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GROW WITH LIBERTAS & EXP REALTY

By Tim & Julie Harris · May 29, 2026

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Stop me if you've used any of these excuses. I don't know enough people in this town. I'm too young. I don't have money for leads.

A 24-year-old in Houston just destroyed every one of those excuses — 11 closings in his first year, average sale price over $500K. No sphere, no money, no shortcut. Here's exactly what he did.

The agents winning right now in this market aren't the ones with the biggest sphere or the deepest pockets or the slickest funnels. They're the ones doing the simple things almost nobody else is doing. The bar is shockingly low. Here's the playbook.

Why the bar is so low

The reason it's easy to win in real estate right now is that so many agents are bad at the basics. They don't answer their phones. They don't return listing appointment calls. They have voicemails that are full. They show up to listing presentations having done 80% of the prep that should have been done. They ghost their own leads.

You don't need to be exceptional. You need to be reliable. People want their time respected. They want energy and enthusiasm. They want you to actually be efficient when they ask a question. That's it. Do those three things consistently and you've already outperformed 90% of the licensed agents in your market.

Why buyers create fast momentum for new agents

If you're newer in the business and you need momentum this quarter, work with buyers first. Specifically — buyers with nothing to sell, ideally first-time buyers at your market's entry-level price point. The national average sale price is around $450K. That's not entry-level anymore in most markets, which means even your "starter home" deals carry real commissions.

Here's the statistic to memorize: 87% of buyers work with the first agent they actually meet. Not the first agent that emails them. Not the first agent whose ad they saw. The first agent they meet in person. That's why open houses still outperform almost every other tactic for new agents — one event, multiple in-person contacts, instant audition for who they hire.

The open house workflow that converts

Holding an open house alone isn't enough. The workflow that converts looks like this:

Pre-qualify everyone who walks in if you have time and the volume allows it. If you don't, capture names and numbers and follow up that same evening. Be the agent who actually calls back. You will be in the minority. Coaching clients call us all the time after listing appointments saying "I got the listing because the other agent never called the seller back." That's not rare — that's the norm.

Door-knock the immediate neighborhood the day before the open house. Hit any FSBOs or expireds in that community while you're there. The open house isn't one event. It's the center of a multi-pronged sweep that turns one Saturday afternoon into 30-50 real contacts.

The contact standard that decides your year

Here's the number you need to internalize. To earn $100K at a $10K average commission, you need 10 closings — which means you should be setting a daily standard of 15 conversations with decision-making adults about buying or selling real estate.

That sounds like a lot. It isn't, because you're already making contacts you're not counting.

Driving to the gym — 10 people. At the gym — another 10. School drop-off — 10 more. Bank teller, pharmacist, grocery store, dog park, coffee shop — easily another 15. By 10 AM most days you've already been within speaking distance of 40+ humans. The question isn't whether you're making contact. The question is whether any of those contacts know you sell real estate, and whether you ended the conversation by asking the question.

The question that turns contacts into closings

The exact wording at the end of every real conversation:

"Oh, by the way — who are the two or three people you know right now who are thinking about buying or selling real estate that I should be helping?"

The "oh, by the way" is the pattern interrupt. The "who do you know" forces an open answer rather than a yes/no. The "two or three" makes their brain actually search — and they'll often beat themselves up trying to come up with a third name because they want to deliver. That's the moment your business changes. Not because they had three names. Because they're now actively scanning their world looking for people to send to you.

If you see the same people regularly, don't ask them every single day. That's weird. Once or twice a week, naturally, in the flow of a real conversation. The point isn't the script. The point is making your relationships actually know what you do and that you want their referrals.

Why digital alone won't carry you in 2026

Every passive lead generation channel is about to commodify. AI is already producing 80% of what you see scrolling Instagram. Within months, every agent in your market will have polished video content, automated nurture sequences, and AI-powered funnels. The differentiator everyone is sprinting toward is the same differentiator everyone else is sprinting toward — which means it stops being a differentiator.

The moat AI cannot cross is voice-to-voice and face-to-face contact. It's illegal for AI to cold call. AI can't meet someone at an open house. AI can't be at the yoga class generating real human connection. The agents who win the next decade are the ones who master the proactive human side of the business while their competitors retreat further behind their keyboards.

This is good news. The skill is learnable. The cost is zero. And almost nobody else is willing to do it.

The two categories of contacts that matter

Layer your contact work like this.

Category one — people who already know, love, and trust you.

Your sphere, your past clients, the people you naturally cross paths with. These are warm. Use "oh by the way" on these.

Category two — people who don't know you yet but have a stated need.

Expireds. FSBOs. New construction reps with buyers who can't close until they sell. Sign call buyers (who, remember, are often listing leads in disguise). These are colder, but they have an actual transaction at stake right now.

Most agents only work category one and complain that their pipeline is unpredictable. Most prospecting-only agents work only category two and burn out. The agents who run both categories in parallel build durable businesses.

The popby trap to avoid

If you're going to do popbys — pumpkin pies, calendars, magnets, wrapping paper — deliver them in person. Knock on the door. Have the conversation. The popby is just the excuse to make the contact.

Coaching client story we tell new agents all the time. Agent delivers pumpkin pies, leaves them on doorsteps when nobody answers. Gets a furious voicemail from one homeowner: "I don't know who you think you are dropping off food for the raccoons, but there's pumpkin pie smeared all over my front porch — could you come and clean it up?"

Another agent had her teenage son toss wrapping paper rolls onto porches from the car like he was delivering newspapers. That's not a popby. That's litter.

If you're going to invest the money in the gift, invest the 30 seconds in the human contact. Otherwise skip the gift entirely and just make the call.

The bottom line

The 24-year-old in Houston who closed 11 deals his first year didn't have a marketing budget. He didn't have a sphere. He didn't have age, experience, or a recognizable name. He had a daily contact standard, an open house workflow, and the willingness to ask for business after every real conversation.

Every excuse you're using right now — I'm too new, I don't know anyone, I can't afford leads, the market is hard — is a story you're telling yourself to avoid the part of the work that's actually free. Real human contact costs nothing. It's available to every agent in every market starting today.

The agents who get this immediately stop having pipeline problems. The agents who don't keep waiting for the magic algorithm or the next branding course. Choose which agent you're going to be by Friday.

Ready to stop guessing and start producing?

🎯 Build wealth with Tim's eXp team: whylibertas.com/harris
📲 Elite Coaching — text Tim directly: 512-758-0206

If your daily contact standard right now is 15 conversations about real estate — how many days this week did you actually hit it?

— Tim & Julie Harris

Founders of Tim & Julie Harris Real Estate Coaching | Publishers of Harris Real Estate Daily | Hosts of PowerHouseTalk | eXp Realty Sponsors at Libertas

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