A MESSAGE FROM EXP REALTY & LIBERTAS GROUP
Harris Real Estate Daily
By Tim & Julie Harris · October 17, 2025
🌘 Good evening, {{first_name|agents}}! Agents, it’s time to face facts—your competition isn’t just another agent down the street. It’s agents who are optimizing all the AI tools that you have too.
It’s time to embrace AI — to win attention, build trust, and deliver value faster. Not to mention, buy your time back and free yourself to do the things you want to do, not just what you have to do.
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💼 1. The Top 5 Ways Agents Use AI
(with “you-can-do-it-tomorrow” clarity)
1️⃣ Listing Marketing That Sells Homes Faster
You can ask AI to write your MLS descriptions, social captions, and even teaser scripts in seconds.
Example Prompt:
“Write a 150-word MLS description for a 4-bed, 3-bath home in Scottsdale with a beautiful chef’s kitchen and mountain views. Tone: confident and elegant, with a luxury feel.”
Then ask for three versions and pick your favorite — that’s 1–2 hours saved per listing, and the copy still feels like you.
Bonus: Use Sora 2 to turn that same data into a cinematic 30-second teaser video with scene directions and a strong hook.
2️⃣ Beautiful Home Brochures — Written + Designed
Prompt ChatGPT or Claude:
“Write brochure headline, subheadline, 5 property highlights, and a buyer-focused paragraph for a waterfront luxury home.”
Drop that text into Canva or Gamma.app — let AI handle layout, spacing, and photo placement.
Add your branding, agent photo, and contact info — no designer needed, no delays.
3️⃣ Market Intel in Minutes
Clients want to know: “How’s my neighborhood doing?” You don’t have to dig — AI does it fast.
Example Prompt:
“Summarize the last 30 days for ZIP 30327: inventory, median price, days on market, absorption rate. Explain it simply for a seller.”
You’ll instantly have a polished market brief ready for CMAs or client updates.
Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: REDX
4️⃣ Transaction Coordination Without Chaos
AI can turn your transaction checklist into a full calendar with tasks, dates, and reminders.
Example Prompt:
“Turn this list of contract deadlines into a Google Calendar with roles (agent, buyer, lender) and reminders.”
Paste clauses from inspection or repair reports and ask for plain-English summaries — clarity builds trust.
5️⃣ Prospecting & Sphere — Authentic, Not Robotic
AI helps you sound human at scale.
Example Prompt:
“Write 10 personalized ‘check-in’ messages I can send to past clients tied to local events.”
No generic mass messages — just authentic, consistent outreach that feels real.
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🧠 2. RICO: Your Prompting Framework That Actually Works
R = Role
“You are a real estate marketing expert.”
I = Intent
“Your goal: get more showings in the first week.”
C = Context
“4-bed, 2.5-bath, near schools; no hyperbole; comps = [paste here].”
O = Output
“Write a 150-word MLS description + 3 IG captions + a 30-sec video teaser script.”
Always include:
Guardrails (no legal advice, stay factual)
Iteration (“Give me 3 variations, make #2 more conversational”)
Fact-checking (paste data when needed)
✅ RICO ensures useful, consistent results every time.
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A MESSAGE FROM LIBERTAS GROUP
The Most Valuable Move You’ll Ever Make in Real Estate
When you partner with eXp Realty + the Libertas Group, you unlock over $35,000 in tools, coaching, and support — at no cost to you.
Here’s just a glimpse of what’s included:
✅ Premier Coaching with Tim & Julie Harris ($3,000+ value)
✅ Harris Certified Coach Certification ($25,000 value, min. group 300)
✅ Daily Live Coaching Calls + Business Plans, Scripts & Presentations
✅ CRM access (BoldTrail, Cloze, or Lofty)
✅ HyperFast Agent Training ($3,000+ value)
Plus: referral networks, masterminds, concierge onboarding, relocation & luxury divisions, live events, and more.
🔥 All-in, it’s a $35,000+ value — FREE when you join Libertas.
🚀 3. Top 5 AI Platforms Agents Should Know
1️⃣ ChatGPT (OpenAI)
🧩 Strength: Writing, planning, workflows.
💡 Example: Generate your full weekly content calendar + caption ideas + short video scripts.
2️⃣ Claude (Anthropic)
📄 Strength: Long documents, compliance.
💡 Example: Summarize a 50-page HOA doc into 5 key bullet points.
3️⃣ Gemini (Google)
📊 Strength: Works inside Gmail, Docs, and Sheets.
💡 Example: Ask which 3 deals in your pipeline to prioritize.
4️⃣ Perplexity
🔍 Strength: Research + citations.
💡 Example: “Give me 3 credible sources for average rent in ZIP 30327 with links.”
5️⃣ Sora 2 (OpenAI)
🎥 Strength: Text-to-video.
💡 Example: “Generate a 30-second video teaser with shots of the kitchen, views, and backyard.”
REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris’s favorite PROBATE LEAD PROVIDER? Simple, alltheleads.com/harris
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🏁 Conclusion: From Confused to Confident
AI isn’t a gimmick — it’s the new competitive edge.
Agents who master it will win attention, close more deals, and reclaim hours in their week.
Start small. Try one tool tonight. Prompt with RICO, pick the right platform, and act fast.
👉 Take the leap — your future clients already have.
EXCLUSIVE MASTERMIND
Outsmart the Market — Before It Outsmarts You
In a shifting market, the agents who adapt fast are the ones who win.
The Exclusive Mastermind Webinar with Tim and Julie Harris is where that happens — and it’s 100% FREE.
In one power-packed session, you’ll learn:
🔥 Lead-gen strategies that work right now
🔥 Simple systems to keep your pipeline steady
🔥 Messaging that gets sellers to choose YOU — instantly
No fluff. No theory. Just proven tactics you can use the same day.
Spots are free — but once they’re gone, they’re gone.
📬 Thanks for reading! Invite your friends or colleagues to join Harris Real Estate Daily for daily real estate insights.
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