In partnership with:

🌘 Good evening, real estate warriors!

Who are your clients hearing from this week—YOU or someone else?

Every day, buyers and sellers are making decisions—and they’ll almost always work with the first agent who steps up with answers and confidence. If you’re not talking about the market, another agent is.

The best agents don’t wait for calls to come in. They’re proactive. Whether it’s at the gym, on social media, or through a quick phone check-in, they’re the ones leading real estate conversations that matter.

Your edge isn’t just knowledge—it’s showing up.

This week, use these 6 talking points to become the agent people trust: 👇️ 

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🗒️ Don’t Be a Secret Agent

Every day, buyers and sellers are making real estate decisions—and most of them will work with the first agent they speak to.

That means if you’re not talking about the market, someone else is.

Whether it’s at the gym, on social media, or during a quick phone check-in, the most successful agents are having more meaningful real estate conversations every week. They’re informed. They’re confident. And they’re present.

Use this guide to know exactly what to say—and why it matters right now.

1️⃣ Builder Rate Buydowns & Seller Incentives Are Gaining Steam 🏗️

Builders are closing deals by offering creative financing:

• 🔻 Fixed rates around 5% (vs. market ~6.85%)

• 💸 3-2-1 buydown programs = major savings in the first 3 years

• 🧮 Example: $400–500/month savings on a $400K loan

IN PARTNERSHIP WITH LIBERTAS

😬 Still Doing It All Alone?

Meanwhile, other agents are:

✅ Getting free coaching from Tim & Julie Harris
✅ Plugging into proven systems that grow listings fast
✅ Getting support from a team that actually shows up
✅ Earning passive income with revenue share
✅ Scaling without burning out

If you're not with eXp Realty and the Libertas Group...
You're missing out. Big time.

Here’s what you're leaving on the table:

❌ Coaching that could double your deals
❌ A network that pushes you forward
❌ Onboarding that makes your life easier
❌ A business model that pays you multiple ways

You don’t have to keep doing this the hard way.

👉 [Click here] to see why top agents are moving to Libertas — before you fall further behind.

2️⃣ Inventory Is Up—And Buyer Power Is Back 📈

• 🏘️ Active listings are up 30%+ year-over-year—highest since 2019

• Buyers no longer need to guarantee appraisal gaps or waive inspections

• The market is still competitive, but no longer brutal

• We’re even seeing some home sale contingencies accepted

3️⃣ Inflation & Rates: What to Expect Next 💵

• June CPI: +2.7%; core inflation: +2.9%

• Mortgage rates now hover around 6.85%

📉 Forecasts for 2025:

• Fannie Mae: 6.3% by year-end

• MBA/Freddie Mac: rates to stay above 6.5% through Q4

• No major lender expects sub-6% rates in 2025

4️⃣ New vs. Resale: Price Gap Has Disappeared 💡

• New median home: $426,600

• Existing home median: $422,800

• Just a $3,800 difference

IN PARTNERSHIP WITH LIBERTAS

🚨 You're Missing Out — And It's Costing You Listings, Income, and Time

Right now, agents just like you are:

✅ Getting coached by Tim & Julie Harris for FREE
✅ Closing more deals with less guesswork
✅ Building revenue share and passive income
✅ Scaling their business without burning out

And they all have one thing in common…

They joined eXp Realty with the Libertas Group.

If you're still stuck doing everything on your own—you're falling behind.

Libertas gives you:

✅ Proven systems that actually grow your business
✅ Weekly masterminds with top-producing agents
✅ White-glove onboarding and real support
✅ A community that helps you win (not compete with you)

The top agents already made the move.

👉 Don’t miss another opportunity. [Click here] and see what Libertas can do for your career.

5️⃣ Tax Break Bill Could Unlock Long-Term Sellers

The No Tax on Home Sales Act (H.R. 4327) would eliminate federal capital gains tax on the sale of a primary residence.

🧮 How It Works Now:

• Sellers exclude up to $250K (single) or $500K (married) of gain

• Excess gains are taxed at 15–20%, reported on their next tax return

💡 What Could Change:

• If passed, all gains from selling a primary residence would be tax-free—no cap

• Introduced July 2025; House vote expected later this year

6️⃣ Permanent Tax Perks: OBBB Locked Them In 💸

The One Big Beautiful Bill made major real estate tax advantages permanent:

• 🏠 Mortgage interest deduction stays in place—up to $750K loan amount

• 🌎 SALT (State and Local Tax) deduction increased to $40,000 through 2028

• 💼 Qualified Business Income (QBI) deduction is now permanent

  • Real estate pros can deduct up to 20% of net commission income

✅ Smart Agent Action Plan

1. 💡 Include rate sheets at open houses (2‑1 buydown, 5-year ARM, 3-2-1 scenarios)

2. 📞 Contact 100% of your database this quarter with market and tax updates

3. 🔍 Re-engage buyers with contingencies and leverage

4. 📣 Talk inflation + realistic 2025 rate projections

5. 🏡 Use side-by-side pricing to compare resale vs. new builds

6. 📃 Educate sellers on H.R. 4327 & QBI/seller-friendly tax law updates

📌 Use This This Week

• ✅ Print and post rate sheets at your next open house

• ✅ Call 10 long-term homeowners and say, “Now might be your chance to sell tax-free”

• ✅ Send a client email: “3 Tax Breaks That Make Buying Smarter This Year”

• ✅ Text your pipeline buyers: “Contingencies are back—we don’t need to waive inspections anymore”

• ✅ Share a Reel or story: “Why 2025 rate drops might not happen (and what to do instead)”

😥 You’re Doing Everything… But Still Not Getting the Results You Want.

You're making the calls. Going on showings. Posting on social. But your listings aren’t growing — and your income’s stuck.

The truth? Most agents never hit the next level because they’re doing it alone. No roadmap. No real support. Just trial and error.

And while you’re grinding…

Other agents are getting coached by Tim & Julie Harris — for FREE.

Get Premier Coaching at no cost — the same program thousands of agents have paid thousands for.

What’s included?

• ✔️ Daily coaching calls

• ✔️ Proven listing & lead-gen scripts

• ✔️ Business planning and accountability

• ✔️ Access to the full coaching library

• ✔️ Live support from the #1 real estate coaches in the country

💥 No charge. Just results. Stop guessing your way through this business. 

👉 [Click here] to learn how to unlock FREE access to Premier Coaching

🏁 CONCLUSION: Be the Real Estate Specialist Everyone Wants to Know

Don’t keep your market knowledge to yourself. If you’re quietly waiting for perfect timing, your clients will hear from someone else first—and list or buy with them.

✅ Be the one who explains interest rates
✅ Be the one who shows how to unlock tax breaks
✅ Be the one who knows new vs. resale values
✅ Be the one who reaches out before the headlines hit

The agents who talk real estate every day are the ones who stay top-of-mind—and at the top of their markets.

Be the real estate specialist everyone wants to know. The one who shows up with clarity, confidence, and value—before anyone else does.

Sources: Altos Research, HousingWire, NAR, Realtor.com, NAHB, Census Bureau, Axios, WSJ, Fannie Mae, MBA, Bankrate, The Mortgage Reports.

AND THAT’S A WRAP!

👉 Stay informed. Stay visible. Stay the expert.

—Tim & Julie Harris
Harris Real Estate Daily

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