🏡 Builder Secrets, Buyer Incentives, and Big Commissions (Part 2)

Good evening, agents! 🌓 Welcome to today’s podcast, where we continue our deep dive into Builder Secrets, Buyer Incentives, and Big Commissions (Part 2).

In this follow-up, we’ll explore even more strategies to help you build strong partnerships with builders, maximize buyer incentives, and boost your commissions. Whether you’re closing deals with new construction or navigating the latest market trends, today’s tips will give you the edge you need to elevate your business.

Let’s dive in and make the most of these valuable insights! 💰🏡

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PART TWO: 7 Ways to Make Money With New Construction

From entry-level to advanced strategies—these are your income plays:

1️⃣ Cover Builder Model Homes During Off Hours:
Builders need licensed agents to cover sales centers. You’ll get walk-in leads, list the buyers’ homes if needed, and stay top of mind for future projects.  Find out where they're missing coverage.

2️⃣ Get Resale Listings from Builder Reps:
Many on-site agents don’t want to (or can’t) list the homes their buyers need to sell. If they’re licensed, offer a referral fee. If not, gift cards and gratitude go a long way.

3️⃣ List Specs and Back-on-Market Inventory:
Contracts fall through, and builders are always starting new specs. Offer to list those homes—especially the ones that must sell quickly.  Some agents start with just one, prove themselves and then earn more builder business.

4️⃣ Represent the Whole Development:
Become the listing agent for the entire community—every lot, every home. This gives you visibility, credibility, and massive potential commission volume.

5️⃣ Sell Direct to Your Own Buyers:
Bring your own buyers and represent both sides of the deal. The more buyers you close, the more trust you build with the builder—and the more repeat opportunities you’ll get.

6️⃣ Find and Sell Land to Builders:
Got a lead on a teardown or infill lot? Bring it to your builder. Sell them the land, get the listing for the new home, and repeat the process.

7️⃣ Become the Developer (or Partner with One):
Advanced strategy—but profitable. Rehab one house at a time, or partner with investors to develop a small community. Tear-downs, infill projects, and build-to-rent neighborhoods are all options.

Financing Is Your Secret Weapon

You’ll close more deals if you understand how to guide your buyers through the financing maze:

You’ve got the roadmap—now go build your pipeline.

👉 Need more help staying on track? 

Get the exact systems and coaching that top agents use to win in ANY market.

Sign up for free at PremierCoaching.com and start building your momentum today!

Your trusted mentors in real estate and community leadership,

—Tim & Julie Harris
Harris Real Estate Daily

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