TOGETHER WITH EXP REALTY & LIBERTAS GROUP
Harris Real Estate Daily
By Tim & Julie Harris Ā· October 21, 2025
š Amazing evening, {{first_name|agents}}! Every agent has faced it: the listing that should sell but wonāt.
The photos are decent, the location is fine, the price feels āabout rightāāyet days stretch into weeks, and enthusiasm fades into frustration.
Hereās the truth: unsold listings arenāt random. They follow patterns, and those patterns are diagnosable and fixable. Roughly 7ā8% of active listings expire unsold, not because the marketās brokenābut because something in the formula is off.
This evaluation will show you exactly where your listing is weakāand how to correct course before your seller loses faith or your reputation takes a hit. Score each category honestly, fix whatās low, and watch your results transform.
Use this scoring system to evaluate, fix, and relaunch listings before they expire. š
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š 6 Factors That Determine Whether Youāll Sell or Sit
Rate each item on a 1ā10 scale (10 = stellar). Perfect score = 60. Anything under? Thatās your roadmap for repair.
1ļøā£ Condition
With more listings and new construction entering the market, presentation is everything. Buyers notice the details.
š Odors (pets, smoke, mildew)
š Pests or mold
š§¹ Dirty floors, clutter, outdated appliances
š± Curb appeal: weeds, dead lawn, green pool
š” Even the best pricing wonāt save a home that feels neglected.
2ļøā£ Location
You canāt change itābut you can manage expectations.
š§ Near freeway, busy street, or noisy rail? Lower score. š³ Sidewalks, parks, safe streets, good schools? Raise it.
š” Pricing helps, but clarity prevents disappointment.
Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: REDX
3ļøā£ Showings & Momentum
No showings = no offers.
Fewer than 1 showing/week ā ~10% overpriced
Some showings, no offers ā ~3ā5% overpriced
Multiple showings and second tours ā close to market š” Over 50% of homes now sit 60+ days; nearly 1 in 5 need price cuts.
4ļøā£ Comparative Price
How does your listing compete?
Too high ā Priced like a 3-bedroom, but itās a 2-bedroom. Well positioned ā Shows you understand the market.
š” Buyers shop by value, not cost.
5ļøā£ Seller Cooperation
Accessibility sells homes.
Are lights on, pets managed, driveway clear, and showing times flexible? If access feels like a hassle, buyers move on.
š” Convenience creates contracts.
6ļøā£ Seller Motivation
Motivated sellers make deals. Unmotivated ones make excuses.
š Moving soon? š¶ Upsizing? š§ Downsizing? The more urgent the goal, the stronger the cooperation.
š” Momentum starts with buy-in.
REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harrisās favorite PROBATE LEAD PROVIDER? Simple, alltheleads.com/harris
š” Whatās Your Score?
Add your totals:
<40: Deep reset required
40ā50: Target quick, visible fixes
50+: Youāre close ā focus on fine-tuning
Donāt wait for the market to send you a message. Collect showing feedback early, make small course corrections fast, and re-launch before your listing goes stale.
šÆ Price Is the Engineābut You Need All Wheels Turning
Yes, price drives the processābut itās not the only gear. Agents who lead with ādrop the priceā without addressing condition, access, or motivation arenāt strategistsātheyāre spectators.
A professional plan includes:
ā
Staging or repair updates
ā
Confirming full showing access
ā
Adjusting price after fixes and data review
š” Early diagnosis = faster sales + stronger reputation.
š Conclusion: Be the Agent Who Revives the Dead Listing
The market isnāt punishing agentsāitās testing their systems.
š Inventoryās up.
š Buyers are selective.
ā³ Sellers are informed and watching closely.
Your listings are your rĆ©sumĆ©. Donāt let an expired one speak for you. Diagnose problems early, relaunch with purpose, and prove that strategyānot luckāsells homes.
š Action Steps
Score each active or aging listing
Identify the weakest category
Re-launch with better condition, cooperation, and price alignment
Track new showings and feedback patterns
Need help applying this system across multiple listings?
š Get the full Listing Evaluation Tool inside Premier Coaching ā free to start at PremierCoaching.com.
Letās turn your stale listings into success storiesāand your hesitation into headlines.
REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harrisās favorite PROBATE LEAD PROVIDER? Simple, alltheleads.com/harris
A MESSAGE FROM LIBERTAS GROUP
The Most Valuable Move Youāll Ever Make in Real Estate
When you partner with eXp Realty + the Libertas Group, you unlock over $35,000 in tools, coaching, and support ā at no cost to you.
Hereās just a glimpse of whatās included:
ā Premier Coaching with Tim & Julie Harris ($3,000+ value)
ā Harris Certified Coach Certification ($25,000 value, min. group 300)
ā Daily Live Coaching Calls + Business Plans, Scripts & Presentations
ā CRM access (BoldTrail, Cloze, or Lofty)
ā HyperFast Agent Training ($3,000+ value)
Plus: referral networks, masterminds, concierge onboarding, relocation & luxury divisions, live events, and more.
š„ All-in, itās a $35,000+ value ā FREE when you join Libertas.
EXCLUSIVE MASTERMIND
Outsmart the Market ā Before It Outsmarts You
In a shifting market, the agents who adapt fast are the ones who win.
The Exclusive Mastermind Webinar with Tim and Julie Harris is where that happens ā and itās 100% FREE.
In one power-packed session, youāll learn:
š„ Lead-gen strategies that work right now
š„ Simple systems to keep your pipeline steady
š„ Messaging that gets sellers to choose YOU ā instantly
No fluff. No theory. Just proven tactics you can use the same day.
Spots are free ā but once theyāre gone, theyāre gone.
š¬ Thanks for reading! Invite your friends or colleagues to join Harris Real Estate Daily for daily real estate insights.
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