EXP REALTY & LIBERTAS GROUP

By Tim & Julie Harris · December 16, 2025

✨ Good evening, {{first_name|proactive agents}}! Alright, let’s talk stability.

If your income is a constant, stressful rollercoaster, it’s because you are reliant on unpredictable cold leads. The only path to real estate profitability and sustained real estate sales success is mastering the art of client retention and turning your Sphere of Influence (SOI) into a predictable, referral-generating machine.

Your Centers of Influence (COI) and Past Clients Are Your Future!

The amateur agent contacts their network twice a year—once for the holidays and once when they need a listing. The top-producing real estate agent touches their SOI 36 times a year, building non-stop trust and value. We are giving you the mandatory four-part system for executing the 36-Touch System flawlessly.

As we emphasize in the book, Harris Rules, your network is your net worth. Your failure to execute consistent follow-up is costing you five figures annually.

👉 Click the video below to watch the full show and learn how to implement the 36-Touch System step by step.

First time reading? Sign up here with just one click.

The Mandate: Use media that demands high engagement (phone calls and unique direct mail).

The Failure: Agents rely solely on automated emails, which have a low impact. High-impact touches require effort but deliver massive trust.

The Harris Mandate: These touches are mandatory for seller lead generation. They are designed to trigger direct conversations and reinforce your position as the neighborhood real estate expert. They are the foundation of your 50% SOI Percentage goal.

The Mandate: Use email and video to consistently reinforce your expertise and authority.

The Failure: Agents send generic, irrelevant emails that immediately get deleted.

The System (The 12 Touches): Monthly email newsletters focused solely on Local Market Intelligence. This must include specific data (average sales price, low inventory stats) for the client’s neighborhood, not the entire metro area. Use short, personal video messages (Loom) for key quarterly updates.

The Harris Mandate: Every digital touch must provide specific financial value the client cannot get on Zillow. This uses technology efficiently to prove your high real estate agent value proposition and saves your valuable Two-Hour Power Hour time for prospecting.

The Mandate: Use social media and networking to maintain continuous passive visibility and credibility.

The Failure: Agents use social media for personal updates or generic company ads.

The System (The 12 Touches): Consistent posting of content that establishes you as the expert (e.g., videos breaking down a low appraisal negotiation, photos of a “Just Listed” house that sold fast). More importantly: Systematically engage with your SOI’s content (liking, commenting on personal milestones).

The Harris Mandate: This passive touch ensures you are top-of-mind. It’s the silent execution of real estate marketing that costs nothing. It ensures when a referral opportunity arises, they instantly think of the top-producing real estate agent who is always visible.

The Mandate: Integrate the 36-Touch System into your daily and weekly schedule.

The Failure: Treating the 36-Touch System as a “when I have time” activity. This guarantees failure.

The System (The Lock-In): Block out 15 minutes daily for Database Execution (Mandate #3). On the first Monday of every month, review your 36-Touch Checklist to ensure all 3 High-Intensity Touches (Calls, Mail, Events) are scheduled.

The Harris Mandate: If it’s not on your calendar, it won’t happen. Real estate profitability is directly tied to the ruthless enforcement of this daily, scheduled follow-up.

Stop relying on luck. The 36-Touch System is your mandatory playbook for building predictable, referral-based income.

Master the system, execute the touches daily, and eliminate the costly, stressful cold lead chase forever.

Share this issue.

2026 is almost here—and it’s make or break for real estate agents. Join Tim & Julie Harris for this exclusive mastermind session where they reveal the 3 secrets top agents are using right now:

🔥 Lead generation that converts
🔥 Systems that scale
🔥 Branding that attracts sellers

Don’t just survive 2026—CRUSH it.

👉 Register here: https://HarrisMastermind.com

You are implementing the systems and tracking the metrics (like we teach in the book, Harris Rules). Now you need a brokerage partner that is built for maximum leverage and accountability. Stop letting outdated brokers skim your commission and slow your growth.

If you’re ready to make 2026 your breakthrough year—by finally getting the systems, coaching, and commission split you deserve—it’s time to partner directly with Tim and Julie Harris at EXP Realty.

This is your mandatory next step to becoming a Millionaire Real Estate Agent.

👉 Go now to https://WhyLibertas.com/Harris or text Tim directly at 512-758-0206.

📬 Thanks for reading! Invite your friends or colleagues to join Harris Real Estate Daily for daily real estate insights.

P.S. This newsletter is free (for early subscribers). Enjoy!

Forwarded by a friend? Sign up with just one click here.

P.S. Don’t forget to whitelist our email address to make sure you never miss an update from us.