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👋 Good evening, agents! In a market this unpredictable, one truth remains: homes don’t sell because they’re just pretty—they sell because they’re priced right.

And the agents who master pricing? They win the listings. They earn the trust. They get paid.

If you’re still leaning on gut feel or generic comps, it’s time to level up.

Here’s how elite agents are crafting smarter pricing strategies that get homes sold in 2025: ⏬ 

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🚨 Just a Few Hours Left… And This Could Be the Turning Point in Your Career

You’ve felt it, haven’t you?

📉 The slowdown in leads.
📉 The rising pressure from competitors.
📉 The stress of working harder with fewer results.

You’re not alone — but you don’t have to stay stuck.

In just a few hours, Tim & Julie Harris are going live with their FREE Mastermind Webinar and it could be exactly what you need to flip the script on 2025.

Here’s what they’re handing agents who show up:

✅ A lead gen engine that fills your pipeline
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✅ The exact strategies top producers are using right now

💥 This isn’t theory. It’s what’s working today.

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🎯 A Strategic Guide for Real Estate Professionals

Pricing is one of the most important skills a real estate professional can master. In today’s market—where inventory is rising, buyer motivation is inconsistent, and interest rates are shifting—mispricing a property can be the difference between a successful closing and an expired listing.

Which would you rather have?

🎯 Secret: Be the listing agent when the listing sells!

Whether you’re pricing a new listing or guiding a buyer through an offer strategy, it’s time to sharpen your pricing skills. Use this guide to eliminate guesswork and build confidence in every conversation. 👇️ 

✅ Step 1: Know Your Subject Property

Pricing begins with understanding the property itself—and knowing how to compare it accurately to what’s happening in your local market.

Start broad, then narrow in. You’re not just pulling comps—you’re building a pricing strategy based on multiple data points.

🔍 Use the following factors to define your search parameters:

• 📍 Geographic Area:
  For typical residential homes, keep comps within the same or competing neighborhoods. For rural or unique properties, expand to a 20-mile radius and consult your broker or an appraiser.

• 🏫 School Districts:
  In areas where schools matter, don’t cross school lines unless absolutely necessary. Know how your local schools stack up against each other.

• 🏚️ Age of Home:
  Stick with homes within ±10 years. If there aren’t enough comps, expand as needed. For older homes, note whether your comps are rehabbed, newly built infill, or original.

• 🛠️ Condition & Curb Appeal:
  Consider the age of the roof, HVAC, appliances, and other wear-and-tear factors. Has the property been updated or recently renovated?

• 📏 Size:
  Don’t get too specific. For a 2,500 sq. ft. home, start with a range of 1,900–3,100 sq. ft., then narrow your search.

• 💵 Cost Per Square Foot:
  Use this cautiously. Smaller homes often have a higher price per foot than larger ones. New construction pricing also differs from resale.

• 🏡 Style & Uniqueness:
  Is the home typical for the neighborhood, or does it stand out? Adjust accordingly for either advantage or drawback.

IN PARTNERSHIP WITH LIBERTAS

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✅ Step 2: Gather Comparable Sales

Once your search parameters are set, it’s time to pull consistent comps across three categories:

• ✅ Sold – This is the true proof of value.

• 🟡 Pending – These homes attracted offers. Why?

• 🟥 Active – This is your current competition.

📊 Track key metrics:

• Average list/sold/pending price

• Days on Market (DOM)

• Price reductions before going pending

• Incentives (from sellers or builders)

• Number of competing homes if you listed today

💡 Pro Tip:
Preview the competition and pending homes. Tour nearby new construction. Call the listing agents of sold comps. This gives you insider insight no online comp analysis can replicate.

💬 “When I previewed the active and pending homes in your neighborhood, I noticed yours is the only one with [unique feature]. That puts you in a strong position—if we price it right.”

Use this to position yourself as the expert in every listing presentation.

✅ Step 3: Create a Strategic Pricing Plan

Once you’ve narrowed your price range using solid comps and boots-on-the-ground research, it’s time to lock in your strategy.

📌 Your Action Steps:

• 🗣️ Use the NAR Script:
  “According to the National Association of REALTORS®, if after two weeks or ten showings we don’t have a workable offer, we need to reposition the price to more accurately reflect market expectations.”

• 🔎 Consider a Pre-Inspection:
  Prevent price reductions due to post-offer surprises.

• 🗒️ Prepare 3 Net Sheets:
  One for high, medium, and low price scenarios so the seller understands the financial outcome of each.

• 🙋 Ask for Help if Needed:
  If your subject property is outside your comfort zone, lean on your broker, coach, or even an appraiser.

• 📈 Reality Check Against Active Listings:
  How does your pricing compare to others with:

  • More/less square footage?

  • A garage vs. none?

  • Proximity to freeways, schools, or noise?

  • Higher/lower walkability or lot size?

⚠️ Be honest with your sellers.
If the home backs to a power line or has a dated kitchen, the price must reflect that—even in a low-inventory market.

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Why? Because they get:

✅ FREE access to Premier Coaching (a $10,000+ value)
✅ Weekly masterminds packed with scripts, strategies, and accountability
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✅ A clear path to income growth, time freedom, and leadership

You don’t need to work harder. You need the right system.

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✅ Final Thought: Pricing Is Fluid

It’s not an exact science. Pricing isn’t a one-and-done decision. It evolves with:

• 📉 Interest rate changes

• 🏠 New listings or solds nearby

• 🏡 Inventory (are there 10 homes just like yours, or only one?)

• 💼 Economic shifts (layoffs, relocations)

• 📆 Seasonal activity

Each Comparative Market Analysis sharpens your intuition. Every pricing conversation builds your confidence.

🏁 Ready to Be the Agent Who Gets It Right Every Time?

✅ Stop guessing.
✅ Stop hoping.
✅ Start leading with facts, strategy, and confidence.

If you want to win more listings, keep more listings, and sell more listings—master pricing. It’s the one skill that can make or break your career.

👉 Join us at PremierCoaching.com and become the listing agent everyone trusts.

You’ve got this—and we’ve got your back.

—Tim & Julie Harris
Harris Real Estate Daily

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