IN PARTNERSHIP WITH LIBERTAS GROUP
Harris Real Estate Daily
By Tim & Julie Harris · September 24, 2025
🌘 Good evening, {{first_name|agents}}! Podcasting isn’t just for celebrities and tech gurus anymore.
It has matured into a mainstream media channel and the latest numbers show why it could be one of the smartest brand-building tools for real estate agents today.
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1. 📈 Podcasting by the Numbers
Image source: Demand Sage
4.5 million podcasts exist worldwide, with nearly 500,000 new shows launched in the past 3 months.
584 million people around the globe now listen to podcasts (up almost 7% year-over-year).
In the U.S., 158 million people — that’s more than half the population — are monthly podcast listeners.
Listeners dedicate an average of 7 hours per week to podcasts, often while commuting, working out, or driving.
For a real estate agent, that means your ideal clients are already carving out time for long-form audio (and increasingly video) content.
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2. 🎥 The Rise of Video Podcasts
Image source: TheWrap
One of the biggest shifts in 2025: people don’t just want to listen; they want to watch.
46% of U.S. listeners now prefer podcasts they can watch, compared to 42% who prefer audio-only.
YouTube has emerged as the #1 podcast platform in the U.S., outranking both Spotify and Apple Podcasts.
👉 Translation for agents: if you’re already comfortable creating short-form video for Instagram or TikTok, repurposing that skill into a video podcast on YouTube can double your reach.
It builds familiarity, trust, and authority — exactly what local buyers and sellers need to see from you.
3. 🤝 Why Podcasts Build Trust Faster
Image source: Growthcurve
64% of listeners say they consider podcast hosts “very trustworthy.”
81% of people say they pay more attention to podcast ads than ads on radio, TV, or social media.
Trust is the currency of real estate. A podcast allows your audience to hear your voice, your stories, your advice — week after week.
Over time, this familiarity translates into real business: more listings, more referrals, and more repeat clients.
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The Proven System Top Agents Use
🔥 The Strategies Agents Are Using to Win in 2025 — Revealed Live
Most agents are working harder than ever… but still struggling to grow. The few who are thriving? They’ve got the right playbook.
Join Tim & Julie Harris in their Exclusive Mastermind Webinar (FREE to attend) and discover:
🔥 A lead-gen engine that fills your pipeline fast
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This isn’t theory or recycled training — it’s what’s working right now.
Seats are free, but they won’t last.
4. 🛠️ How Agents Can Leverage a Podcast
Image source: Business Klub
1. Local Market Authority
Share weekly market updates, neighborhood spotlights, or interviews with local business owners. This positions you as the go-to expert in your community.
2. Relationship Building at Scale
Instead of one-to-one coffee meetings, a podcast lets you build rapport one-to-many — with hundreds (or thousands) of potential clients at once.
3. Content Flywheel
Each episode can be repurposed into:
Blog posts for SEO
Clips for social media
Email content for your database
That’s a huge return on one recording session.
🎙️ Would You Launch a Podcast for Your Real Estate Business in 2025?
5. 🎯 Keep It Simple (and Consistent)
Image source: The Podcast Host
Episode length sweet spot: 20–40 minutes (long enough to add value, short enough to hold attention).
Frequency: Weekly or every other week. Consistency matters more than perfection.
Format ideas: Solo market updates, interviews with clients or local leaders, or panel discussions with other agents.
Don’t overcomplicate it. The most successful shows focus on delivering value and staying consistent.
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CHECKOUT OUR LATEST PODCAST
📉 Rates Just Fell-Are You Cashing In or Missing Out?
6. ⚖️ Apple vs Spotify: Does It Matter?
Image source: Content is Profit
Here’s a fun fact: Apple Podcasts still accounts for ~70% of global podcast downloads, while Spotify has only about 9%. Yet Spotify often leads in streaming reach, especially for younger listeners.
For you, the agent-podcaster, this means one thing: don’t pick one platform.
Publish everywhere — Apple, Spotify, and YouTube — so your audience can find you wherever they already spend their time.
💡 Bottom Line for Agents
Podcasting in 2025 isn’t a fad. It’s a proven trust-building platform that helps you:
Stand out in a crowded market
Position yourself as the local authority
Build relationships at scale
Generate consistent inbound leads
And unlike chasing social media algorithms, your podcast is an asset you own. Each episode is evergreen content that works for you long after you hit “publish.”
👉 If you’ve been thinking about starting a podcast, the data makes the case clear: 2025 is the year to do it.
IN PARTNERSHIP WITH LIBERTAS
🚀 Scale Faster With the Right Support
Hard work alone isn’t enough in today’s market. The agents who rise are the ones plugged into the right systems, coaching, and community.
That’s what you get with eXp Realty + the Libertas Group:
✅ FREE Premier Coaching with Tim & Julie Harris ($3,000+ value)
✅ Harris Certified Coach Certification ($25,000 value, min. group 300)
✅ Daily live coaching calls + scripts, plans & presentations
✅ CRM access (BoldTrail, Cloze, or Lofty)
✅ HyperFast Agent Training ($3,000+ value)
Plus: masterminds, onboarding concierge, referral networks, luxury & relocation divisions, and live events.
🔥 Over $35,000 in tools and training — FREE when you join Libertas.
📬 Thanks for reading! Invite your friends or colleagues to join Harris Real Estate Daily for daily real estate insights.
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