ELEVATE YOUR CAREER WITH LIBERTAS
Harris Real Estate Daily
By Tim & Julie Harris · February 9, 2026
In partnership with
👋 Hi, {{first_name|there}}! If you’ve ever wondered why two similar homes get very different results, the answer usually isn’t location or timing.
It’s execution.
The first 7–10 days after a home is listed determine how buyers perceive value, urgency, and confidence. Get that window right, and everything gets easier. Miss it, and you spend the rest of the listing chasing the market.
This checklist breaks down exactly how to launch a home the right way — step by step. 👇
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What Happens After You Sign the Listing Matters Most
🎉 The first 7–10 days after you list your home determine everything — your price, your leverage, and how smoothly the sale unfolds.
No matter your price range or market conditions, every seller wants the same three results:
💰 The best possible price
⏱️ The least amount of time on the market
😌 A smooth, low-stress experience
This 10-Day Listing Launch Plan is designed to position your home to win — selling faster, attracting serious buyers, and closing for top dollar.
🗣️ A Quick (But Important) Expectation Conversation
One thing successful sellers understand early:
Living in your home and selling your home are two different things.
For a short period of time, your home becomes a product — and products that are prepared, presented, and positioned well sell faster and for more money.
This checklist is your roadmap.
✅ DAY 1–2: The Pre-Launch Game Plan
Before photos, before showings, before the MLS — we get aligned.
Confirm pricing strategy and launch date
Review comparable homes for sale and under contract
Plan early “Coming Soon” exposure to build interest
Schedule professionals (photography, cleaning, repairs, landscaping)
Prepare disclosures and paperwork so buyers can move quickly
Buyers sense organization and confidence — and confident buyers make stronger offers.
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✅ DAY 3: First Impressions & Curb Appeal
Buyers decide emotionally in two places:
🚗 From the street
🚪 The moment they walk inside
Focus here first.
Clean and refresh landscaping
Make the front door inviting (paint, hardware, lighting)
Declutter entryway so it feels open and welcoming
If it’s the first thing you notice when you arrive, it’s the first thing buyers will judge.
✅ DAY 4: Create Space by Removing Excess Furniture
Space sells — clutter doesn’t.
Remove oversized or unnecessary furniture
Clear walkways so rooms feel larger
Store or donate items that distract from the home itself
Buyers aren’t buying your furniture — they’re buying how the home makes them feel.
✅ DAY 5: Make a Clear Plan for Pets
Not every buyer is a pet lover.
Arrange for pets to be out during showings
Remove beds, bowls, toys, and litter boxes
Deep-clean to eliminate pet odors
This protects your sale — and your pets.
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✅ DAY 6: Eliminate Odors Completely
Smell is emotional — and unforgettable.
Address the source (pets, smoke, moisture, cooking)
Wash or replace fabrics that trap odors
Use fresh air and ventilation, not heavy fragrances
If you can smell it, so can the buyer.
✅ DAY 7: Pre-Inspect & Fix Small Issues
Prevent surprises before a buyer’s inspection.
Inspect key systems (HVAC, plumbing, electrical)
Handle small repairs now
Keep receipts and reports available
Prepared homes create confident buyers — and smoother negotiations.
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✅ DAY 8: Professional Photography & Marketing Materials
Your home’s online presentation matters more than ever.
Professional photography is non-negotiable
Floor plans and virtual tours help buyers decide faster
High-quality presentation increases perceived value
Presentation sets expectations — and expectations drive offers.
✅ DAY 9: Study the Competition
Your home doesn’t sell in a vacuum.
Review similar homes buyers are considering
Reconfirm pricing against current listings and pendings
Understand buyer incentives offered elsewhere
Pricing is not an opinion — it’s a strategy.
✅ DAY 10: Final Touches Inside & Out
Touch up paint and trim
Clean windows and lighting
Stage outdoor spaces to show lifestyle potential
If buyers can picture themselves living there, they’ll act.
✍️ Nail the Listing Description
Your online description isn’t just information — it’s persuasion.
Avoid generic phrases
Highlight light, flow, and lifestyle
Use language that helps buyers imagine living there
Great descriptions turn online browsers into in-person showings.
📊 Proof That Preparation Pays Off
Staged homes sell faster and often for more
Professional photos generate significantly more buyer interest
Small upgrades deliver outsized returns
Preparation costs far less than price reductions caused by poor presentation or overpricing
🕒 Your Final 72-Hour Countdown to Market
72 Hours Before
Final cleaning and staging
Photography and video completed
48 Hours Before
Listing details reviewed and finalized
Marketing materials prepared
24 Hours Before
Listing goes live everywhere
Showings scheduled
Feedback plan in place
Momentum early equals leverage later.
🏁 Final Thought: Preparation Is Your Advantage
Homes don’t sell fast by accident.
They sell fast because the seller followed a proven plan.
When you prepare properly:
Buyers compete
Negotiations improve
Stress goes down
Results go up
This is how great homes go from listed to sold — quickly and confidently.
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