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- š” Skip the Junk: 7 Lead-Generating Mailers That $ellers Love
š” Skip the Junk: 7 Lead-Generating Mailers That $ellers Love
Itās sending the right message in a way that resonates.
In partnership with:
š Good evening, lead hunters! Most mail campaigns fail because theyāre forgettableācluttered postcards, bland holiday greetings, and recipe cards that end up in the recycling bin before anyone notices your name.
But direct mail isnāt dead. In fact, when executed with precision, itās still one of the most powerful tools to spark conversations, drive listings, and establish you as the trusted agent in your market.
The key? Mail with purpose. Every piece you send should deliver value, grab attention, and point the recipient to a clear next step.
Here are 7 mailer ideas that sellers actually want to readāand respond to. šļø
First time reading? Sign up here with just one click.
1ļøā£š The āZestimate Was Wrongā Mailer
āZillow estimated this home at $775,000. We just sold it for $993,000.ā
š£ Nothing grabs a homeownerās attention like showing them how online valuations can be wildly inaccurate. Highlighting the difference between an algorithm-based estimate and a real sale price makes a compelling case for your expertise.
Add a short but powerful client testimonial for even more impact
Include: āAsk me how I did it!ā
List your mobile number, or your 1800HomeHotline number with extension, and email address
2ļøā£šŖ The Expired Listing Letter
āSometimes even the BEST homes donāt sell the first time⦠but not for the reasons you may think! For a free, confidential consultation, call or text me today.ā
š¤ Homeowners with expired listings are often frustrated. This letter taps into their pain points, reassures them that thereās still a way forward, and presents a solutionāyour strategy for getting results.
Youāve felt it, havenāt you?
š The slowdown in leads.
š The rising pressure from competitors.
š The stress of working harder with fewer results.
Youāre not alone ā but you donāt have to stay stuck.
In just a few hours, Tim & Julie Harris are going live with our FREE Mastermind Webinar and it could be exactly what you need to flip the script on 2025.
Hereās what theyāre handing agents who show up:
ā
A lead gen engine that fills your pipeline
ā
Simple daily systems that take back control of your time
ā
Messaging that turns cold leads into hot listings
ā
The exact strategies top producers are using right now
š„ This isnāt theory. Itās whatās working today.
šļø Itās 100% free. No replay. No do-over.
Youāve got just a few hours left to grab your seatāor miss out entirely.
š Secure your spot now before itās gone for good.
3ļøā£š The Just Sold Story Mailer
āThis card isnāt just to tell you there was a sale that happened⦠Itās to tell you how we did it. After 12 showings, one open house where 17 people came through, two counteroffers, and a bidding war, we successfully closed for more than the asking priceā¦ā
šÆ Instead of announcing another sale, this mailer tells a compelling story demonstrating your skill and persistenceāshowing potential sellers that youāre the agent who will navigate challenges and get the job done.
REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harrisās favorite PROBATE LEAD PROVIDER? Simple, ALL THE LEADS
4ļøā£š The Free Comparable Market Analysis Offer
āEven if youāre not planning to sell, you should know your homeās value. Local home prices have increased by 12% since last year. Ready for an updated valuation? Call or text me today for a free, confidential consultation about what your home is worth in todayās market!ā
š¬ A simple but effective mailer that keeps you top of mind. Many homeowners are curious about their homeās value, and this approach positions you as a trusted resourceāwithout any pressure to sell.
5ļøā£šļø The Neighbor Alert Postcard
āA home just sold in your neighborhood for $50,000 over asking. Curious about what your home could sell for? Call me for a free market update. Find out how we can get top dollar for you too!ā
š Everyone loves to know whatās happening in their neighborhoodāespecially when it comes to home values. This postcard plays on curiosity and encourages homeowners to reach out.
Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: REDX
6ļøā£š Wanted! Your Home for My Super Motivated, Highly Qualified Buyer⦠Who Only Wants This Neighborhood!
āIām working with a highly qualified and motivated buyer client. Theyāre relocating to Atlanta from Charlotte and only want this neighborhood (name the neighborhood). If youāre considering selling this month or this year, call me today because they may be the perfect match for your home!ā
š This direct, personal approach creates urgency and intrigue, making homeowners wonder if now is the time to sell. Even those who werenāt thinking of selling may be tempted to respond.
7ļøā£š The Local Market Report / Absorption Rate Card
āIn the last 30 days, 23 homes closed, six went under contract, and four new listings hit the market. What does this mean for your homeās value? Call me today for a free, confidential consultation!ā
š Alternatively, create a graph showing āwhatās hot and whatās notā by price range and/or zip code.
A straightforward market update establishes you as the go-to expert in your area. Regular updates like this keep your name in front of potential sellers.
TOGETHER WITH LIBERTAS
If your brokerage isnāt helping you grow, youāre stuck in the wrong place.
Top agents arenāt āgrinding harderā ā theyāre partnering smarter with eXp Realty and the Libertas Group.
Whatās waiting for you inside Libertas?
ā
Premier Coaching with Tim & Julie Harris ā 100% FREE
ā
Weekly masterminds to sharpen your skills and close more deals
ā
A proven playbook for listings, branding, and revenue share
ā
A collaborative network of high-performing agents
ā
A real path to income, freedom, and leadership
This isnāt just another brokerage move.
Itās the shift that could change your career trajectory forever.
š See why top agents are choosing Libertas ā your future self will thank you.
š§ Final Thoughts
The key to successful direct mail isnāt just sending postcardsāitās sending the right message in a way that resonates.
ā Provide value
ā Always include a call to action
ā Consider using 1800HomeHotline.com to capture even more leads!
Try a few of these strategies, track your results, and refine your approach to make direct mail a powerful part of your lead-generation strategy.
Ready to reach the next level in your real estate career? Join Premier Coaching today for free. PremierCoaching.com or come to HarrisMasterMind.com where we discuss the top 3 challenges agents face in todayās market.
AND THATāS A WRAP!
Keep working⦠smart! šÆ
āTim & Julie Harris
Harris Real Estate Daily
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