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🌟 Good evening, real estate agents! Let’s face it, agents are spending hours creating content, chasing likes, and chasing algorithms, hoping that somehow a buyer or seller will magically appear. But hope is not a strategy.
Here’s the truth: 💡 The average conversion rate for internet-generated real estate leads is between 0.4% and 1.2%.
That means for every 100–250 social media leads, you might close one.
And yet, social media, done right, can absolutely generate business. The key? Knowing where your audience is, what content actually converts, and how to be seen as a real estate professional (not just another dancing agent with a ring light).
In this guide, we’ll break down the big three: Facebook, Instagram, and TikTok—helping you figure out what works, what doesn’t, and how to use each platform strategically.
Let’s get into it. 👇
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🌟 Fannie Mae and Freddie Mac
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💯 Go From Scrolls to Solds: Which Social Platform Gets You Real Clients?
1️⃣ 📘 Facebook: The Community Connector
👥 Demographics & Behavior
3 billion monthly users globally
Most active: 25–34 age group
Average time: 30.9 minutes/day
98.5% access via mobile
💬 Why People Go There:
51.5% use it to connect with friends and family
Still a go-to for local news, business recs, and events
📈 Content That Converts:
Client success stories (video + photo = best results)
Facebook Live virtual tours
“Just Listed” or “Under Contract” carousels with strong CTAs
Educational mini-posts: “3 Tips for First-Time Buyers”
🎯 Coaching Client Example:
One coaching client uses live home tours and client success stories weekly—generating engagement before the showing even happens.
📊 Lead Generation Stats:
92% of agents use Facebook for lead gen
19% say 1–5% of their business comes directly from it
😹 Fun Fact: Millions of cat videos live here. Unless your client’s cat stars in your listing tour, they won’t help you close.
2️⃣ 📸 Instagram: The Visual Showroom
👥 Demographics & Behavior:
2 billion monthly users
Most active: 18–34 age group
Average time: 33 minutes/day
Slightly more female users
💬 Why People Go There:
Visual inspiration: homes, design, lifestyle
To follow creators and small local businesses
📈 Content That Converts:
Reels (49% more engagement than still photos!)
Carousel posts: “Before & After,” “What $500k Buys in [City],” etc.
Behind-the-scenes content and educational tips
🎯 Coaching Client Example:
One client saw engagement spike after adding voiceover video walkthroughs and “this or that” polls in Stories.
Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: REDX
📊 Lead Generation Stats:
68% of agents use Instagram for lead gen
0.4%–1.2% average conversion rate
😹 Fun Fact: 290+ million posts tagged #cat. Don’t become one of them unless you’re using that cat to sell a house.
No theory. No fluff. Just the real-world strategies agents are using today to get listings, build pipelines, and dominate their markets.
That’s what you’ll uncover in the Exclusive Mastermind Webinar with Tim & Julie Harris.
Here’s what you’ll walk away with:
🔥 Lead-gen systems that cut through the noise
🔥 Messaging that makes sellers say yes fast
🔥 Step-by-step tactics to scale — without burning out
And the best part?
👉 It’s 100% FREE.
Seats are limited, and when it’s full, it’s full.
3️⃣ 🎬 TikTok: The Attention Magnet
👥 Demographics & Behavior:
1.5+ billion monthly users
Most active: 25–34 age group
Average time: 55 minutes/day
Slight male majority
💬 Why People Go There:
Entertainment, education, and trends
To laugh, learn, and scroll endlessly
📈 Content That Converts:
Fast-paced property tours with trending audio
Myth-busting clips: “3 Things Zillow Can’t Tell You”
Relatable videos: “Day in the Life of a Real Estate Agent”
Local lifestyle highlights
😹 Fun Fact: The #cat hashtag has billions of views. If your listing features a sunlit window and a lounging cat, congratulations—you’re now a TikTok influencer.
REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris’s favorite PROBATE LEAD PROVIDER? Simple, ALL THE LEADS
But remember: people come to be entertained. Your job is to grab attention and steer it toward your professional value.
4️⃣ 🧠 Final Takeaways for Real Estate Pros
Here’s how the three platforms stack up:
Platform | Best For | Agent Tip |
|---|---|---|
Community building, testimonials | Be local, be personal, be consistent | |
Visual storytelling, lifestyle | Mix listings with local flavor & behind-the-scenes | |
TikTok | Trends, creative education | Keep it real, post often, and deliver value fast |
5️⃣ 💬 Action Step: What To Do Today
🎯 Post a short video on all three platforms answering this question:
“What’s the biggest myth about buying a home right now?”
✔️ Use a trending sound
✔️ Add captions
✔️ End with a CTA: “Message me to learn what’s really going on in the market.”
✔️ Track your views. Track your DMs. Track your closings. Then repeat.
⏱️ Also track how much time you spend creating vs. converting.
📉 Remember: Conversion is low. It takes over 100 engagements to produce ONE potential lead—and that lead might not even be qualified.
Social media is a supplement—not a strategy. Use it to support the Real Work of Real Estate… not to replace it.
TOGETHER WITH LIBERTAS
You’re doing the work.
📞 Calls.
🏃♂️ Showings.
✍️ Follow-ups.
But here’s the truth: hustle without the right system will only burn you out.
That’s where eXp Realty with Tim & Julie Harris + the Libertas Group changes everything:
🔥 FREE Premier Coaching (the same program others pay thousands for)
🔥 Weekly masterminds with top-producing agents
🔥 Step-by-step onboarding to set you up fast
🔥 A proven roadmap to real income + real freedom
This isn’t about grinding harder — it’s about plugging into a machine that works.
🔚 Final Word from Tim & Julie
You’re not just posting to get attention—you’re posting to build reputation, authority, and trust.
Cat videos are cute. But consistent, local, valuable content will make you referable.
Don’t chase the algorithm—lead with expertise.
🎓 Need help building your social media plan around real-world real estate production?
Join us at Premier Coaching or go deeper at HarrisMastermind.com—where top agents go to get serious.
AND THAT’S A WRAP!
Remember: the goal isn’t to go viral—it’s to get visible to the right people.
Stay focused, stay local, and let your expertise do the heavy lifting.
—Tim & Julie Harris
Harris Real Estate Daily
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