TOGETHER WITH LIBERTAS GROUP

By Tim & Julie Harris · October 30, 2025

🌟 Good evening, {{first_name| seasoned agents}}! The holiday season is one of the most wonderful and challenging times of year in real estate.

Between festive chaos, family gatherings, and travel, buyers reschedule, sellers “take a break,” and many agents quietly coast until January.

But here’s the truth: the agents who finish the year strong are the same ones who start the next year ahead of everyone else.

So how can you enjoy the season and keep your business momentum? Let’s break it down. 👇

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Start with empathy. If a client insists on taking a break until after the holidays, respect their decision.

Schedule a tentative appointment to resume activity after the season. Watch your listing expiration dates and get extensions in writing. Stop by with a thoughtful pop-by gift — an ornament, homemade cookies, or a small token of appreciation — to keep the relationship warm and personal.

Respect and gratitude go a long way toward client loyalty.

Before they hit pause, help your sellers understand the real benefits of being active during the holidays. Based on our own experience selling 100–200 homes per year for nearly a decade — and thousands of coaching calls with top producers — the data never lies:

Listings will have fewer showings, but better showings. Buyers out during the holidays are serious, qualified, and motivated. Many are relocating executives, sellers who’ve already sold and need their next home, or well-qualified renters eager to buy before their leases renew.

Fewer showings, yes — but higher quality.

During this time of year, homes often look their absolute best — twinkling lights, cozy décor, and warm scents that connect emotionally with buyers.

Common buyer questions like “Where will we put the Christmas tree?” or “Will our dining table fit here?” answer themselves when the home is beautifully staged for the season. That emotional connection helps buyers picture their holiday memories there — a major advantage.

When sellers want a break because of family gatherings or events, offer to control showing times around their schedule.

Create a showing calendar that works for them. Let them know that being flexible — even slightly — helps beat the competition.

Most showing agents are happy to adjust times when serious buyers are involved. The key message: they don’t have to choose between enjoying the holidays and selling their home.

Agents who finish the year on track or ahead of goal almost always have one thing in common: They had an amazing first quarter — and that momentum starts now.

What you do today, this week, and this month determines your early-year success. Don’t wait for January 1 to reboot your business.

One of the easiest ways to generate new business right now is to play what we call the “Yes Game.”

Say yes to every holiday event, party, or gathering you’re invited to — especially those hosted by your past clients or sphere of influence.

These are organic opportunities to reconnect, catch up, and naturally talk about real estate. Just remember to ask: “Whom do you know who could use my help buying or selling a home?”

You’ll be surprised how many new leads can appear simply by saying yes more often.

Don’t assume no one’s looking! Some of your best buyer and seller leads can come from holiday open houses — especially if your listings are well-staged, warm, and inviting.

With so much stale inventory on the market, make your listings stand out by:

Done right, open houses this time of year can become lead-generation goldmines.

As the year winds down, take time to plan your first quarter.

Failing to plan is planning to fail — and in real estate, your next 90 days are built on what you do right now.

Use this season to:

You can enjoy the holidays and be prepared to dominate in January.

The holidays aren’t a business killer — they’re a momentum multiplier if you handle them wisely.

Keep your energy positive, your schedule intentional, and your relationships strong. You can enjoy every bit of the season’s magic while still setting yourself up for an incredible first quarter.

So stay visible, stay active, and stay in conversation. Your 2026 success starts right now.

Stay frosty by joining https://premiercoaching.com/
Joining our https://harrismastermind.com/
and reading https://harrisrealestatedaily.com/ daily!

In a shifting market, the agents who adapt fast are the ones who win.
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