IN PARTNERSHIP WITH LIBERTAS GROUP
Harris Real Estate Daily
By Tim & Julie Harris · October 28, 2025
🌒 Good evening, {{first_name| agents}}! This week’s market is packed with opportunities — but only for agents who are visible.
The facts are your fuel, and your job is to share them. Remember: information doesn’t make you money — action does. 👇
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⚠ Don’t Be a Secret Agent: What to Say This Week to Win More Prospects!
1️⃣🚀 The Setup for a “Second Spring”
Lower mortgage rates + steady sales + lighter competition + more sellers = momentum.
Most agents will wait for confirmation; leaders act on trends before the headlines catch up.
💡 Action Step: Before noon every working day, have five real conversations (calls, texts, or DMs) with people from your sphere or past clients. Ask:
“Have you noticed how rates have dropped again? What’s your real-estate plan for next year?”
Don’t just watch the market — be the person who explains it.
2️⃣📉 Mortgage Rates Hit a One-Year Low — Buyers Are Stirring
According to Freddie Mac, the 30-year fixed mortgage rate recently hovered near 6.19%, while 7/6 SOFR-based ARMs average about 5.8%. (SOFR, the Secured Overnight Financing Rate, reflects the cost of overnight bank borrowing backed by U.S. Treasuries.)
Many builders are offering sub-6% incentive loans — some as low as 4.99% on select new-construction homes — using rate buy-downs and in-house lenders.
“Falling mortgage rates are lifting home sales,” says Lawrence Yun, NAR Chief Economist.
💡 Action Steps:
Record a 30-second reel titled “How Builders Are Beating the Market.” Show the payment difference between a 6.2% fixed and a 4.9% builder-subsidized loan on a $400K home.
Go on your own “new construction tour.” Visit local developments this week to see firsthand who’s building what, where, and what buyer incentives exist. Use NewHomeSource.com to map out which builders to visit.
If you’re not telling your clients about these options, someone else will. Agents who understand financing and new construction are always the first to get the call.
3️⃣🏡 Existing-Home Sales Are Rising — Momentum Is Building
NAR reports September existing-home sales up 1.5% MoM and 4.1% YoY to 4.06M (SAAR), with non-seasonally-adjusted closings up 8.2% year-over-year. The market is healthier than the headlines suggest.
💡 Action Step: Send a short email or carousel post titled “Sales Up 8% — Here’s What It Means.”
“More homes are selling because affordability is improving. Curious what your home’s worth in today’s market? Let’s find out.”
Your clients don’t read data tables — they rely on you to turn numbers into clarity.
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4️⃣📊 Competition Is Cooling, Not Collapsing
NAR’s Realtors Confidence Index shows days-on-market up slightly (31 → 33) and average offers easing (2.5 → 2.3).
That means less frenzy — but still steady buyer activity.
💡 Action Step: In your next listing consultation, present local DOM and offer trends.
“We’re not in a crash — we’re in a correction. And corrections create opportunity when we price smart.”
Market calm is your chance to shine — clients crave confident voices right now.
5️⃣📍 Seller-Heavy Metros = Buyer Leverage Moments
HousingWire cites Redfin data showing that in seven major metros — including Austin (2.3×), Miami, Dallas, San Antonio, and Nashville — sellers outnumber buyers roughly 2 to 1.
These “micro buyer’s markets” let skilled agents negotiate win-win deals.
💡 Action Step: Identify one nearby seller-heavy neighborhood and film a market-minute video:
“Inventory’s up, prices are softening, and buyers finally have room to negotiate again. If you’ve been waiting, this is your opening.”
You’re not just reporting stats — you’re interpreting opportunity.
6️⃣💡 Inflation & CPI Preview — Why It Matters to Every Client
MBS Highway projects headline CPI around +3.0% YoY and core CPI +3.1%.
With shelter costs easing, a downside surprise could push mortgage rates even lower.
💡 Action Step:
Email your database with subject: “Inflation’s Cooling — Rates Might Too.”
Attach a simple CPI trend graphic and offer a 15-minute payment-power check-in.
When you connect economic dots for your clients, you become their go-to advisor — not just their agent.
7️⃣💥 Bringing It All Together — Your Opportunity Briefing
Lower rates + rising sales + softer competition + more sellers = a perfect alignment for agents who act now. This isn’t luck — it’s leverage.
💡 Action Step: Block 30 minutes today to outline three tactical moves you’ll use on every listing or buyer lead this week:
1️⃣ Neighborhood outreach (10 calls or texts)
2️⃣ Market-insight video (“Why Rates Matter Now”)
3️⃣ Same-day follow-up on every new lead
Momentum compounds when you work it daily.
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💬 Conclusion: Speaking About Real Estate Loudly, Clearly, Often
You have the facts, the skill, and the audience. Don’t be a secret agent — be the voice your market trusts.
“This market rewards the brave. Don’t wait for perfect conditions — they never come.”
If you’re not having five real estate conversations every workday about these talking points, you’re not in real estate — you’re standing on the sidelines watching it happen. And waiting isn’t a business plan.
Speaking about real estate every day creates momentum. Share. Educate. Lead. That’s how you build listings, contracts, and closings that last.
IN PARTNERSHIP WITH LIBERTAS
🚀 Scale Faster With the Right Support
Hard work alone isn’t enough in today’s market. The agents who rise are the ones plugged into the right systems, coaching, and community.
That’s what you get with eXp Realty + the Libertas Group:
✅ FREE Premier Coaching with Tim & Julie Harris ($3,000+ value)
✅ Harris Certified Coach Certification ($25,000 value, min. group 300)
✅ Daily live coaching calls + scripts, plans & presentations
✅ CRM access (BoldTrail, Cloze, or Lofty)
✅ HyperFast Agent Training ($3,000+ value)
Plus: masterminds, onboarding concierge, referral networks, luxury & relocation divisions, and live events.
🔥 Over $35,000 in tools and training — FREE when you join Libertas.
The Proven System Top Agents Use
🔥 The Strategies Agents Are Using to Win in 2025 — Revealed Live
Most agents are working harder than ever… but still struggling to grow. The few who are thriving? They’ve got the right playbook.
Join Tim & Julie Harris in their Exclusive Mastermind Webinar (FREE to attend) and discover:
🔥 A lead-gen engine that fills your pipeline fast
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This isn’t theory or recycled training — it’s what’s working right now.
Seats are free, but they won’t last.
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