In partnership with:

🌞 Good morning, listing agents! You’ve secured a new listing—congratulations! Now comes the real challenge: delivering outstanding results for your sellers.

Whether they’re first-time sellers, luxury clients, or relocating executives, they all want the same thing: the most money, in the least amount of time, with the fewest headaches.

Even in a low-inventory market, your job is to prepare, present, and market the home like a pro. In a competitive environment, it’s not optional—it’s essential.

This checklist ensures your next listing is positioned to sell fast and for top dollar—starting before the first showing even happens. 👇️ 

First time reading? Sign up here with just one click.

💬 Start With the Right Conversation

Before diving into the prep list, set expectations with your sellers. How they live in their home while it’s on the market must be different from how they live day-to-day. Use this list as your go-to prep plan.

1️⃣ 🌱 Curb Appeal and First Impressions Matter Most

Buyers make decisions in two key places:

• From the street

• In the foyer

Make both of these areas shine!

• Upgrade landscaping: Weed, mulch, trim, and green it up.

• Front door matters: Paint it, add a wreath, remove storm doors, and make it photo-worthy.

• Welcome touches: Clean doormat, potted plants, maybe even a new door knocker.

• Declutter the foyer: No coat trees, extra chairs, or clutter. Think bright, open, and spacious.

2️⃣ 🪑 Remove Excess Furniture

Help buyers feel the flow of the home without obstacles.

• Create space: Imagine three adults with coats walking through—can they move freely?

• Consign, donate, or store: Use Home Consignment Centers, shelters, or storage.

• Remove distractions: Pool tables, oversized TVs, workout gear, pet furniture, and yes—that hot tub!

3️⃣ 🐾 Have a Pet Plan

Not everyone loves pets—and some buyers are allergic. Avoid instant turn-offs.

• Doggie daycare or sitter: Keep animals out during showings.

• Remove evidence: Pet beds, litter boxes, food bowls.

• And please—no snakes at a showing! (Yes, this came up on a coaching call).

4️⃣ 🌬️ Eliminate Odors

Smells—any kind—can tank a showing fast.

• Address root causes: Cat urine, smoke, heavy cooking spices, mustiness.

• Replace soft surfaces: Curtains, rugs, or furniture that hold odors.

• Invest in an air ionizer: Run it between showings for a fresh, clean feel.

IN PARTNERSHIP WITH LIBERTAS

🌟 Don’t Just Work Harder. Work Smarter — With Support.

Too many agents are stuck trying to figure it out alone. At Libertas, you don’t just get a brokerage — you get a complete success platform.

Here’s what’s included (FREE when you join):
✅ Premier Coaching with Tim & Julie Harris ($3,000+ value)
✅ Harris Certified Coach Certification ($25,000 value, min. group 300)
✅ Daily live coaching calls + proven scripts & presentations
✅ HyperFast Agent Training with Dan Lesniak & Keri Shull ($3,000+ value)
✅ CRM access (BoldTrail, Cloze, or Lofty)

Plus: concierge onboarding, referral networks, masterminds, live events, relocation & luxury divisions, and more.

🔥 Over $35,000 in value — yours FREE with Libertas.

👉 [Get the Details Here]

5️⃣ 🔧 Pre-Inspect and Fix What Matters

Avoid last-minute deal-breakers by staying ahead of inspection issues.

• Prioritize key systems: HVAC, plumbing, electrical, safety.

• Do basic maintenance: Change furnace filters, dust water heater, check for mold.

• Provide documentation: Share inspection reports and receipts for completed repairs.

6️⃣ 📸 Create a Stunning Brochure

High-end marketing works—no matter the price point.

• Professional photos are non-negotiable.

• Use Canva or outsource: Borrow best practices from top agents if design isn’t your strength.

7️⃣ 🏡 Preview the Competition

Before launch day, study the competition—especially nearby listings.

• Adjust pricing if needed: Align with actives and pendings.

• Take sellers along: Show them what buyers will compare.

• Set up a “Preview Afternoon” for education.

• Know the incentives: Builders and other sellers may offer perks you’ll need to match or beat.

⚡ What If One Webinar Gave You the Playbook Agents Are Using to Win in 2025?

Most agents are stuck trying to outwork the market.
The smart ones? They’re learning what actually works — directly from Tim & Julie Harris.

In this Exclusive Mastermind Webinar (FREE to attend), you’ll get:
🔥 Lead-gen strategies that bring in clients today
🔥 Proven scripts that win listings fast
🔥 Systems that keep your business consistent in any market

This isn’t another training you’ll forget tomorrow. It’s the roadmap agents are using right now to stay ahead.

Seats are free, but limited. Once it’s full — that’s it.

👉 [Save Your Free Spot Now]

8️⃣ 🎨 Touch Up Paint and Walls

• Scuffs and grime scream “worn down.”

• Magic Eraser for quick fixes.

• Fresh paint for key rooms or trim.

9️⃣ 🌿 Don’t Neglect the Backyard

Outdoor spaces can make or break a deal.

• Fix fences, clean patios, and stage it.

• Add visual screens to block neighbors/eyesores.

• Appeal to lifestyle: Kids, pets, grilling, relaxing.

🔟 ✍️ Nail the Property Description

Your listing description is your ad—make it irresistible.

• Skip vague terms (“neutral décor,” “open floorplan”).

• Use specific, emotional language.

• Ask ChatGPT to refine your copy.

• Borrow from top-performing listings until you find your own voice.

✅ Final Tip: Leverage Coaching for Maximum Impact

For even more help with listing systems, seller conversations, and pricing strategies, sign up for Premier Coaching today—it’s free to start.

Ready to take it further?

👉 Join Tim & Julie Harris for a FREE Online Mastermind and discover how top agents are crushing the 3 biggest challenges in today’s market. No fluff. All action.

➡️ HarrisMastermind.com

SPONSORED BY WING ASSISTANT

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AND THAT’S A WRAP!

Checklists are just the beginning. The real edge comes from having systems, scripts, and coaching that keep you consistent no matter what this market throws at you.

👊 Keep pushing, keep growing—your next big win is one smart move away.

To your success,

—Tim & Julie Harris
Harris Real Estate Daily

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