TOGETHER WITH EXP REALTY & LIBERTAS GROUP

By Tim & Julie Harris · November 17, 2025

✨ Good evening, {{first_name| agents}}! In today’s market, counter-offers aren’t just part of the deal—they are the deal.

With 68% of sales involving at least one counter-offer (NAR) and inventory up 5–20% (Altos Research), your negotiation skills determine whether your pipeline grows… or your deals quietly die on the vine.

A sloppy counter can tank momentum.
A strategic counter can earn you thousands more and keep both sides motivated.

Below are the seven counter-offer strategies top-earning agents use every single day to protect deals, boost commissions, and create their best year ever—no matter what the market throws at them. 👇

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📊 Facts beat feelings every time.

Use a fresh CMA to justify your numbers. If homes are closing at 101% of list → support your higher counter. If closings are dipping to 92% → guide your seller to meet the market.

A clean, clear net sheet keeps expectations realistic and emotions under control.

💡 Success Secret: Always run a new CMA before every counter. Power comes from current data.

🤝 Price isn’t always the battle—terms often are.

Call the other agent and ask: “What’s most important to your client?”

Closing dates, concessions, lease-backs, or waived inspections may matter more than price.

💡 Success Secret: A strong, well-qualified buyer at a slightly lower price often beats a shaky full-price offer. Use the Ultimate Addendum (Premier & Elite Coaching) to verify credit, employment, and funds.

💬 When sellers get emotional, deals get fragile.

Use this script: “I understand this offer feels disappointing, but these buyers are trying to buy your home. Let’s focus on them—not the ones who didn’t even offer.”

Then go right back to your CMA and net sheet.

💡 Success Secret: Highlight positives—lease-back, ideal timeline, fewer contingencies—to shift their focus from price to value.

⚖️ A classic because it works.

$500K list vs. $480K offer? → Counter at $490K. NAR reports 45% of agents closed deals this way in 2024.

💡 Success Secret: Counter every offer. Momentum kills friction. Your first offer is often your best—or your only.

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❓ Hesitation destroys progress. This restarts it.

Ask: “What would happen to your plans if we accepted this offer as written?”

Then stay quiet. Silence forces clarity.

💡 Success Secret: Pre-qual sellers early. If they don’t know where they’re going, their decision-making will be slow—even on great offers.

🔍 Sometimes the offer isn’t low… the market is shifting.

Set yourself up as a “buyer” in your listing’s neighborhood so you receive all new listings and closings automatically.

💡 Success Secret: Monitor activity weekly. Adjust counter strategies before the market surprises you.

📝 Consistency = confidence.

Your core checklist:

• Run a new CMA • Identify true priorities • Defuse emotions, pivot to data • Split reasonable gaps • Ask the commitment question • Always counter—never reject outright • Verify buyer strength with the Ultimate Addendum

Deals don’t fall apart—they’re negotiated apart. When you counter with strategy, skill, and confidence, you keep contracts alive and commissions flowing.

Top agents don’t wait for perfect offers. They create them.

👉 Ready to stop losing closings and start winning bigger this year? Visit https://PremierCoaching.com

📲 Text us directly at 512.758.0206 📸 Instagram: https://www.instagram.com/TimAndJulie

Counter everything. Keep deals alive. Make this your million-dollar year.

Billionaire investor Bill Ackman is reportedly preparing to unveil a major new strategy—one that could ripple far beyond Wall Street and into housing, development, and the broader real-estate economy.

While the original news article is currently unreachable, here’s what we know and—more importantly—what it means for real-estate professionals like you.

Recent reporting and financial signals point to:

This isn’t random. It’s a directional bet.

Big money moves like this always telegraph something. Here’s the agent-level breakdown.

When a heavyweight like Ackman pours nearly a billion dollars into a development-centric company, it signals confidence in:

Smart money is not preparing for a housing crash.

Smart money is preparing for growth.

For agents, that translates into more inventory, more projects, and more movement than the mainstream media narrative suggests.

Ackman has publicly argued that rates will likely trend lower over time. Combine that with:

…and suddenly you understand why big investors see opportunity—not doom.

You can use this in your buyer/seller conversations:

“Institutional investors don’t bet billions on a market they think is collapsing.”

Institutional investment usually precedes:

If you’re an agent connected to new development, this is your cue to lean in.

If you're not connected yet, this is the time to network with builders, land developers, and local planners.

For your own marketing—email newsletters, social content, videos—this narrative shift is gold.

Your message becomes:

“Real-estate remains one of the most attractive asset classes in America—confirmed by where the smartest capital is going.”

This pairs perfectly with the Harris Real Estate Daily mission: debunking fear-based myths and giving agents the data-driven confidence they need to thrive.

Use this macro signal to take action:

✔ Scan your local market for upcoming developments

A lot of new community activity is tied directly to institutional money like this.

✔ Strengthen relationships with builders

When capital gets unlocked, builders start calling agents first.

✔ Use this insight in client conversations

“Billion-dollar investors are increasing exposure to real estate. That doesn’t happen in a collapsing market.”

✔ Educate your database

Roll this into your own buyer/seller newsletters—your readers love when you connect Wall Street to Main Street.

Bill Ackman’s next major move may look like a Wall Street story—but beneath the headlines, it’s a housing story.

Institutional investors are positioning for a strong next chapter in U.S. real estate. More capital → more development → more inventory → more opportunity.

And the agents who understand these signals now will be the ones who benefit most in 2025–2026.

Most agents are working harder than ever… but still struggling to grow. The few who are thriving? They’ve got the right playbook.

Join Tim & Julie Harris in their Exclusive Mastermind Webinar (FREE to attend) and discover:

This isn’t theory or recycled training — it’s what’s working right now.

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