A MESSAGE FROM LIBERTAS
Harris Real Estate Daily
By Tim & Julie Harris Ā· January 8, 2026
ā
Good morning, {{first_name|real estate agents}}! Alright, stop complaining about the market.
The economy doesnāt care about your feelings.
The real question isnāt āIs the market good?ā
The question is: Are you good enough for the market?
As we head into 2026, the rules of engagement have fundamentally changed. High-ish interest rates are here to stay, inventory will remain tight in most markets, and buyer demand will be concentrated entirely on the best-priced, best-presented listings.
Listen as Tim and Julie deliver a no-nonsense 2026 real estate reality checkāand explain exactly what smart agents must do right now to win. š
This is not a market for the faint of heart.
But for disciplined agents using the right systems, this may be the most profitable market of the past decade.
Below are the three non-negotiable real estate predictionsāand the mandatory actions you must take now to guarantee success.
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EXCLUSIVE MASTERMIND
š 2026: Agents Who WIN vs. Agents Who FAIL
2026 is almost hereāand itās make or break for real estate agents. Join Tim & Julie Harris for this exclusive mastermind session where they reveal the 3 secrets top agents are using right now:
š„ Lead generation that converts
š„ Systems that scale
š„ Branding that attracts sellers
Donāt just survive 2026āCRUSH it.
š Register here: https://HarrisMastermind.com
1ļøā£ Prediction: The Market Will Continue to Bifurcate
The Reality:
There will be no āaverageā home sale. Homes will either sell in 7 days over asking, or sit 90 days with multiple price drops.
The Fix: Demand perfection.
Sloppy listings are done. The sellers who win are the ones who present a move-in-ready product. Your role is no longer just advisorāyou are the Chief Standards Officer.
The Harris Mandate:
Stop taking every listing offered to you. Become the agent of choice who requires professional staging, photography, and pre-inspection. If a seller wonāt meet the standard required to win the price, donāt take the listing.
Protect your Listing Presentation Win Rate.
2ļøā£ Prediction: AI Will Decimate Transactional Agents š¤
The Reality:
Any agent whose primary value is opening doors or filling out forms will be replaced. AI can produce CMAs faster, manage scheduling better, and write stronger property descriptions.
The Fix: Master the human edge.
Your value is no longer transactionalāitās emotional risk management and non-linear negotiation. AI canāt calm a panicked seller or rescue a deal after a major inspection issue.
The Harris Mandate:
As taught in Harris Rules, your value must be anchored in indispensable skills. Drill objection handlers. Practice saving deals on the brink. Your commission is paid for the problems you solve, not the paperwork you process.
3ļøā£ Prediction: Predictable Income Will Only Come From Your SOI š
The Reality:
Paid lead generation will continue to get more expensive, more competitive, and less reliable. Chasing cold leads is an expense. Nurturing relationships is an investment.
The Fix: Implement the 36-Touch System.
Predictable real estate income comes from making your Sphere of Influence (SOI) your primary lead sourceāthrough consistent, value-driven communication.
The Harris Mandate:
Stop hoping for referrals and start earning them. Your daily schedule must include executing the 36-touch follow-up system using value-based communication (not sales pitches), such as the Annual Equity Check-Up Script.
This is the only path to hitting the mandatory 50% SOI benchmark.
Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: REDX
ā” The Ultimate Takeaway
The 2026 market isnāt brokenāitās demanding that agents finally become professional business owners.
Stop waiting for the market to change.
Change your approach.
Adopt disciplined systems that work in any interest-rate environment.
TOGETHER WITH EXP REALTY & LIBERTAS GROUP
š„ THE BROKERAGE UPGRADE: STOP GUESSING.
You are implementing the systems and tracking the metrics (like we teach in the book, Harris Rules). Now you need a brokerage partner that is built for maximum leverage and accountability.
Stop letting outdated brokers skim your commission and slow your growth.
If youāre ready to make 2026 your breakthrough yearāby finally getting the systems, coaching, and commission split you deserveāitās time to partner directly with Tim and Julie Harris at EXP Realty.
This is your mandatory next step to becoming a Millionaire Real Estate Agent.
š Go now to https://WhyLibertas.com/Harris or text Tim directly at 512-758-0206.
Opportunity doesnāt waitāand neither should you.
š¬ Thanks for reading! Invite your friends or colleagues to join Harris Real Estate Daily for daily real estate insights.
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