IN PARTNERSHIP WITH LIBERTAS GROUP

By Tim & Julie Harris · October 2, 2025

⛅ Good morning, {{first_name|agents}}! Ready to amplify your lead generation and stand out in today’s high-stakes market?

In this edition, discover why YouTube is the secret weapon for agents and dive into eight video post ideas proven to attract buyers and sellers at lightning speed.

From monthly market updates to insider model home tours, walkthroughs, and educational content, these strategies will help position you as the local expert, keep your pipeline full, and give your brand major visibility on Google and social media.

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YouTube is the most important place to post because your videos will then be searchable on Google. If you don’t know how to use YouTube, please take a look at our podcast about YouTube for Realtors.

On to our Top Topics for Professional Real Estate Agents to post on social media — which, when done consistently, should help create listing and buyer lead generation for you.

⚠️ Permission: When you film any property, whether your listing or someone else’s, be certain you have written permission to film.
💡 Value + CTA: Each video must have something of value plus a call to action (CTA). A CTA is where you ask the viewer to do something: call you, text you, comment below, ask questions, or schedule an appointment.
📱 Don’t overthink: You don’t need fancy gear. Your iPhone + iMovie is enough. Remember: Done is better than perfect.

Market updates should be posted monthly (or even weekly). Break down price ranges and zip codes, report the highest sales, the average list-to-sell price ratio, days on market, and trends.

Your Board of Realtors sends you monthly reports—use their charts and graphs in your videos.

Pro Tip: Agents who consistently post market updates position themselves as the local expert. According to NAR, 53% of buyers choose their agent based on local market knowledge.

Hook Example: “Thinking of selling in [city]? Here’s what homes are really selling for this month…”

SEO Tip: Use searchable titles: “September 2025 Housing Market Update – [Your City].”

CTA: “If you’re curious about your home’s value, call/text me today for a personalized update.”

Become the new construction expert by showcasing builders’ model homes. Highlight pricing, amenities, timelines, and spec home availability.

Pro Tip: Do this weekly for 3 months and you’ll own the new-build niche in your town. Use NewHomeSource.com to source communities.

Hook Example: “Is new construction for you? Here’s a look inside [Builder Name]’s latest model in [Community].”

SEO Tip: Title your videos “Tour New Construction in [City] – [Builder Name].”

Repurpose Tip: Create a playlist on YouTube just for New Construction Tours.

CTA: “Thinking about building? Text me at [your number] and I’ll connect you with builders AND show you resale options.”

Showcase your listings with full walkthroughs. This creates value for your sellers and generates leads. If you’re listless, ask your broker which listings need more marketing.

Pro Tip: Host a Media Day (with permission). Invite local agents to preview the home, film their own highlights, and share with their buyers. More brokers = more showings.

Hook Example: “Step inside this [3-bed / 2-bath] gem in [neighborhood] before it hits the market!”

Repurpose Tip: Chop your walkthrough into short Instagram Reels highlighting the kitchen, backyard, or master suite.

CTA: “Want to see it in person? Call/text me for a private showing.”

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Showcase not only the home, but also nearby amenities: pools, parks, trails, and clubhouses.

Pro Tip: Neighborhood lifestyle is a huge selling point—buyers often choose communities, not just houses.

Hook Example: “Here’s what life looks like in [Neighborhood Name]—pool, clubhouse, and trails just steps from your door.”

SEO Tip: Tag videos with “Best Neighborhoods in [City]” for Google-friendly discoverability.

CTA: “If you’d love to live in a community like this, reach out and I’ll send you a list of available homes.”

Film a quick preview of your open house and post it across all platforms. Borrow another agent’s listing if needed (with permission).

Pro Tip: Email the video to your database midweek, then repost it Saturday morning to maximize foot traffic.

Hook Example: “Come with me for a sneak peek at this weekend’s open house—you won’t want to miss it!”

Repurpose Tip: Use Canva to add the open house details (date, time, address) at the start of your video.

CTA: “See you this weekend! Message me for early access or a private showing.”

Teach buyers and sellers about key real estate topics: rate buy-downs, staging tips, inspections, or mortgages.

Pro Tip: These videos have the longest shelf life and keep generating leads months later.

Hook Example: “Top 5 Staging Tips That Can Add $10K+ to Your Home’s Sale Price.”

SEO Tip: Use “How To” and “Top 5” phrasing in your titles—YouTube loves those.

Repurpose Tip: Turn educational videos into blog posts or email newsletters for extra reach.

CTA: “Got questions about selling your home? Drop them in the comments and I’ll answer in my next video.”

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Explain what goes into selling a home: pre-qualifying buyers, staging, legal forms, coordination, liability, etc. Great for attracting FSBOs.

Pro Tip: Highlight the risks FSBOs face—80% of FSBOs eventually list with an agent (NAR).

Hook Example: “Thinking of selling your home yourself? Here are 7 things you may not know you’ll need to do…”

SEO Tip: Use a local title: “How to Sell Your House Without a Realtor in [City].”

CTA: “If this sounds overwhelming, call me—I’ll take the stress off your plate and get you top dollar.”

Talk about why homes expire: wrong pricing, poor marketing, bad photos, or showing issues. Perfect for expired lead gen.

Pro Tip: Use real-life examples (without naming names) to illustrate mistakes sellers should avoid.

Hook Example: “Ever wonder why some beautiful homes don’t sell? Here are 3 surprising reasons…”

Repurpose Tip: Pair your video with a free downloadable checklist: “Top 10 Reasons Homes Expire.”

CTA: “If your home didn’t sell the first time, let’s talk—I’ll show you how we can fix that.”

Create a video schedule and stick to it. Batch-shoot 2–3 videos in one day so you always have fresh content.

Make sure every video includes a clear call to action and check comments so you’re booking appointments—not just uploading videos.

📣 Accountability counts! For added support, join Premier Coaching at PremierCoaching.com today.

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