Good morning, agents. ☀️ In today’s market, if you’re not on video, you’re not in the conversation. Sellers want proof you can market. Buyers want to know you’re the expert. And your competitors? They're already uploading.

Fortunately, one smart video strategy can multiply your reach across YouTube, Facebook, and Instagram—without spending a fortune or hiring a production crew.

YouTube is your most powerful platform because your content becomes searchable on Google. One good video can work for you for months or even years. But first—you need the right videos.

Let’s break it down. 🏡💰

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🎥 Dominate Your Market:

8 Must-Post YouTube Videos That Attract Listings, Buyers & Referrals

Post them or risk being invisible in 2025

📝 Before You Hit Record…

📌 Get written permission to film any property, even if it's not your listing.
📌 Every video must have a CTA (Call to Action): Ask viewers to call, text, comment, or schedule a consultation.
📌 Use your phone and keep it simple. Done is better than perfect.

🎯 1. Be the Local Specialist – Market Updates That Build Authority

This should be a monthly habit, minimum.

✅ Cover local stats:

• Days on market

• List-to-sell price ratios

• High and low sales

• Zip code breakdowns

💡 Your MLS and Board emails are full of content—start reading them.

📣 CTA idea: “Want a custom market report for your neighborhood? Text me and I’ll send it over.”

🏡 2. Video Walkthroughs of Your Listings (or Borrow One!)

🎥 Buyers love to see the layout, finishes, and flow—not a stale photo slideshow.

✅ No listings? No problem. Ask your broker if you can market a stale or underperforming listing. You help them and position yourself.

📣 CTA idea: “Want to see this one in person? Call or text me today for a private showing.”

🚁 3. Drone Videos – Sell the Lifestyle, Not Just the Home

🎯 Use drone footage to show:
🏞️ Community features like trails, pools, clubhouses
🚗 Proximity to schools, parks, or downtown
🏡 Lot size, views, neighborhood layout

📣 CTA idea: “Thinking of moving here? I’ll give you the full neighborhood tour.”

🗓️ 4. Open House Previews – Create Weekend Buzz

Film a short walkthrough and share the time, date, and highlights of the home.

✅ Post on all platforms + email your list.

💡 No open house? Borrow one. Offer to host for a teammate or another agent in your office.

📣 CTA idea: “I’ll be here Sunday from 1–4. Come say hi or message me for a private tour!”

🧱 5. New Construction Tours – Own the Builder Niche

Model homes are marketing gold. Buyers love them, and builders need you.

✅ Talk about:

• Price range & incentives

• Build timelines

• Available spec homes

• HOA details

📌 Use NewHomeSource.com or Google “new construction in [your area]” to build your hit list.

📣 CTA idea: “Want a full list of move-in-ready homes? Text me now.”

🎯 Add 1800HomeHotline.com to your strategy to capture buyer leads and double-end deals.

🎓 6. Educational Videos – Endless Content, Endless Leads

Your audience has questions. You have the answers.

🎥 Examples:

• “What’s a rate buydown?”

• “Should I buy now or wait?”

• “Top 5 staging tips for sellers”

• “How to apply for a mortgage”

🎯 Premier & Elite coaching clients: You’ll never run out of content—we’ve got the topics for you.

📣 CTA idea: “Drop your questions in the comments—I’ll answer them in a video!”

📑 7. How to Sell Without a Realtor (But Should You?) – FSBO Magnet

🎯 Educate FSBOs on what they’re really signing up for:

• Legal liability

• Unqualified buyers

• Showings & security

• Paperwork overload

💡 Position yourself as the pro, not the pressure.

📣 CTA idea: “Thinking of selling on your own? I made this video for you.”

❌ 8. Why Great Homes Still Expire – Expired Listing Lead Magnet

Many great homes don’t sell—not because of the home, but the strategy.

🎯 Explain:

• Pricing errors

• Poor marketing

• Weak follow-up

• Agent inexperience

📣 CTA idea: “If your home didn’t sell, let’s talk. I have a new plan for a better outcome.”

🎬 Your Homework: Make It Happen

📅 Build a weekly or bi-weekly video schedule
📣 Make sure every video has a strong call to action
📥 Check your comments and inbox—leads are waiting
🎯 Rotate between market, listings, education, FSBOs, and expireds

This isn’t about going viral. It’s about being visible—to the people who matter most in your market.

🚀 Ready to Get Serious About Content That Converts?

Join the thousands of top agents using video to list more homes and build real influence.

🎓 Start free at PremierCoaching.com
💼 Or go all-in at HarrisMastermind.com for coaching, accountability, and growth

And If you think Elite Coaching (1 on 1 with Tim or Julie) is right for you, TEXT Tim directly at 512.758.0206

AND THAT'S A WRAP!

Stay with us!

—Tim & Julie Harris
Harris Real Estate Daily

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