TOGETHER WITH EXP REALTY & LIBERTAS GROUP

Harris Real Estate Daily

By Tim & Julie Harris Ā· October 21, 2025

🌟 Amazing evening, {{first_name|agents}}! Every agent has faced it: the listing that should sell but won’t.

The photos are decent, the location is fine, the price feels ā€œabout rightā€ā€”yet days stretch into weeks, and enthusiasm fades into frustration.

Here’s the truth: unsold listings aren’t random. They follow patterns, and those patterns are diagnosable and fixable. Roughly 7–8% of active listings expire unsold, not because the market’s broken—but because something in the formula is off.

This evaluation will show you exactly where your listing is weak—and how to correct course before your seller loses faith or your reputation takes a hit. Score each category honestly, fix what’s low, and watch your results transform.

Use this scoring system to evaluate, fix, and relaunch listings before they expire. šŸ‘‡

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šŸ” 6 Factors That Determine Whether You’ll Sell or Sit

Rate each item on a 1–10 scale (10 = stellar). Perfect score = 60. Anything under? That’s your roadmap for repair.

1ļøāƒ£ Condition

With more listings and new construction entering the market, presentation is everything. Buyers notice the details.

šŸ” Odors (pets, smoke, mildew)
🐜 Pests or mold
🧹 Dirty floors, clutter, outdated appliances
🌱 Curb appeal: weeds, dead lawn, green pool

šŸ’” Even the best pricing won’t save a home that feels neglected.

2ļøāƒ£ Location

You can’t change it—but you can manage expectations.

🚧 Near freeway, busy street, or noisy rail? Lower score. 🌳 Sidewalks, parks, safe streets, good schools? Raise it.

šŸ’” Pricing helps, but clarity prevents disappointment.

ā

Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: REDX

3ļøāƒ£ Showings & Momentum

No showings = no offers.

  • Fewer than 1 showing/week → ~10% overpriced

  • Some showings, no offers → ~3–5% overpriced

  • Multiple showings and second tours → close to market šŸ’” Over 50% of homes now sit 60+ days; nearly 1 in 5 need price cuts.

4ļøāƒ£ Comparative Price

How does your listing compete?

Too high → Priced like a 3-bedroom, but it’s a 2-bedroom. Well positioned → Shows you understand the market.

šŸ’” Buyers shop by value, not cost.

5ļøāƒ£ Seller Cooperation

Accessibility sells homes.

Are lights on, pets managed, driveway clear, and showing times flexible? If access feels like a hassle, buyers move on.

šŸ’” Convenience creates contracts.

6ļøāƒ£ Seller Motivation

Motivated sellers make deals. Unmotivated ones make excuses.

šŸŽ“ Moving soon? šŸ‘¶ Upsizing? šŸ§“ Downsizing? The more urgent the goal, the stronger the cooperation.

šŸ’” Momentum starts with buy-in.

ā

REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris’s favorite PROBATE LEAD PROVIDER? Simple, alltheleads.com/harris

šŸ’” What’s Your Score?

Add your totals:

  • <40: Deep reset required

  • 40–50: Target quick, visible fixes

  • 50+: You’re close — focus on fine-tuning

Don’t wait for the market to send you a message. Collect showing feedback early, make small course corrections fast, and re-launch before your listing goes stale.

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šŸŽÆ Price Is the Engine—but You Need All Wheels Turning

Yes, price drives the process—but it’s not the only gear. Agents who lead with ā€œdrop the priceā€ without addressing condition, access, or motivation aren’t strategists—they’re spectators.

A professional plan includes:

āœ… Staging or repair updates
āœ… Confirming full showing access
āœ… Adjusting price after fixes and data review

šŸ’” Early diagnosis = faster sales + stronger reputation.

šŸ Conclusion: Be the Agent Who Revives the Dead Listing

The market isn’t punishing agents—it’s testing their systems.

šŸ“ˆ Inventory’s up.
šŸ“‰ Buyers are selective.
ā³ Sellers are informed and watching closely.

Your listings are your rĆ©sumĆ©. Don’t let an expired one speak for you. Diagnose problems early, relaunch with purpose, and prove that strategy—not luck—sells homes.

šŸ“ Action Steps

  • Score each active or aging listing

  • Identify the weakest category

  • Re-launch with better condition, cooperation, and price alignment

  • Track new showings and feedback patterns

Need help applying this system across multiple listings?

šŸ‘‰ Get the full Listing Evaluation Tool inside Premier Coaching — free to start at PremierCoaching.com.

Let’s turn your stale listings into success stories—and your hesitation into headlines.

ā

REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris’s favorite PROBATE LEAD PROVIDER? Simple, alltheleads.com/harris

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A MESSAGE FROM LIBERTAS GROUP

The Most Valuable Move You’ll Ever Make in Real Estate

When you partner with eXp Realty + the Libertas Group, you unlock over $35,000 in tools, coaching, and support — at no cost to you.

Here’s just a glimpse of what’s included:

  • āœ… Premier Coaching with Tim & Julie Harris ($3,000+ value)

  • āœ… Harris Certified Coach Certification ($25,000 value, min. group 300)

  • āœ… Daily Live Coaching Calls + Business Plans, Scripts & Presentations

  • āœ… CRM access (BoldTrail, Cloze, or Lofty)

  • āœ… HyperFast Agent Training ($3,000+ value)

Plus: referral networks, masterminds, concierge onboarding, relocation & luxury divisions, live events, and more.

šŸ”„ All-in, it’s a $35,000+ value — FREE when you join Libertas.

EXCLUSIVE MASTERMIND

Outsmart the Market — Before It Outsmarts You

In a shifting market, the agents who adapt fast are the ones who win.
The Exclusive Mastermind Webinar with Tim and Julie Harris is where that happens — and it’s 100% FREE.

In one power-packed session, you’ll learn:

  • šŸ”„ Lead-gen strategies that work right now

  • šŸ”„ Simple systems to keep your pipeline steady

  • šŸ”„ Messaging that gets sellers to choose YOU — instantly

No fluff. No theory. Just proven tactics you can use the same day.

Spots are free — but once they’re gone, they’re gone.

šŸ“¬ Thanks for reading! Invite your friends or colleagues to join Harris Real Estate Daily for daily real estate insights.

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