IN PARTNERSHIP WITH LIBERTAS
Harris Real Estate Daily
By Tim & Julie Harris · September 23, 2025
☀ Good morning, real estate agents! For years, platforms like YouTube, Instagram, TikTok, and Facebook were known as social media companies.
The idea was simple: you posted content for your friends, followers, and sphere of influence. Growth came from building a network and hoping your posts got shared.
That era is over.
Today, these platforms are shifting into Interest Media companies. Instead of showing your posts only to people you know, AI shows content to people the platform believes will find it interesting—whether they follow you or not.
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1. 🔎 Social Media vs. Interest Media for Agents
Old Model: Social Media
Your posts mainly reached your friends, family, and past clients.
Growth relied on building your “social graph” of followers.
Branding and personality could carry you a long way.
Virality came from likes, shares, and reposts.
New Model: Interest Media
Your posts are shown to non-followers if they match that person’s interests.
Growth depends on signals like watch time, clicks, comments, and saves.
The algorithm cares less about who you know and more about who your content is for.
There’s no universal “trending”—just millions of personalized feeds.
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2. 📈 Why This Shift Matters for Real Estate Pros
This change is a game-changer for agents and brokers:
Follower Count Doesn’t Equal Leads. You may have 10,000 Instagram followers, but if your posts don’t match what people are actively searching (like “first-time buyer tips” or “moving to Dallas”), they won’t surface.
Local Virality Looks Different. Forget trying to go “viral” nationwide—what matters now is showing up consistently in the feeds of people in your market.
Consistency Beats Personality. Posting helpful, specific content (market updates, neighborhood tours, buyer/seller tips) will outperform random “branding” posts that don’t answer questions buyers and sellers are asking.
AI Favors Signals, Not Loyalty. Someone who’s never heard of you can still see your content if it matches their interest in moving, selling, or investing.
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The Proven System Top Agents Use
⚠️ Read This Before You Miss Out…
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3. 📚 Your New Playbook for AI-Powered Discovery
To win in the Interest Media era, optimize for signals that show the algorithm you’re relevant:
Find Winning Topics: Use YouTube Research Tab, Google Trends, and even your own comments to uncover what buyers and sellers are asking right now.
Optimize Metadata: Clear titles and descriptions like “3 Hidden Costs of Selling Your Home in Austin” tell both viewers and AI exactly who the video is for.
Go Multi-Format: Post market updates as Reels/Shorts, do live Q&A streams, and upload long-form videos—multi-format presence boosts visibility.
Engineer Engagement: Ask viewers to comment with their zip code or biggest home-buying question. Engagement proves relevance.
Build Watch Time: Use playlists like “Homebuyer Basics” or “Living in [Your City]” to keep people binging. Longer sessions = more recommendations.
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✨ The Bottom Line
Social media platforms aren’t social anymore. They’re Interest Media engines, AI systems designed to connect the right content with the right people at the right moment.
If you’re still trying to win with branding fluff, pretty graphics, or chasing vanity metrics, you’ll get left behind. But if you learn how to speak AI’s language, consistent, niche-specific, problem-solving content, you can dominate your local market and attract the exact clients (and recruits) you want.
👉 Try this week: Audit your last 5 posts. Do your titles, captions, and thumbnails make it crystal clear who your content is for (buyers, sellers, investors, or recruits)?
If not, reframe one piece so the algorithm knows exactly where to place it.
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TOGETHER WITH LIBERTAS
🌟 Don’t Just Work Harder. Work Smarter — With Support.
Too many agents are stuck trying to figure it out alone. At Libertas, you don’t just get a brokerage — you get a complete success platform.
Here’s what’s included (FREE when you join):
⭐ Premier Coaching with Tim & Julie Harris ($3,000+ value)
⭐ Harris Certified Coach Certification ($25,000 value, min. group 300)
⭐ Daily live coaching calls + proven scripts & presentations
⭐ HyperFast Agent Training with Dan Lesniak & Keri Shull ($3,000+ value)
⭐ CRM access (BoldTrail, Cloze, or Lofty)
Plus: concierge onboarding, referral networks, masterminds, live events, relocation & luxury divisions, and more.
🔥 Over $35,000 in value — yours FREE with Libertas.
📬 Thanks for reading! Invite your friends or colleagues to join Harris Real Estate Daily for daily real estate insights.
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