🏡 Go From Scrolls to Solds: Which Social Platform Gets You Real Clients?

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🌟 Good evening, real estate agents! Let’s face it, agents are spending hours creating content, chasing likes, and chasing algorithms, hoping that somehow a buyer or seller will magically appear. But hope is not a strategy.

Here’s the truth: 💡 The average conversion rate for internet-generated real estate leads is between 0.4% and 1.2%.

That means for every 100–250 social media leads, you might close one.

And yet, social media, done right, can absolutely generate business. The key? Knowing where your audience is, what content actually converts, and how to be seen as a real estate professional (not just another dancing agent with a ring light).

In this guide, we’ll break down the big three: Facebook, Instagram, and TikTok—helping you figure out what works, what doesn’t, and how to use each platform strategically.

Let’s get into it. 👇️ 

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🌟 Fannie Mae and Freddie Mac

💯 Go From Scrolls to Solds: Which Social Platform Gets You Real Clients?

1️⃣ 📘 Facebook: The Community Connector

👥 Demographics & Behavior

• 3 billion monthly users globally

• Most active: 25–34 age group

• Average time: 30.9 minutes/day

• 98.5% access via mobile

💬 Why People Go There:

• 51.5% use it to connect with friends and family

• Still a go-to for local news, business recs, and events

📈 Content That Converts:

• Client success stories (video + photo = best results)

• Facebook Live virtual tours

• “Just Listed” or “Under Contract” carousels with strong CTAs

• Educational mini-posts: “3 Tips for First-Time Buyers”

🎯 Coaching Client Example:
One coaching client uses live home tours and client success stories weekly—generating engagement before the showing even happens.

📊 Lead Generation Stats:

• 92% of agents use Facebook for lead gen

• 19% say 1–5% of their business comes directly from it

😹 Fun Fact: Millions of cat videos live here. Unless your client’s cat stars in your listing tour, they won’t help you close.

2️⃣ 📸 Instagram: The Visual Showroom

👥 Demographics & Behavior:

• 2 billion monthly users

• Most active: 18–34 age group

• Average time: 33 minutes/day

• Slightly more female users

💬 Why People Go There:

• Visual inspiration: homes, design, lifestyle

• To follow creators and small local businesses

📈 Content That Converts:

• Reels (49% more engagement than still photos!)

• Carousel posts: “Before & After,” “What $500k Buys in [City],” etc.

• Behind-the-scenes content and educational tips

🎯 Coaching Client Example:
One client saw engagement spike after adding voiceover video walkthroughs and “this or that” polls in Stories.

📊 Lead Generation Stats:

• 68% of agents use Instagram for lead gen

• 0.4%–1.2% average conversion rate

😹 Fun Fact: 290+ million posts tagged #cat. Don’t become one of them unless you’re using that cat to sell a house.

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Here’s what you’ll walk away with:
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3️⃣ 🎬 TikTok: The Attention Magnet

👥 Demographics & Behavior:

• 1.5+ billion monthly users

• Most active: 25–34 age group

• Average time: 55 minutes/day

• Slight male majority

💬 Why People Go There:

• Entertainment, education, and trends

• To laugh, learn, and scroll endlessly

📈 Content That Converts:

• Fast-paced property tours with trending audio

• Myth-busting clips: “3 Things Zillow Can’t Tell You”

• Relatable videos: “Day in the Life of a Real Estate Agent”

• Local lifestyle highlights

😹 Fun Fact: The #cat hashtag has billions of views. If your listing features a sunlit window and a lounging cat, congratulations—you’re now a TikTok influencer.

But remember: people come to be entertained. Your job is to grab attention and steer it toward your professional value.

4️⃣ 🧠 Final Takeaways for Real Estate Pros

Here’s how the three platforms stack up:

5️⃣ 💬 Action Step: What To Do Today

🎯 Post a short video on all three platforms answering this question:
“What’s the biggest myth about buying a home right now?”

✔️ Use a trending sound
✔️ Add captions
✔️ End with a CTA: “Message me to learn what’s really going on in the market.”
✔️ Track your views. Track your DMs. Track your closings. Then repeat.

⏱️ Also track how much time you spend creating vs. converting.

📉 Remember: Conversion is low. It takes over 100 engagements to produce ONE potential lead—and that lead might not even be qualified.

Social media is a supplement—not a strategy. Use it to support the Real Work of Real Estate… not to replace it.

TOGETHER WITH LIBERTAS

🏡 Your Hustle Deserves Better Results

You’re doing the work.
📞 Calls.
🏃‍♂️ Showings.
✍️ Follow-ups.

But here’s the truth: hustle without the right system will only burn you out.

That’s where eXp Realty with Tim & Julie Harris + the Libertas Group changes everything:
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This isn’t about grinding harder — it’s about plugging into a machine that works.

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🔚 Final Word from Tim & Julie

You’re not just posting to get attention—you’re posting to build reputation, authority, and trust.

Cat videos are cute. But consistent, local, valuable content will make you referable.

Don’t chase the algorithm—lead with expertise.

🎓 Need help building your social media plan around real-world real estate production?

Join us at Premier Coaching or go deeper at HarrisMastermind.com—where top agents go to get serious.

AND THAT’S A WRAP!

Remember: the goal isn’t to go viral—it’s to get visible to the right people.

Stay focused, stay local, and let your expertise do the heavy lifting.

—Tim & Julie Harris
Harris Real Estate Daily

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