Good evening, agents! šŸŒ“ Building wealth doesn’t have to be risky, complicated, or reserved for the ultra-rich. In today’s edition, we’re breaking down 8 simple, proven steps to help you start (or scale) your rental property journey—with confidence, clarity, and zero guesswork.

Whether you're buying your first investment or fine-tuning your existing portfolio, this guide will help you make smarter moves, avoid costly mistakes, and create predictable, long-term income through real estate.

Let’s turn rentals into real results—step by step. šŸ”šŸŽÆ

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🚨 The 3 Problems Killing Real Estate Careers in 2025 — Here’s How to Fix Them NOW

Feeling like 2025 is harder than any year before? You're right—and you're not alone.

This year is proving to be one of theĀ most challenging markets in real estate history.
Lead gen is tougher. Competition is sharper. Clients are more skeptical. And for many agents, momentum is fading fast.

But there is a fix.

Join Tim & Julie Harris for this week’sĀ Exclusive Mastermind Webinar—where they reveal how top agents are solving theĀ 3 career-killing problemsĀ in today’s market:

āœ… Lead generation strategies that actually work right now
āœ… Simple, repeatable systems that put you back in control
āœ… Smart, magnetic branding that makes sellers choose you

ā€œTim & Julie’s playbook tripled my listings.ā€ – Mike R., Top Agent

āŒ›ļø Just 177 seats available. No fluff. No replays.
Only real solutions—designed for this exact market.

šŸ‘‰ Secure your spot now: http://harrismastermind.com

P.S.Ā Love the podcast? You haven’t seen anything yet.
These mastermind sessions goĀ deeper, faster, and are built to get you unstuck—fast.
Reserve your seat now before they’re gone: http://harrismastermind.com

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If you’re a homeowner, you know unexpected expenses are par for the course. One way to help shield your finances is to get a home warranty. Unlike homeowners insurance, which covers natural disasters and theft, a home warranty could help safeguard you against costly repairs of eligible essential home appliances and systems due to normal wear and tear. Check out Money’s list of the Best Home Warranties and take the sting out of appliance breakdowns.

Why Now?

Yes, the market has changed—but smart investors see that as a green light, not a red one.Ā Rising inventory, longer days on market, and motivated sellers are creatingĀ realĀ opportunities for agents who know how to analyze and act.Ā Whether you’re just starting or scaling your portfolio, now is your time to get more serious about rentals and what they can do for you and your family.

Last week, we discussed investment strategies that Warren Buffet and Charlie Munger recommended, and how we recommend you utilize those strategies.

Today we're talking about rentals, and in future podcasts, we'll discuss EXP Revenue Share.Ā  We're giving you a little taste of what we do with our ELITE Coaching Clients.Ā Ā 

This is your practical, no-fluff roadmap to confidently buying income-producing rental properties this year:

āœ… 8 Steps to Buying a Rental Property in 2025

1ļøāƒ£ Define Your Strategy 🧭

Start with clarity. What are you trying to achieve? Be specific.

  • Cash flowĀ for income?

  • AppreciationĀ for long-term growth?

  • Tax benefitsĀ or wealth-building?

  • Flipping?

  • VRBO?

  • A rental for your college kid to live inĀ that will appreciate in the meantime? (A strategy of many of our Elite clients)

Will youĀ self-manageĀ or hire it out? Do you wantĀ single-family homes, duplexes, or small multis? Why? (We recommend single family).

Get focused before you go shopping, or the market will eat up your time and money.

2ļøāƒ£ Launch Your Guaranteed Home Sale Program šŸ’¼

Want more seller leadsĀ andĀ great deals? Implement this powerful strategy:

  • Advertise that you’llĀ buy their home in 90 daysĀ if it doesn’t sell

  • OfferĀ 95% of list priceĀ 

  • TheyĀ must qualify—you decide who (e.g., they’re buying up into one of your listings)

This generates a steady stream of motivated sellers andĀ potential rental propertiesĀ before they hit the MLS.Ā  We teach the specifics in our coaching programs. Most of our clients are utilizing some form of this strategy!

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3ļøāƒ£ Pick the Right Market šŸ“

Not every market is investor-friendly. Yours may or may not, so open your mind and think analytically to make a business decision.

  • Job and population growth

  • Low vacancy rates

  • Landlord-friendly lawsĀ 

  • Appreciation, not flat or depreciating

āœ… Don’t limit yourself to your backyard.
YourĀ Wish List PropertyĀ may be in another town—or another state. Work with local agents who understand investing.

šŸ¤ Even better: Network with fellow Harris Coaching clientsĀ to uncoverĀ off-market opportunitiesĀ in their markets—and share yours, too.

4ļøāƒ£ Stick to Specific Filters šŸŽÆ

Avoid shiny-object syndrome. Lock in yourĀ Wish List PropertyĀ filters:

  • Price range

  • Geographic area

  • Property type (single-family, duplex, etc.)

  • Age and condition

  • DesiredĀ Cash-on-Cash Return (CoCR)

šŸ’” How to figure out CoCR:
Tells you how hard your invested cash is working.

Cash-on-Cash Return = (Annual Cash Flow Ć· Total Cash Invested) Ɨ 100

Example:
You invest $40,000. The property nets $4,000/year.
→ $4,000 Ć· $40,000 = 0.10 → That’sĀ 10% CoCR
šŸŽÆ Target: 8% or higher

5ļøāƒ£ Create Consistent Deal Flow šŸ”

Great deals don’t find you—you find them.

  • Work withĀ investor-savvy agents

  • AttendĀ local meetups and real estate groups

  • Network throughĀ investor groupsĀ in What's App and Faceboook

  • Build relationships withĀ wholesalers and flippers

  • Tap intoĀ your Harris Coaching network

  • ConsiderĀ New ConstructionĀ opportunities

In a buyer’s market, the more deals you review, the more confidence you gain. Preview the opportunities and run the numbers, even if you're not ready to buy yet.

6ļøāƒ£ Analyze and Negotiate Like a Pro 🧮

Stop guessing—start calculating.

RunĀ real numbers, not hopeful ones:

  • IncludeĀ taxes, insurance, maintenance, vacancy, cap-ex, and management

  • If it's a VRBO, get the historyĀ and compare it to others in the area.

  • Assume it will beĀ vacantĀ at least one month per year.

  • Be conservative. If it only works with a refi later—it doesn’t work.

  • Negotiate hardĀ on price, credits, and seller-paid rate buydowns

Your job is toĀ create your margin of safetyĀ before you buy.

7ļøāƒ£ Do Real Due Diligence šŸ”

Now it’s time to slow down and check everything:

  • Get a fullĀ home inspection

  • ReviewĀ utility billsĀ and maintenance records

  • VerifyĀ rent rolls, lease terms, tenant history

  • Double-checkĀ zoning, title, insurance, and local landlord laws

šŸ”‘ If the deal smells funny, it probably is. Be ready to walk away.

8ļøāƒ£ Close It and Run It Like a Business šŸ

Once it passes inspection, get it closed fast.

  • CoordinateĀ lender, title, insurance, and property manager

  • TrackĀ income, expenses, and repairsĀ from Day 1

  • Plan forĀ turnover and long-term maintenance

  • Use AHS Warranties on all!

šŸŽÆ Treat it like a business, not a side hustle—and it will pay you like one.

Bonus: Know Your Numbers Like a Pro

Want to know if a rental is worth it? Here are 3 must-know investor terms—with kid-simple formulas:

šŸ’µ 1. ROI = Return on Investment

Measures total profit from everything (cash flow, equity, appreciation):

ROI = (Total Profit Ć· Total Investment) Ɨ 100

Example:
You invested $50,000. You earn $7,500 total in profit.
→ $7,500 Ć· $50,000 = 15% ROI

šŸ’° 2. CoCR = Cash-on-Cash Return

We covered this above—just remember: it measuresĀ cash flow only.

🧠 3. Cap Rate = Capitalization Rate

ComparesĀ net income vs. price, regardless of how it’s financed.

Cap Rate = (Net Operating Income Ć· Property Price) Ɨ 100

Example:
Property price: $200,000
Net income (before mortgage): $18,000
→ $18,000 Ć· $200,000 = 9% Cap Rate
šŸŽÆ Good deals = 6%–10%, depending on market and risk

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REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris's favorite PROBATE LEAD PROVIDER? Simple, alltheleads.com/harris

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FINAL TAKEAWAY

2025 is full of noise—but opportunity hides behind every headline.Ā Serious agents and investors are getting deals right now.Ā They’re not waiting for rates to drop or the media to calm down. They’re building wealth with smart strategy, solid numbers, and disciplined action.

You don’t need to be rich to buy rentals. You need a system, a coach, and a community.

šŸ‘‰ Join us at HarrisMastermind.comĀ to plug into the training, scripts, and accountability that top-producing agents and investors use every day.

Let’s go build some wealth—the smart way.

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AND THAT'S A WRAP!

Your trusted mentors in real estate and community leadership,

—Tim & Julie Harris
Harris Real Estate Daily

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