TOGETHER WITH EXP REALTY & LIBERTAS GROUP
Harris Real Estate Daily
By Tim & Julie Harris · December 15, 2025
☀ Good morning, {{first_name| real estate agents}}! Alright, let’s talk about winning before you walk through the door.
Most agents treat the Pre-Listing Package like a cheap brochure—a bunch of glossy photos and stale testimonials. Then they wonder why the seller treats the presentation as an interview. If your package is weak, your real estate agent value proposition is weak.
Your Secret Silent Salesperson: Your Pre-Listing Package is the most critical weapon in your arsenal. It is designed to anchor your authority and close the seller before you even open your mouth.
If your package isn’t working, it’s because it lacks the three mandatory items that separate the amateur from the top-producing real estate agent.
As we drill into our coaching clients and detail in the book, Harris Rules, the Pre-Listing Package is Step 3 of the 7-Step Listing System. If you fail this critical step, the entire process is compromised.
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⚓ MANDATORY ITEM #1: The Financial Anchor (Net Sheet)
The Failure: Leading with listing price instead of profit.
The Problem: Sellers don’t care about the high price you list their home for; they care about the low price they walk away with. Your package must immediately shift the focus from the agent’s promise to the seller’s net financial outcome.
The Harris Mandate: Include a preliminary Estimated Seller Net Sheet in your package. This is a specific document outlining all expected closing costs, fees, and the resulting cash-in-hand at three different sale prices (Low, Mid, High). This positions you as the financial consultant, not the aggressive salesman. This builds trust and justifies your full commission for real estate sales success.
🎯 MANDATORY ITEM #2: The Accountability Contract (Listing Plan of Action & Unique Selling Propositions)
The Failure: Providing only marketing fluff without structure.
The Problem: Sellers are tired of hearing “I’ll put it on Zillow.” They need to know your specific, non-negotiable process.
The Harris Mandate: Dedicate specific pages to outlining your Unique Selling Propositions; What makes you different? Your Communications Guarantee, Your Easy Exit Listing Agreement, for example. Show value, not just fluff.
📝 MANDATORY ITEM #3: The Proof of Preparation (Specific Comps)
The Failure: Generic company testimonials instead of immediate market knowledge.
The Problem: Your package must prove you’ve done your homework specifically on their property and their neighborhood before the meeting.
The Harris Mandate: Include a tight, three-page “Competitive Market Analysis Snapshot” featuring the three most relevant recent sales, not just a full CMA dump. Highlight what those homes did wrong and what they did right. This demonstrates preparation and expertise, instantly increasing your Listing Presentation Win Rate.
⚡ The Ultimate Takeaway
Stop letting your Pre-Listing Package fail you. It is your opportunity to anchor your high-value expertise before you even shake the seller’s hand. Focus the content on finance, process, and customized data, and watch your seller lead conversion soar.
Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: REDX
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TOGETHER WITH EXP REALTY & LIBERTAS GROUP
🔥 THE BROKERAGE UPGRADE: STOP GUESSING.
You are implementing the systems and tracking the metrics (like we teach in the book, Harris Rules). Now you need a brokerage partner that is built for maximum leverage and accountability. Stop letting outdated brokers skim your commission and slow your growth.
If you’re ready to make 2026 your breakthrough year—by finally getting the systems, coaching, and commission split you deserve—it’s time to partner directly with Tim and Julie Harris at EXP Realty.
This is your mandatory next step to becoming a Millionaire Real Estate Agent.
👉 Go now to https://WhyLibertas.com/Harris or text Tim directly at 512-758-0206.
📉 Mortgage Rates Could Ease — Not Because of the Fed, but Because of Fannie and Freddie
For months, real estate headlines have fixated on the Federal Reserve: rate cuts, balance sheets, and inflation data. But according to recent reporting from Bloomberg’s Scott Carpenter, a far more relevant development for housing may be happening quietly — and almost no agents are talking about it.
Fannie Mae and Freddie Mac are significantly expanding their retained portfolios of mortgage-backed securities and home loans.
And that matters.
What’s Actually Happening (According to Bloomberg)
As reported by Bloomberg, Fannie Mae and Freddie Mac have increased the amount of mortgage-backed securities and whole loans they keep on their own balance sheets — rather than selling into the secondary market — by more than 25% in just five months through October.
That move has pushed their combined retained portfolios to approximately $234 billion, the highest level since 2021. Analysts cited by Bloomberg estimate the government-sponsored enterprises (GSEs) could add another $100 billion in 2026.
This has fueled speculation that Fannie and Freddie are attempting to:
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EXCLUSIVE MASTERMIND
🚀 2026: Agents Who WIN vs. Agents Who FAIL
2026 is almost here—and it’s make or break for real estate agents. Join Tim & Julie Harris for this exclusive mastermind session where they reveal the 3 secrets top agents are using right now:
🔥 Lead generation that converts
🔥 Systems that scale
🔥 Branding that attracts sellers
Don’t just survive 2026—CRUSH it.
👉 Register here: https://HarrisMastermind.com
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