s notā€ by price range and/or zip code.

A straightforward market update establishes you as the go-to expert in your area. Regular updates like this keep your name in front of potential sellers.

TOGETHER WITH LIBERTAS

If your brokerage isn’t helping you grow, you’re stuck in the wrong place.
Top agents aren’t ā€œgrinding harderā€ — they’re partnering smarter with eXp Realty and the Libertas Group.

What’s waiting for you inside Libertas?

āœ… Premier Coaching with Tim & Julie Harris — 100% FREE
āœ… Weekly masterminds to sharpen your skills and close more deals
āœ… A proven playbook for listings, branding, and revenue share
āœ… A collaborative network of high-performing agents
āœ… A real path to income, freedom, and leadership

This isn’t just another brokerage move.
It’s the shift that could change your career trajectory forever.

šŸ‘‰ See why top agents are choosing Libertas — your future self will thank you.

🧠 Final Thoughts

The key to successful direct mail isn’t just sending postcards—it’s sending the right message in a way that resonates.

  • āœ… Provide value

  • āœ… Always include a call to action

  • āœ… Consider using 1800HomeHotline.com to capture even more leads!

Try a few of these strategies, track your results, and refine your approach to make direct mail a powerful part of your lead-generation strategy.

Ready to reach the next level in your real estate career? Join Premier Coaching today for free. PremierCoaching.com or come to HarrisMasterMind.com where we discuss the top 3 challenges agents face in today’s market.

AND THAT’S A WRAP!

Keep working… smart! šŸ’Æ 

—Tim & Julie Harris
Harris Real Estate Daily

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